Regional economy
A marketing agency for function venue owners across Australia who want a fuller calendar of corporate, conference and celebration bookings.
Partnership plans from $4,500 + GST a month
Function venues
Rock Solid Marketing is a marketing agency for function venue owners, conference centres and event spaces across Australia, working from our office in Mildura. We plan and run the search, social, email and enquiry pages that bring in corporate, conference and celebration bookings.
Function enquiries are worth more than a table booking, and they're easier to lose. A planner emails several venues on Monday and books the one that sends a clear answer with prices first. Your marketing has to put you on that shortlist, then your enquiry process has to win it.
Our marketing partnership plans start from $4,500 + GST a month, starting with a free 30-minute discovery call. If a clearer function pack and a faster enquiry form would do the job, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build campaigns for the slow months, such as conference rates, corporate offsites and birthday packages, and promote them to the people who book them.
We set up one enquiry form that lands in one inbox or CRM, with an automatic reply that sends your function pack straight away.
We redesign it with current packages, room capacities and photos, and turn the key details into web pages so planners can compare without downloading.
We plan a shoot of each room set up for different events (theatre, banquet, cocktail) so planners can see the layout they need. Shoots are priced to the job.
Services
What we do for venues
Marketing for venues works when the search result, the function pack and the reply all give a planner what they need to say yes.
Capacity by layout, floor plan, photos, inclusions and a price guide for each space, so planners can shortlist you without ringing first.
An enquiry form that asks the right questions, an automatic reply with your function pack, and a follow-up sequence if the planner goes quiet.
Search work for the event types you want more of, in your town and across the region. SEO on its own starts from $1,000 + GST a month.
Offers for the months your calendar is thin, promoted by email, social and ads to the businesses and groups most likely to book them.
A clean, current function pack and matching web pages from our designer, refreshed each season. Canva templates your team can edit start from $800 + GST.
Each month you see enquiries by event type and source, how many became bookings and what each channel cost, reviewed with your account manager.
Who it’s for
How it starts
As a marketing agency for function venue owners, we start with last year's bookings. We look at which months were full, which event types paid best, how many enquiries turned into bookings and how fast your team replied. Then we look at where planners find you now and what your function pack says.
From that you get a plan that targets the thin months and the event types you want more of. You approve the offers, the packages and the copy before anything goes out.
Fill the thin months first.
Work in this industry
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend goes to Google, Meta and LinkedIn on top of the plan fee. Printing and photo shoots are priced to the job.
Partnership plans
Choose the hours your calendar needs. Every plan covers search, social, email, enquiries and reporting, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Rock Solid Marketing was engaged by Steve Banks CEO of the Mildura Workers for a year-long social media contract aimed at enhancing their online presence, boosting community engagement, and driving membership growth. As a vital part of the local community, Mildura Workers needed a comprehensive social media strategy to reach a broader audience, promote events,
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
As a Mildura digital marketing agency, web design services are a major component of our business. From website redesigns to content management to optimisation, we’ve had clients come to us with all sorts of websites to work on. We’ve definitely seen and designed enough sites to have a fair idea of what works and what
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsWith us, partnership plans cost $4,500 + GST a month for 28 hours of work to start. More hours cost more: 35 hours on Standard ($5,500 + GST) or 45 on Advanced ($7,500 + GST). Ad spend sits on top. If you mainly need search, SEO alone starts from $1,000 + GST a month.
A conference venue marketing strategy speaks to the people who book conferences: office managers, executive assistants and association organisers. Give them pages with capacities by layout, AV and catering details, nearby accommodation and a price guide. Then reach them through search, LinkedIn and email, and answer every enquiry quickly with a clear proposal.
Decide which events you want more of, then make them easy to book. Good event venue marketing strategies all start there. Build a page for each event type, show the room set up for it, keep a current price guide and reply fast. Promotion comes after, aimed at the people who book those events.
Show event organisers what's possible. A gallery of past set-ups, floor plans, power and access details, and a list of preferred suppliers help them picture their event in your space. List the venue on the directories planners use, and follow up every enquiry with a call as well as an email.
It has six parts: your calendar and its gaps, target event types and buyers, offers, channels, a monthly budget and your enquiry process. We write it with you once a year and review it monthly against bookings, not just enquiries. Each part has an owner, so nothing waits on a meeting.
Start with who books in those months already, then find more of them. Corporate planning days, training sessions, end-of-financial-year events and birthdays often fill gaps. Price a package for each, promote it to past clients first, then to new buyers through search, social and email.
Yes. Function rooms can earn well for clubs and pubs, but they often get less attention than the bistro or the bar. For the Mildura Workers Club, our work included event marketing for key holidays and sporting fixtures, alongside monthly promotions and social media. Function enquiries deserve the same care as the bistro's specials.
No. Partnership plans have no lock-in contract, so you can add hours before your slow season and ease off when the calendar fills. Your account manager runs the plan, with a monthly catch-up on the phone, over video or at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
