SEO
SEO for beauty salon owners who want to show up when locals search for brows, lashes, facials or nails, not just 'beauty salon near me'.
Part of Beauty Salon MarketingSalon SEO
Rock Solid Marketing provides SEO for beauty salon owners across Australia, especially in regional towns. Most clients don't search 'beauty salon'. They search 'brow lamination near me', 'lash lift' or 'facial' plus their suburb, and Google shows a map of three businesses before any website.
So salon SEO works treatment by treatment. We complete your Google Business Profile with every service and price, add photos of real work, build a steady flow of reviews and give each treatment its own page. This page is part of our beauty salon work.
SEO plans start from $1,000 + GST a month with no lock-in contract. Your first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We give each treatment its own page and list every service in your Google profile, so you can show up for what people actually search.
We set up a simple way to ask happy clients for reviews after appointments, and reply to every one.
We keep services, prices, hours and photos current, with regular posts about new treatments and specials.
What we do
Each piece helps a local searcher find you, see your work and book.
The right categories, every service with prices, real photos and regular posts. It's often the biggest single lift for a local salon.
Brows, lashes, facials, waxing, nails and skin treatments each get a page with prices, times, aftercare and photos of real results, shared with permission.
A gentle request after appointments and replies to every review. No incentivised or filtered reviews, as the ACCC requires.
We research the treatments and suburbs people search in your area, so pages target real demand, not guesses.
We fix slow pages, broken booking buttons and layouts that don't work on mobile, where most salon searches happen.
A Semrush report each month with rankings, map visibility and bookings from search, followed by a review call.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Janine GowenlockRegional DirectorMildura VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We search for your salon the way locals do: each treatment, your suburb and 'near me'. Then we check your Google profile, reviews, listings and website against the salons that show up ahead of you.
You get a short list of fixes in order. Salons usually see the quickest movement from the profile, photos and reviews, so we start there, then build treatment pages month by month. Plans are reviewed monthly, with no lock-in contract.
Fix the map listing first, then build the pages.
What's included
If your salon only needs its Google Business Profile set up properly, that's a one-off $500 + GST. Ongoing SEO is reviewed monthly, with no lock-in contract.
Work in this industry
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
Note: Before reading this post, make sure you’ve 1. Selected keywords to optimise for, and 2. Done an SEO competitor analysis. Once you’ve got your SEO keywords and competitors lined up, read on! So you know which keyword phrases you want your website to rank for in Google Search, and who your SEO competitors are
When it comes to the SEO game, there are myriad tactics you can use to succeed – so many, in fact, that it can be quite overwhelming. It can be easy to go into option overload, give up, and do nothing at all if you feel like it’s all just too much. But don’t quit
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month, reviewed monthly with no lock-in contract. That covers your Google profile, reviews, treatment pages, technical fixes and a monthly report. If your salon only needs its Google Business Profile set up properly, that's a one-off $500 + GST, and we'll tell you before we quote.
Start with your Google Business Profile: the right categories, every service with prices, accurate hours, real photos and steady reviews. Then give each treatment its own page on your website, make it fast on a phone and keep your name, address and phone number identical everywhere online.
Use the treatments people search, plus your suburb or town: 'brow lamination', 'lash lift', 'spray tan', 'facial' and so on. Check which ones people actually search in your area before writing pages. Keywords should sound natural on the page, never stuffed in. We'll share the list with you before writing a page.
Profile and review fixes can help within weeks, while new treatment pages usually take a few months to settle. It depends on how many beauty salons compete in your area. We report every month, so you can see what's moving. Steady reviews help the whole way through.
Maybe not yet. If your books are full from Instagram and referrals, a one-off Google profile tidy-up may be enough. SEO for beauty salon businesses helps when you want new clients for specific treatments, when you open a second room or when you want less reliance on one social platform.
Clear reporting, no lock-in contract and honesty about what SEO can and can't do. A good agency starts with your Google profile and reviews, explains the work in plain English and never promises a top ranking, because nobody controls Google's results. Ask to see a sample monthly report first.
We don't claim a list of salon clients. We offer SEO for beauty salons Australia wide, and our SEO work covers regional businesses such as Tristate Tours, Out of the Ordinary Outback and Warrawong on the Darling, where local search matters just as much. We'll be upfront about that and report your results every month.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
