Web Design

Beauty salon website design that fills the appointment book

Beauty salon website design for salons that want clients to see services, prices and real work on a phone, then book in a couple of taps.

Part of Beauty Salon Marketing

Salon websites

Your website is the front desk that never closes

Rock Solid Marketing does beauty salon website design for Australian salons, nail and brow bars, lash studios and hair and beauty salons. Most of your clients will look you up on a phone, often late at night, and decide in under a minute whether to book or keep scrolling.

So we design for that minute. Services and prices are easy to scan, photos show real work from your team, and a Book Now button on every page links to the booking system you already use. Gift vouchers, opening hours and your Google profile all say the same thing. This page is part of our beauty salon work.

Salon websites start from $5,000 + GST on our Essentials package. Your first step is a free 30-minute discovery call.

Instagram post of a creator’s skincare product video with a caption, hashtags and comments
Book in two tapsBook Now on every page

9+

Years serving Sunraysia and the Mallee

10+

Years’ minimum experience for every specialist

10

Marketing specialists on your team

6

Core digital channels, one joined-up strategy

Common problems

What gets in the way, and how we fix it

  1. Clients message you on Instagram to ask your prices.

    What we do

    We lay out every service with its price and time on one easy page, so clients can choose before they book.

  2. Your booking link is hidden at the bottom of the home page.

    What we do

    A Book Now button sits on every page and on every service, linked straight to your booking system.

  3. The photos on your website are stock images of someone else's salon.

    What we do

    We use photos of your space, your team and your work (with client permission), so people know what they'll get.

What we build

A beauty salon website that turns visitors into bookings

Each part answers a question clients ask before they book.

Services and prices made clear

Every treatment with its price, time and who it suits, grouped the way clients think: brows, lashes, nails, facials, waxing and hair.

Book Now on every page

A beauty salon booking website button linked to the booking platform you already use, so clients book without calling during a treatment.

Your real work

A gallery of your team's work and your space, with client permission, plus staff profiles so clients can choose who they see.

Gift vouchers online

Vouchers clients can buy at 10pm before a birthday, through your booking platform or a simple online shop.

Fast on a phone

Most salon visits happen on a phone, so pages load quickly, buttons are easy to tap and text is easy to read.

Ready for local search

Hours, address and services match your Google Business Profile, with SEO basics set up so locals find you.

Your specialists

The people who build your salon website

Meet the whole team
Saimul IslamSaimul IslamDeveloper & AI expertBendigo VIC
Lindsay BuckleyLindsay BuckleyDigital MastermindSydney NSW
Janine GowenlockJanine GowenlockRegional DirectorMildura VIC

How it works

From the first call to launch day

Four stages, with your feedback built in before anything goes live.

  1. Discovery call

    A free 30-minute call to scope your pages, features and budget against our website packages.

  2. Design and feedback

    We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.

  3. Build and launch

    We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.

  4. Hosting and care

    Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).

How it starts

A website for beauty salon owners starts with the menu

We start with your service menu and booking system: what you offer, what it costs, how long it takes and which treatments you want more of. That shapes the pages, the order and where the Book Now buttons go.

Then we design around real photos of your salon and team. If you don't have them yet, we plan a short shoot. You see the design on a phone before anything is built, and we train you to update prices and specials yourself.

  • Service menu and prices organised
  • Booking system link or embed checked
  • Treatments you want more of identified
  • Photos of your space and work planned
  • Google profile details matched

Get the service menu right, and the rest follows.

Laptop and tablet showing a responsive website

What's included

Our salon website packages include

Book Now buttonsService menuGalleryWCAG 2.2 AA
  • Custom design for your salon
  • Service and price pages
  • Booking system link or embed
  • Gallery and staff profiles
  • Responsive design for phones
  • SSL security and analytics
  • SEO basics and Google profile match
  • Training to update prices and specials

We link or embed the booking platform you already use; booking software fees are paid to that provider. Essentials suits up to 10 pages; larger salons or groups usually fit Standard.

Pricing

Salon website packages

Every package includes a responsive design, SSL, SEO plug-ins and support after launch.

Essentials

From

$5,000+ GST

Up to 5 pages

Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.

Enquire Now

Standard

From

$6,500+ GST

Comprehensive site

Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.

Enquire Now

Work in this industry

Some of our recent work

View all portfolio

We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.

The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.

Travis BroadstockOwner – Exposed Signage and ApparelRead the Exposed Signage & Apparel case study

Resources

Learn more about websites

All articles
Branding

7 Tips For Great Branding

There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand

FAQ

Questions about salon websites

Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.

All FAQs

Salon websites start from $5,000 + GST on our Essentials package, which suits up to 10 pages. Larger salons, groups or sites with an online shop usually fit Standard from $6,500 + GST. Booking software fees are paid to your provider. If a simple site is all you need, we'll tell you before we quote.

Start with services, prices and a Book Now button on every page. Then add real photos of your work and space, staff profiles, opening hours, location and parking, and gift vouchers. Add reviews from your Google profile and a short page about your products or brands. Keep it fast and easy to use on a phone.

Yes, through the booking platform you already use. We add Book Now buttons that link to it, or embed it on the page where your platform allows. Clients see live availability and book without calling. We don't build custom booking software, because good salon platforms already exist.

Salon owners looking for best beauty salon website design often want examples. What best beauty salon websites share is simple: prices up front, real photos, booking within two taps and pages that load fast on a phone. Fancy effects matter far less than a clear service menu.

Usually, yes. Hair and beauty salon websites work best with separate pages for hair services and beauty treatments, each with its own prices and team. Clients searching for a cut and colour want different information from clients booking a facial or brow lamination. A shared Book Now button can still cover both.

A builder can work for a brand new salon on a tight budget. A designer is worth it when you want a site that matches your brand, loads fast, shows up in local search and links cleanly to your booking system. We'll be honest about which suits you.

We don't claim a list of salon clients. We've built websites and online stores for retail and service businesses, such as Exposed Signage and Apparel and Aline. We'll be upfront about that, and design around your services, your booking system and your clients. You'll see the design on a phone before anything is built.

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.