Retail and consumer
Hair salon marketing that keeps your regulars coming back on time and fills every stylist's column, including the new ones.
Partnership plans from $4,500 + GST a month
Hair salon marketing
Rock Solid Marketing provides hair salon marketing for salons and barbers across Australia, especially in regional towns. A salon lives on its regulars. When a colour client stretches from six weeks to ten, or a new stylist's column sits half empty, the whole week feels it.
So we start with the clients you already have: reminders timed to each client's usual cycle, a rebooking habit at the chair and messages that fill gaps. Then we bring in new clients for the stylists who need them, with real photos of your work, reviews and an easy booking link.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set up reminder messages timed to each client's usual visit, sent by SMS or email to clients who opted in.
We promote the new stylist by name: their work, their speciality and an introductory offer for new clients.
We credit each stylist, link to their booking page and build their own following, so clients book the person, not just the salon.
We feature the products your stylists actually use, with short care tips after each visit, so clients buy at the chair or online.
Services
What we do for hair salons
Each channel has one job: keep a regular on time, fill a gap or bring a new client to the right stylist.
Reminders on each client's usual cycle and last-minute gap fills, sent only to clients who agreed, with your salon's name and an opt-out in every message.
A short monthly email for opted-in clients: new stylists, seasonal looks, product tips and a booking button, written in your salon's voice.
Your Google Business Profile with services, prices you're happy to show, photos and reviews, plus a booking link straight from the map.
Real work with client permission, tagged to the stylist who did it, so new clients can choose the right person for their hair.
Each stylist's speciality and booking link, a clear price list and before-and-after photos with permission, all easy to use on a phone.
A simple review request after each appointment and replies in your voice. No incentivised or filtered reviews, as the ACCC requires.
Who it’s for
How it starts
We start with your booking data: how often regulars return for each service, which stylists have gaps and which clients have drifted. That shows where the easy wins are before any money goes into ads.
Then we write a simple marketing strategy for your hair salon: reminders, rebooking at the chair, stylist promotion and new-client offers. Your team keeps doing what they do best, and the messages and posts run in the background.
Keep the regulars, then fill the gaps.
Work in this industry
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Meta or Google on top of your plan. SMS sending costs are paid to your booking or SMS platform.
Pricing
Every plan includes a dedicated account manager, social media, ads management, email and SMS, and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur work for hair salons runs inside partnership plans from $4,500 + GST a month. That covers SMS, email, your Google profile, content, ads management and reporting. If you only need social posts for now, our social media plans start from $1,500 + GST a month. If that will do the job, we'll tell you before we quote.
Look after your regulars first, then bring in new clients. Remind clients on their usual cycle, rebook at the chair, and fill gaps with messages to clients who opted in. For new clients, keep your Google profile current, show real work credited to each stylist and make booking easy on a phone.
Introduce them by name. Post their work and speciality, give them their own booking link and offer new clients a reason to try them. Ask your busy stylists to pass on overflow clients. A new stylist's column usually fills faster when clients feel they've been personally introduced.
Mostly people within a short drive who need their hair done regularly and value a stylist they trust. Each salon narrows that down: colour clients, men wanting quick cuts, brides, or families who book together. Your best target market is the clients who return on time and refer friends.
Start with what's free. That means a complete Google Business Profile, a review request after every visit, rebooking at the chair and consistent posts of your own work. Then add SMS reminders for clients who opted in. Paid ads can wait until those basics are bringing clients back on time.
Yes, if they agreed to receive marketing messages. Under the Spam Act 2003, each message needs consent, your salon's name and a way to opt out. Appointment reminders are usually fine for existing bookings, but promotional texts need that consent first. We check how your client list was collected before anything is sent.
We don't claim a list of salon clients. Our experience is in regional marketing for local businesses, shops and events. We'll be upfront about that, and as your hair salon marketing agency we'll build the plan around your stylists, your booking data and your regulars.
It should name your target clients and the services you want to grow. Then add a monthly calendar of posts and messages, rebooking and reminder routines, a plan for new stylists and a way to measure bookings. Keep it to a page or two, so your whole team can follow it between clients.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
