Retail and consumer
Beauty salon marketing for salons and therapists who want a fuller diary: more new clients, more rebookings and fewer empty Tuesday mornings.
Partnership plans from $4,500 + GST a month
Beauty salon marketing
Rock Solid Marketing provides beauty salon marketing for salons, skin studios and beauty therapists across Australia, especially in regional towns. In a salon, the diary is the business. Fridays fill themselves, Tuesday mornings sit empty, and a client who leaves without rebooking may not come back for months.
So we market to the diary. We help you rebook clients before they leave, fill quiet days with offers for clients who opted in, and win new clients with photos of your real work, reviews and an easy booking link.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We send quiet-day offers by SMS or email to clients who opted in, and promote weekday services to people who can book them, such as retirees and shift workers.
We set up rebooking prompts at checkout and reminder messages timed to each treatment, so the next appointment is in the diary before they forget.
We plan simple content from your own treatments: results with permission, your team, your room and short reels of what clients can expect.
We set up your Google Business Profile with services, prices you're happy to show, photos, booking link and reviews.
Services
What we do for salons
Each channel has a job: win a new client, bring a client back or fill a quiet hour.
Your Google Business Profile with services, photos, booking link and reviews, so people nearby can book straight from the map.
Real results with client permission, your team and your space, posted consistently, with captions that explain the treatment and the price range.
A monthly email for clients who opted in: new treatments, seasonal offers and a reminder to book, written in your voice.
Short SMS for quiet-day spots and rebooking reminders, sent only to clients who agreed, with your name and an opt-out in every message.
A clear treatment menu, prices you're comfortable showing, before-and-after photos with permission and a booking button that works on a phone.
A simple request after each appointment and replies to every review. No incentivised or filtered reviews, as the ACCC requires.
Who it’s for
How it starts
We start with your booking data: which days and times are quiet, which treatments rebook and which clients drift away. Most of a salon's marketing plan comes from those three answers.
Then we set up the basics: rebooking prompts, a Google profile that books, consistent Instagram content and messages for clients who opted in. A salon marketing plan works best when it's simple enough for your team to keep up between appointments.
Fill the gaps you already have first.
Work in this industry
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Meta or Google on top of your plan. SMS sending costs from your booking or SMS platform are paid to that platform.
Pricing
Every plan includes a dedicated account manager, social media, ads management, email and SMS, and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur work for salons runs inside partnership plans from $4,500 + GST a month, covering content, your Google profile, email, SMS, ads management and reporting. If you only need social posts for now, our social media plans start from $1,500 + GST a month. If that will do the job, we'll tell you before we quote.
Make it easy to find you, trust you and book you. That means a Google profile with reviews and a booking link, Instagram that shows your real work, and a simple first-visit offer. Then ask happy clients to refer a friend, because referrals usually become your most loyal clients.
Look after the clients you already have. Rebook every client before they leave, suggest the next treatment that suits them, and recommend retail products they'll actually use at home. Packages and memberships for regular treatments help too. Small lifts in rebooking often matter more than new clients.
Promote what's different about your salon. Use the channels your clients use: Instagram for your work, Google for people searching nearby, and email or SMS for existing clients who opted in. Local partnerships help as well, such as offers with a nearby hairdresser or a bridal shop.
Start with the free basics: a complete Google Business Profile, a review request after every visit and consistent Instagram posts of your own work. Then use SMS or email to fill quiet days with clients who already know you. Paid ads can wait until those are working.
Lead with you: your training, your style and photos of your work with permission. Set your Google profile up as a service-area business without showing your home address, and make booking easy with a link in every post. Word of mouth matters most, so ask every happy client for a review.
Carefully. Prescription-only medicines can't be advertised to the public in Australia, and AHPRA's guidelines limit how practitioners advertise cosmetic procedures. We focus on your consultations, your team and non-prescription treatments, and you stay responsible for your own compliance. If a treatment needs a doctor or nurse, their registration details come from you.
We don't claim a list of salon clients. Our experience is in regional marketing for local businesses, shops and events. We'll be upfront about that, and as your beauty salon marketing agency we'll build the plan around your diary, your treatments and your clients. You approve every post and message before it goes out.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
