Retail and consumer
Florist marketing for local florists: more orders on Valentine's Day and Mother's Day, everyday gifting and wedding enquiries that book.
Partnership plans from $4,500 + GST a month
Florist marketing
Rock Solid Marketing provides florist marketing for local florists and flower studios across Australia. A florist's year is lopsided: a few huge days like Valentine's Day and Mother's Day, a steady trickle of birthdays and sympathy flowers, and weddings booked months ahead.
We plan your marketing around that calendar. Your online shop and Google profile catch the 'florist near me' searches, ads and emails build up before each big day, and a clear wedding page turns enquiries into consultations. Wire services take a cut of each order; your own website doesn't.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We make your own website easy to order from on a phone, with delivery areas, cut-off times and secure checkout, so more orders come direct.
We plan each big day weeks ahead: early-bird posts, emails to past customers who opted in, and ads that start before the rush.
We build a wedding page with your styles, a starting price you're happy to show and an enquiry form that books a consultation.
We keep your hours, delivery areas and photos current, especially around holidays when people search at the last minute.
Services
What we do for florists
Each channel is tuned to how people buy flowers: urgently on a phone, or carefully for a wedding.
Shopify or WooCommerce with clear bunches, delivery areas, cut-off times and card messages, built to work on a phone in a hurry.
Your Google Business Profile with accurate hours, holiday hours, photos of real arrangements and reviews, so last-minute buyers find you first.
Valentine's Day, Mother's Day and Christmas planned weeks ahead with posts, ads and emails, so pre-orders come in before the rush.
Reminders before birthdays and big days for customers who opted in, plus a short newsletter with seasonal flowers and what's in the shop this week.
Simple photo and reel ideas for your shop and arrangements, so your feed shows your work rather than stock images.
Your styles, real wedding photos with permission, what's included and a consultation form, so couples arrive at the consultation ready to book.
Who it’s for
How it starts
We start by mapping your year: the big days, your wedding season, local events and the quiet weeks. Then we look at where orders come from now: walk-ins, phone, your website or a wire service.
From there we plan what happens each month, beginning with the next big day. Florist marketing works best when the build-up starts early and every channel points to the same place: your own online shop.
Plan the big days early, own your orders.
Work in this industry
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Meta or Google on top of your plan. A new online shop is quoted separately: e-commerce websites start from $6,000 + GST.
Pricing
Every plan includes a dedicated account manager, social media, ads management, email and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur florist marketing runs inside partnership plans from $4,500 + GST a month, covering your online shop updates, Google profile, ads management, email and reporting. Ad spend is paid on top. If you only need social posts for now, our social media plans start from $1,500 + GST a month, and we'll tell you before we quote if that fits better.
Plan around your year. Get your own online shop and Google profile working for everyday orders, start campaigns for Valentine's Day and Mother's Day weeks ahead, and keep in touch with past customers by email. Show real arrangements, not stock photos, because people buy flowers with their eyes.
Be known for something: a style, a flower, a service like same-day delivery or a strong wedding portfolio. Show it consistently on Instagram, your website and your shopfront. Put your own name and face to the work, because people like buying flowers from someone they recognise.
Start local. Offer online ordering with same-day delivery in your own area, where the national sites can't match your freshness or service. Make checkout quick on a phone, show clear cut-off times and delivery zones, and promote it before big days. Online sales grow from local trust first.
They can be useful for out-of-area orders, but they take a share of each sale. Many florists keep them for reach while pushing local customers to order direct through their own website. We help you shift more of your regular orders to your own shop over time.
Several weeks before. Start with early-bird posts and an email to past customers who opted in, then build up ads in the final fortnight. Show order cut-off times clearly. Starting the week before means competing with everyone else for last-minute buyers. Plan stock and staff for the orders the campaign brings in.
We don't claim a list of florist clients. Our experience is in regional retail and online stores, such as the Shopify store we built for Exposed Signage and Apparel. We'll be upfront about that, and plan your marketing around your shop, your calendar and your customers.
Yes. As a florist digital marketing agency, we work with florists anywhere in Australia, with most of our clients in regional towns. We meet by phone, video or at our Mildura office by booking. Your shop, social pages and ad accounts stay in your business's name, and there's no lock-in contract.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
