SEO
SEO for car dealerships across Australia that want to be found for the makes, models and towns buyers search before they visit.
Part of Marketing for Car DealersCar dealer SEO
Rock Solid Marketing runs SEO for car dealerships across Australia, from our office in Mildura. Our marketing partnership with Mildura Truck Centre lifted enquiries for new and pre-owned trucks, and we've promoted sales, parts and servicing for Broken Hill Truck Centre.
Buyers search for the vehicle before the dealer: a make and model, a body type, a used ute in their town. If your stock pages can't be read by Google, or vanish the day a vehicle sells, the classified sites and the dealer up the highway take those searches.
Plans cost from $1,000 + GST a month, with a monthly review and no lock-in. We'd start with a free 30-minute discovery call. If your Google profiles are the main gap, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We work with your website or feed provider so each vehicle has a crawlable page with its own title, details and photos.
We set up separate department profiles, as Google's Business Profile guidelines allow for dealerships, each with its own hours and number.
Sold listings point buyers to similar stock, so the search value they built isn't thrown away.
What car dealer SEO covers
Sales, service and parts each have their own searches and their own customers. We give each one pages and a profile that can rank.
Pages for the makes, models and body types you sell most, with current stock pulled in, so searches like a model plus your town land on your site.
Titles, descriptions and structured details for each vehicle, fast pages on mobile and clean handling of sold stock, checked every month.
Separate Google Business Profiles for sales, service and parts where Google allows, each with accurate hours, photos and booking links.
Review requests after each delivery and service, and replies to every review. No incentives and no gating, in line with the ACCC's guidance.
Pages for servicing, warranty work and parts that bring owners back to your workshop, not just buyers to your yard.
Rankings for model and town searches, organic traffic and enquiries from search, reviewed on a monthly call. Plans are reviewed monthly, with no lock-in.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We start by searching the way buyers do: the models you stock, the body types people want and the towns they live in. We note who ranks and why, then audit your stock pages, your Google profiles and how sold vehicles are handled.
You get a priority list with quick wins first, such as profile fixes and page titles, then the model pages and technical work that take longer. You approve the plan before we start.
Be found for the vehicle, not just the name.
Package activities
SEO works within your website or stock feed platform. Changes the provider must make are listed for you to pass on, or quoted if we build the site.
Work in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
If you own a business, there’s no question that you should have an SEO strategy in place in order to get your business website ranking on the first page of Google for your chosen keywords. But if you’ve paid attention to your Google results, you might have noticed the map that appears at the top of
Have you worked hard at building your website, only to have it buried beneath hundreds of other sites that show up on Google when your keywords are searched? Here are a few reasons why your site may not be showing up on Google: You aren’t publishing relevant content regularly Google values websites that consistently provide
Total Organic Search Traffic Simply put, this is how many people are visiting your site as a result of finding it while doing a Google search. If you are putting effort into improving your site’s SEO, your goal is for your organic search traffic steadily increase over time. You can easily view your organic search traffic using
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsSEO for a dealership starts at $1,000 + GST a month, and plans are reviewed monthly with no lock-in. That covers keyword research, technical work, on-site optimisation, link building and a monthly Semrush report. Dealerships with several brands, locations or departments to rank need more work, which we quote after the discovery call.
Get the Google profiles right first: separate profiles for sales, service and parts where allowed, accurate hours and plenty of genuine reviews. Then build pages for the models and body types you sell with your town named, make stock pages crawlable and earn links from local sites and clubs.
Focus on the searches closest to a purchase. That means make and model with your town, used body types with your region, and service or parts searches for the brands you support. Your dealer name matters too, but buyers who already know it will find you. We confirm the real searches in Semrush before writing pages.
Profile and title fixes can help within weeks, while model pages and links take months to build rankings. Google gives no timeline, so we don't promise one. The monthly report shows rankings, traffic and enquiries from search, so you can judge the progress yourself. Busy towns with more dealers take longer.
Often yes, with work. Some platforms load stock in ways Google struggles to read, or use the same text across thousands of dealers. We check how your platform builds pages, fix what we can, and list what the provider needs to change. If the platform can't be fixed, we'll say so.
They can if each one leaves an error page behind. Sold listings that point to similar stock, or to the model page, keep visitors and the value those pages earned. We check how your site handles sold stock in the first audit and monitor it monthly.
Yes, because classifieds rent you visibility next to your competitors, while SEO builds traffic you own. Buyers who find you directly often see your full range and contact you without comparing ten other listings. Most dealers use both, with SEO reducing reliance on paid listings over time.
Rankings for your model and town searches, organic traffic to stock and service pages, and calls and enquiries that came from search. We add what changed on your Google profiles and reviews. Your account manager walks through it on a review call and agrees the next month's priorities.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
