Web Design
Car dealer website design for Australian dealerships: fast stock pages, real photos, honest pricing and enquiry forms buyers actually use.
Part of Marketing for Car DealersDealer websites
Rock Solid Marketing designs and builds car dealership websites for dealers across Australia, from our office in Mildura. Our automotive work includes a marketing partnership with Mildura Truck Centre that lifted enquiries for new and pre-owned trucks.
Buyers judge a dealer by the listing. Slow pages, stock photos, prices hidden behind 'enquire now' and forms that ask for a life story send them back to the classifieds. A good car dealer website shows the real vehicle, the real price and a quick way to book a test drive.
Packages start at $5,000 + GST. Dealers with live stock usually need Standard (from $6,500 + GST) or Advanced (from $12,000 + GST). The first step is a free 30-minute discovery call, and if your platform only needs better listings, we'll tell you.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build fast stock pages from your feed, with your own photos and walkaround video first, so buyers see the actual vehicle.
We display a single total price where it can be worked out, in line with the ACCC's guidance on component pricing, so trust isn't lost at the counter.
We cut forms to what you need to call back, with one-tap options for test drives, trade-in appraisals and finance pre-approval questions.
What goes on a dealer site
A website for car dealers has one test: does a buyer looking at a vehicle on their phone trust it enough to ask about it?
Your stock feed powers fast listing pages with filters for make, model, price and body type. Sold vehicles point to similar stock instead of an error page.
Your own photos and short walkaround videos lead each listing. Photography is supplied by you or priced to the job.
A single total price shown where it can be calculated, with any conditions in plain words. It's what buyers expect and what the ACCC's pricing guidance asks for.
Test drive, trade-in and general enquiry forms with only the fields you need, sent straight to the right salesperson.
Service booking and parts enquiries on the same site, so owners come back to your workshop after the sale and keep coming.
Run-out deals, demo stock and service specials edited by your team, or by us under a care plan from $275 + GST a month.
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
How it starts
We start with your stock feed and your sales process: where listings come from, how often they update, who answers enquiries and what buyers ask first. Then we look at how your current listings perform on a phone.
You approve the page list, listing layout and forms before we build. We connect the feed, test every form and filter on a phone, and check sold stock is handled properly before launch.
Make the listing worth the click.
Package inclusions
Stock feed connections depend on your feed provider; any provider fees are yours. Up to 50 products can be loaded on Advanced, and larger catalogues run from your feed.
Website packages
Three sizes, each with responsive design, SSL, forms and a year of hosting; bigger sizes add pages and support.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWork in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
Think about the last time you visited a website on your phone. Did you find what you were looking for straight away – or did you have to zoom in, scroll around and wrestle with a menu that seemed determined not to cooperate? With so many people browsing, searching, and making purchasing decisions from their
Ever click onto a website and have to wait for images and graphics to load on it? I don’t know about you, but we here at Rock Solid Marketing don’t like it, and more importantly Google doesn’t like it. In fact, Google takes page loading speed into account when determining search rankings Simply put, website
Unless you’re a web design professional, your website probably isn’t 100% technically “perfect”. That’s totally normal, because let’s be honest: you’ve probably got a million other things to focus on. So we’re going to make it easy for you by sharing a few mistakes that many (if not most) people are making with their websites.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPackages start from $5,000 + GST for up to 5 pages. A dealer with live stock usually needs Standard, from $6,500 + GST, or Advanced, from $12,000 + GST with CRM automation. Each can be paid over 6 months, and feed provider fees are separate.
Make each listing easy to trust and easy to act on. Use real photos, show a single total price, keep pages fast on a phone and cut enquiry forms to a few fields. Then answer every enquiry quickly, because a slow reply loses more buyers than a weak page.
Show what's real: your own photos, the actual kilometres and features, honest pricing and your team's faces. Add genuine reviews, clear warranty information and your licence details where your state requires them. Trust comes from detail, not slogans. A short walkaround video of each vehicle helps too, because it's hard to fake.
Start with speed and listings. Test your stock pages on a phone, replace stock photos, show prices plainly and shorten forms. Then add model pages for search, service booking and a proper sold-stock process. Small fixes to listings often beat a full redesign. Measure enquiries per listing before and after.
Many use platforms from car dealer website providers tied to their stock feed, and some use a custom site with the feed connected. Platforms are quick to launch but can look like every other dealer. A custom site costs more upfront and gives you more control over design and search.
Usually because they're built around the stock feed, not the buyer. Shared templates, slow listings, stock photos, hidden prices and long forms are common. None of that is hard to fix: real photos, single pricing, fast pages and short forms make a big difference. Most dealers can start with their listings.
In most cases, yes, depending on what your feed provider supports. We check the feed format and update timing first, then build listing pages around it. If your provider limits what can be connected, we'll tell you before we quote. We also check that sold vehicles drop off promptly.
Your team can, through a simple editor, and stock updates come through the feed automatically. If you'd prefer us to handle it, care plans are from $275 + GST a month (6-month minimum) for updates, backups and security. Your team keeps control of pricing at all times.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
