Marketing Partnerships
CTV advertising for Australian businesses: your ad on the streaming and catch-up TV apps people watch at home, targeted by area, age and interest.
Streaming TV ads
Rock Solid Marketing plans, makes and places connected TV advertising for businesses across Australia.
More of your customers now watch TV through apps: the free-to-air networks' catch-up services and streaming services with ads. That's connected TV. Your ad plays on the same big screen as a broadcast commercial. But you choose the postcodes, ages and interests it reaches, and spend far less than a broadcast campaign.
We plan the campaign, make the ad from our TV and animation packages and book it directly or through specialists we work with. Our planning is $175 + GST an hour, and media spend is paid to the publisher. Every campaign starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Our CTV advertising solutions cover the plan, the ad itself, the buying and the report, so you deal with one team.
We set who should see the ad and where: postcodes, regions, age groups and interests, with a budget and frequency cap you approve.
Broadcaster video on demand: ads on the free-to-air networks' streaming apps, booked direct where minimum spends suit, or through programmatic buying.
A 30-second TV commercial from our packages, an animated ad, or a cut-down of video you already have, finished to each publisher's technical specs.
Programmatic buying through a demand-side platform run by specialists we work with, so smaller budgets can reach several apps at once.
We choose the apps and programs your ad can appear in and block the ones it shouldn't, so your business sits in the right company.
Impressions, completion rates, reach and frequency from the platform, plus website visits and searches for your name from the areas you targeted.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Janine GowenlockRegional DirectorMildura VICHow it works
You approve the areas, the ad and the budget before anything runs.
A 30-minute chat about your goal, your customers and the towns or postcodes they live in.
We set the audience, budget and apps, then make or adapt the ad to each publisher's specs.
We book direct or set up the programmatic campaign, with brand safety and frequency limits in place.
We check delivery each week and report reach, completion rates and website response every month, with next steps.
How we work
Broadcast TV sells a whole region at once, which is a lot to pay for if your customers live in a handful of towns. Streaming apps can serve your ad only to TVs in the postcodes you choose. That makes TV-quality advertising realistic for a car dealer, a builder or a health service with a regional patch.
We don't own any channels or buying platforms, and we name no media partners. Direct bookings go through the publishers; programmatic buys run through specialists we work with. If your budget would work harder on YouTube or Meta video, we'll tell you before we quote.
TV-quality reach, paid for by the postcode.
What's included
Our planning and buying is $175 + GST an hour. Estimate: planning and setting up a first campaign usually takes 4 to 8 hours, about $700 to $1,400 + GST. Making the ad is separate: TV commercials from $11,500 + GST, animation $2,500 + GST and a 15-second cut $1,200 + GST. Media spend is paid to the publisher or platform.
Ongoing campaigns
For businesses running streaming TV alongside search, social and radio, partnership plans cover planning, buying and reporting each month. Media spend is paid on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
YouTube is a search engine for videos, and Google shows videos for many searches too. Here’s which videos do well in Google and how to optimise YouTube videos.
In house marketing vs outsourcing: how costs, skills and control compare, when each one fits, and the steps to outsource your marketing well.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsYou pay the publisher or platform for impressions, at a budget you set, plus our planning and buying at $175 + GST an hour. As an estimate, setting up a first campaign takes 4 to 8 hours, about $700 to $1,400 + GST. The ad itself is separate: animation $2,500 + GST, or a TV commercial from $11,500 + GST.
CTV advertising is placing video ads on TVs connected to the internet, through smart TVs, streaming sticks and game consoles. The ads play inside streaming and catch-up apps, often before or during a program, and usually can't be skipped. Unlike broadcast TV, each ad can be targeted to the household's area and interests.
Both ways work. Direct means booking with a publisher, such as a TV network's streaming app, at an agreed price and minimum spend. Programmatic means bidding for ad space across many apps through a demand-side platform, often with smaller budgets. We use direct for big, specific placements and programmatic for regional reach. Best CTV ad platforms for you depend on the apps your customers watch, which we check first.
Connected TV advertising is the same thing as CTV advertising, written out in full. 'Connected' means the TV streams through the internet rather than an aerial. For an advertiser, that turns the TV into a screen you can target and measure like a website, while the viewer still gets a full-screen, sound-on ad.
CTV ads are video commercials, usually 15 or 30 seconds, shown on a connected TV. They run inside apps such as the free-to-air networks' catch-up services or ad-supported streaming services, and look like normal TV ads to the viewer. Connected TV ads can also carry an on-screen QR code so people can respond from their phone.
CTV stands for connected TV: any television that streams content through the internet. That can be a smart TV or a device plugged into one. In advertising it's used alongside BVOD (broadcaster video on demand) and OTT (over-the-top streaming), which describe the services the ads run on.
CTV marketing is using connected TV as one channel in a wider plan. A typical use: run a streaming TV ad in your area to build familiarity, then follow up with search and social ads to people who've seen it. It suits businesses whose customers watch at home, such as households, retirees and families.
For a regional business, CTV means TV-quality ads without paying for a whole broadcast region. You can target the towns and postcodes you serve, set a modest budget and see how many households watched to the end. It's a step up from social video when you want the credibility of the TV screen.
They overlap. BVOD advertising runs on the TV networks' own streaming apps, which people watch on connected TVs but also on phones, tablets and laptops. CTV covers any app on a connected TV, including services that aren't broadcasters. Most Australian campaigns combine both, and the ad files are the same.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
