Regional economy
Theme park marketing, museum and tour marketing for attractions that need visitors to find them on the day and book ahead in the holidays.
Partnership plans from $4,500 + GST a month
Attraction marketing
Rock Solid Marketing helps with attraction marketing across regional Australia, from theme park marketing to a heritage museum, a ghost tour or an outback experience. Families decide what to do on a rainy Tuesday in the school holidays, search things to do nearby, and pick whatever shows clear hours, prices and photos.
We make sure your attraction is the easy choice on the day and the planned stop on the road trip. Our tourism work for Tristate Tours and Overland Adventures shows how we help visitors plan around an experience.
Partnership plans start from $4,500 + GST a month. If an up-to-date Google profile and listings will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We keep your Google Business Profile, website and tourism listings current with hours, prices, accessibility and photos.
We market to groups, schools, seniors and off-peak travellers with their own offers, so the quiet months have visitors too.
We build partnerships with local stays and visitor centres, with brochures, packages and referral links they can share.
Services
How we help
Some visitors decide in the morning; others plan for weeks. We market to both.
A complete Google Business Profile with hours, prices, accessibility, parking and current photos, so people searching for things to do pick you.
Itinerary content and partnerships with accommodation and visitor centres put your attraction on the route before people arrive.
School holiday programs, special events and seasonal openings promoted ahead of time, with booking links where you take them.
Group, school and seniors packages with their own information and booking forms, to fill quieter weekdays.
Short videos, behind-the-scenes stories and visitor moments shared with permission, which travel further than polished ads.
Meta and Google ads aimed at the towns and cities your visitors come from, timed to when they plan holidays.
Who it’s for
Digital marketing for tourist attractions
We start with your visitor numbers by month, where visitors come from and how they hear about you. Then we write a marketing strategy for your attraction: the holiday campaigns, the off-peak groups, the partnerships and the listings to fix first.
Each month your account manager meets you to review visits, bookings and enquiries and plan the next holiday period. Our PR team can pitch new exhibits, events and milestones to travel and regional media.
The easy choice on the day, the planned stop on the trip.
Work in this industry
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
In every plan
Ad spend, printing and listing fees are paid on top of the plan fee. New websites start from $5,000 + GST.
Plans
Every plan includes strategy, design, social media, ads management, PR and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur attraction marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Social ads Lite starts at $2,000 + GST a month plus 10% of ad spend, and ad spend is paid to the platforms.
Be easy to choose on the day and worth planning around. Keep hours, prices and photos current everywhere visitors look, give school holidays and events their own campaigns, fill quiet weekdays with groups and schools, and partner with nearby accommodation. Measure visits by month to see what works.
The same principles scale down. Theme park marketing relies on clear prices, seasonal campaigns, shareable moments and partnerships, and those work just as well for a small museum or tour. The difference is budget: small attractions get more from Google, partnerships and social content than from big ad campaigns.
Lean into the story: the history, the setting and the experience, shown in short videos and photos that build intrigue. Haunted attraction marketing peaks around events and school holidays, so plan campaigns early, sell tickets online and give group bookings their own offer.
Visitors deciding on the day often search on a phone for things to do nearby. A complete Google Business Profile, current photos and reviews, plus a mobile-friendly website with hours and prices, help decide whether they choose you or the next result.
No, our partnership plans have no lock-in contracts. Your listings, social accounts, photos and website belong to your attraction.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
