Health, care and community
Vet marketing for Australian veterinary clinics: be the clinic new pet owners choose, the one reminders bring back, and the one found in an emergency.
Partnership plans from $4,500 + GST a month
Veterinary clinics
Rock Solid Marketing plans and runs marketing for veterinary clinics across Australia, from our office in Mildura. A new puppy or kitten owner picks a vet once and often stays for the animal's whole life. That first choice usually starts with a search, a look at your reviews and a friend's recommendation.
After that, your marketing is mostly about remembering: vaccinations, desexing, dental checks and the senior pet years. And when something goes wrong at 9pm, owners need to find your after-hours details in seconds.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We make sure you show up when people search for a vet nearby. That means a complete Google Business Profile, a clear website and posts that show your team and your clinic.
We set up reminder emails and SMS for the clients who agreed to receive them, timed to each pet's schedule, so the follow-up doesn't depend on reception remembering.
We put your emergency and after-hours details at the top of your website, on your Google profile and in your phone recording.
Services
What's in the plan
Search, website, social, reminders and reporting from one team that keeps your clinic's voice consistent.
Pages for each service, from puppy vaccinations to dental and surgery, plus a Google Business Profile with your hours, photos and services, so you show up nearby.
Emergency details first, online booking, fees for common services if you choose to show them, and team profiles. We build sites to WCAG 2.2 AA.
Vaccination, desexing and dental reminders by SMS and email, sent only to clients who opted in. Each has a clear sender and an unsubscribe option under the Spam Act 2003.
Patients of the week, new puppy tips and heat warnings in summer. Pet owners share pet photos, so a good post travels further than most.
In regional areas, livestock owners search differently from cat owners. We give your large animal work its own pages, contact path and posts.
A HubSpot dashboard shows which searches, posts and reminders lead to bookings, so your budget goes where it brings patients in.
Who it’s for
How we start
Most vet clinics already hold their best marketing asset: a client list with every pet's next due date. We start there, checking which clients agreed to hear from you and setting up reminders that go out on time. Then we look at how new owners find you, from Google to the puppy school noticeboard.
Veterinary surgeons are registered with their state or territory board, which sets standards for professional conduct. We keep your marketing factual, make no promises about treatment outcomes, and your clinic signs off before anything goes live.
Remember every pet, reach every new owner.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Your specialists
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend and SMS sending costs are paid on top of your plan. New websites are priced as website packages, from $5,000 + GST.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of search, social media, email and reporting. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. Ad spend and SMS costs are extra. If your clinic only needs its Google profile and reminders fixed, we'll tell you before we quote.
Start with how new owners choose: a complete Google Business Profile, steady reviews and a clear website with your services and emergency details. Then keep existing clients coming back with reminders they agreed to receive. Add social posts that show your team and patients, with owners' permission. That mix is what digital marketing for vets looks like day to day.
Give each vet a profile with their interests, such as surgery, dentistry or exotics, so owners can choose. Show each service on its own page and keep your booking system easy. Marketing for veterinary practices with several vets should show that range, because it covers more of the community.
Market farm work separately from pet care, because the buyer, the timing and the questions differ. Livestock owners want call-out areas, after-hours numbers and herd health programs. In the Mallee and similar regions, that means local papers, rural radio and word of mouth at field days, alongside search.
Yes, if they agreed to receive them. Under the Spam Act 2003, reminders need consent, a clear sender and a way to opt out. Ask for consent at registration and record it. We set up reminder messages that meet those rules and sound like your clinic.
Ask every happy client, at the right moment, with a direct link to your Google review form. A follow-up message after a routine visit works well. Reply to every review, including the hard ones, calmly and without clinical details. Don't buy, filter or reward reviews: the ACCC treats that as misleading.
No, not yet. We've run marketing for local service businesses, health and aged care providers, and community organisations, which share a lot with vet clinics. Vet marketing would be new work for us, so we'll say so plainly and lean on your team for veterinary detail.
Look for veterinary marketing companies that ask about your client list and reminders before ads. They should explain the rules on consent and reviews, and report bookings rather than clicks. A good vet marketing company will also tell you when your book is full enough to spend less.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
