Trades and industry
Digital marketing for car dealers who want more test drives from the stock they already have: better listings, honest prices and faster follow-up.
Partnership plans from $4,500 + GST a month
Car dealer marketing
Rock Solid Marketing provides digital marketing for car dealers and dealerships across regional Australia, from used car yards to new vehicle and truck dealers. Most buyers have chosen two or three vehicles online before they ever visit. The dealer with the clearest photos, the honest price and the fastest reply usually gets the test drive.
So we start with what buyers see first: your listings and your website. Then we add ads that put specific vehicles in front of local buyers, and follow-up that answers enquiries while they're still keen. Our dealership work includes Mildura Truck Centre, where we run social media, monthly ad campaigns and email templates.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set a photo and description standard for every vehicle, so each listing answers the buyer's questions before they call.
We set up auto-replies, a follow-up routine for your sales team and reporting on reply times, so keen buyers hear back quickly.
We write price ads to the ACCC's single price guidance for dealers and check every figure with you before it runs.
We send service reminders and trade-in updates by email to customers who opted in, so the next car is bought from you too.
Services
What we do for dealers
Each channel moves a buyer one step closer: find the vehicle, trust the dealer, book the test drive, come back for service.
Stock pages with good photos, clear prices, finance and trade-in calls to action, and a quick enquiry form that works on a phone.
Google Ads and Meta ads that show the right vehicles to buyers in your area, not a generic 'visit us' message. You set the budget and pay the platforms.
Service reminders, new arrivals and trade-in offers for customers who opted in, sent with your details and an unsubscribe under the Spam Act 2003.
Short videos and photo sets of new arrivals for your listings and social pages, so buyers can see the vehicle properly before they drive over.
Posters, invitations and promotion for events at the dealership, like the customer appreciation night we promoted for Mildura Truck Centre.
Enquiries tracked by vehicle, channel and salesperson, so you can see which ads and listings lead to test drives. Your account manager walks you through it monthly.
Who it’s for
How it starts
We start by looking at your stock the way a buyer does: on a phone, comparing your listings with the dealer down the road. Photos, descriptions, prices and how fast you reply all get checked.
Then we agree what to push this quarter, such as aged stock, a new model or service bookings, and build ads, emails and posts around it. Your manufacturer or brand rules come first, so we check co-op programs and approved assets before anything is made.
Better listings first, then more traffic.
Work in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend and classified listing fees are paid to the platforms on top of your plan. Photography and video shoots are priced to the job.
Pricing
Every plan includes a dedicated account manager, Google Ads management, social media, email and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Rock Solid Marketing partnered with Mildura Truck Centre to enhance its social media presence and engagement. The goal was to develop and execute a strategic social media marketing plan that would boost brand visibility, increase engagement with potential customers, and drive traffic to their website. Services Provided Social Media Strategy & Planning: Content Creation &
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur digital marketing for car dealers runs inside partnership plans from $4,500 + GST a month, covering ads management, listings, email, social and reporting. Ad spend and listing fees are paid on top. If better listing photos and faster enquiry replies will do the job for now, we'll tell you before we quote.
For most dealers: strong listings and a fast website first, then Google Ads and Meta ads for specific vehicles, then email to past customers. Social media builds familiarity, especially with walkaround videos. None of it works if enquiries go unanswered, so reply speed matters as much as any ad.
Make each listing answer the buyer's questions: plenty of clear photos, the full price, kilometres, service history and finance options. Then reply to every enquiry quickly with a specific time to come in. A short walkaround video sent to a keen buyer often gets them through the gate.
Show a clear total price. The Australian Consumer Law requires a single price to be shown prominently where a business can work it out, and the ACCC has published guidance for motor vehicle dealers. We write price ads to that guidance and check them with you, and you stay responsible for compliance.
Yes, mostly for service and repeat sales. Service reminders, trade-in valuations and new arrival alerts keep past customers coming back. Send only to people who opted in, with your details and an unsubscribe, as the Spam Act 2003 requires. Email works best when it's timed to each customer's vehicle, not sent to everyone at once.
Dealers sell specific stock that changes every week, so marketing has to keep up with the yard. Workshops and parts suppliers sell services that stay the same. That's why dealer marketing focuses on listings, vehicle-level ads and fast follow-up, while our automotive marketing page covers workshops and parts too.
Our dealership work is with truck dealers: Mildura Truck Centre and Broken Hill Truck Centre, plus TRP Parts in Renmark. The principles carry across to car dealers: show the stock properly, price honestly, follow up fast and look after service customers. We'll be upfront about that in our first conversation.
Yes. As a marketing company for car dealers in Australia, we work with dealerships anywhere, with most of our clients in regional towns. We meet by phone, video or at our Mildura office by booking, and we understand how much a dealer's local reputation matters in a country town.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
