Marketing Partnerships
Audio advertising for Australian businesses: Spotify, streaming and podcast ads targeted by area and age, with the script, voice and tracking handled.
Streaming and podcast ads
Rock Solid Marketing plans, writes and runs ads on streaming music and podcast platforms for businesses across Australia.
Your customers listen while they drive, work, train and cook, often with headphones on and the screen off. A short audio ad reaches them there, between songs or inside a podcast, with no other ad competing on the screen. Unlike broadcast radio, you can choose the age, area and listening habits of who hears it.
We write the script, arrange the voice and set up the campaign on each platform. Our work is $175 + GST an hour, and ad spend is paid to the platform. Every campaign starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
We pick audio advertising platforms by who your customers are, then write ads made for the ear.
Who should hear it: age range, towns or postcodes, and listening interests such as genres or podcast topics. You approve the budget and the audience first.
Short scripts that name your business early, say one thing and repeat the next step clearly. Listeners can't scroll back, so the ad has to be simple.
A professional voice and sound mix through specialists we work with, or your own voice when that's more believable. You approve the final ad first.
Spotify's self-serve tools let smaller businesses run audio ads with modest budgets. We set them up, add the companion image and manage the campaign.
Ads inside podcasts your customers already listen to, bought through podcast networks or platforms, or read by a host where that suits the show.
A promo code or short web address in the ad, plus a look at website visits and searches for your name in the areas you targeted.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
You approve the audience, the script, the voice and the budget before anything runs.
A 30-minute chat about your goal, your customers and the music and podcasts they listen to.
We choose the platforms and audience, write the scripts and agree the budget with you.
We arrange the voice, produce the ad, add the companion image and launch within your budget.
We check delivery weekly, report the response each month and change the script or audience if needed.
How we work
A good audio ad works the same way on any platform: one message, said simply, often enough to be remembered. The difference with streaming is control. A Spotify ad campaign can reach only listeners in your towns and age group, and you can stop, change or double it within days.
We don't claim any platform partnership or special access. We use the same advertiser tools any business can, and our value is the plan, the script and the reporting. If broadcast radio would suit your customers better, we'll tell you before we quote and plan that instead.
One clear message, heard by the right people.
What's included
Our planning, scripting and set-up is $175 + GST an hour. Estimate: a first campaign with 2 scripts and a companion image usually takes 4 to 7 hours, about $700 to $1,225 + GST. Voice talent and studio time are quoted to the job, and ad spend is paid to the platform.
Ongoing campaigns
For businesses running audio alongside radio, search and social, partnership plans cover planning, scripting and reporting each month. Ad spend is paid on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Resources
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
Content marketing means creating useful content, such as articles, videos and emails, that attracts customers and builds trust. Types, examples and how to start.
In house marketing vs outsourcing: how costs, skills and control compare, when each one fits, and the steps to outsource your marketing well.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsYou set a budget with the platform and pay for the impressions your ad gets, plus our time at $175 + GST an hour. As an estimate, a first campaign with 2 scripts and a companion image takes 4 to 7 hours, about $700 to $1,225 + GST. Voice talent is quoted to the job.
Audio advertising is any ad people hear rather than see: radio commercials, ads between songs on streaming services and ads inside podcasts. Digital audio adds targeting that broadcast radio can't, such as age, location and listening habits. The ads are usually short, between 15 and 30 seconds.
It's the online side of audio: streaming music apps, digital radio streams and podcasts. The ads are served to individual listeners, so they can be targeted and counted. A listener in Mildura and one in Sydney can hear different ads at the same moment. That also makes it easy to test two scripts and keep the one that works better.
It's effective for building familiarity and prompting a simple action, like visiting a website or using a code. Listeners often have headphones on and the screen off, so the ad has their attention without visual competition. It's weaker for complex offers, and works best repeated over several weeks.
Reach people when screens can't: driving, working, exercising and cooking. Other benefits are precise targeting on streaming platforms, smaller minimum budgets than broadcast radio, and ads you can change quickly. A voice also builds trust in a way text can't, especially when it's the owner speaking.
Give the ad its own response path. Use a promo code or short web address that only the audio ad mentions. Then track website visits and searches for your name in the targeted areas, and ask new customers how they heard of you. Together these show what the campaign brought in, even without a click.
They can be, for a business whose customers use Spotify's free, ad-supported tier and who can track the response. Advertising on Spotify suits local services, events and brands with a clear audience by age or area. It's not worth it if your customers don't use the free tier, or if you can't run it for several weeks.
Yes. Broadcast radio reaches everyone tuned to a station in its area, at a price set by the station. Streaming audio reaches chosen listeners across apps, with budgets you set. Many campaigns use both: radio for local reach and streaming to fill gaps by age or area.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
