Regional economy
Accommodation marketing for caravan parks, cabins, motels and farm stays: a campaign for every reason people come to your town.
Partnership plans from $4,500 + GST a month
Accommodation marketing
Rock Solid Marketing provides accommodation marketing for caravan parks, cabins, motels and farm stays across regional Australia, from our Mildura office. Your guests don’t come for the room. They come for the field days, the football carnival, the drive along the river, the harvest work or the school holidays, and your marketing talks about the room.
We plan a campaign for each reason people visit your area, package your stay with local experiences, and keep in touch with past guests so they book again. Our work for Warrawong on the Darling and Out of the Ordinary Outback shows the approach.
Partnership plans start from $4,500 + GST a month. If a refreshed Google Business Profile will fill more nights, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build campaigns for the smaller reasons people visit, such as drives, school holidays and work stays, so the quiet weeks have a reason too.
We give past guests a reason to book direct next time, with emails, offers and a booking button that’s easy to find.
We update your Google Business Profile, booking site listings and website together, with current photos of every room, cabin or site.
Services
How we market stays
Each reason to visit gets its own message, timing and audience, so your marketing works all year, not just in peak season.
Local events, school holidays, field days and the seasons that bring workers to town are mapped a year ahead, each with its own campaign.
A stay plus a tour, a winery visit or a river cruise gives travellers a reason to choose you, and gives partners a reason to share you.
A complete Google Business Profile with current photos and facilities, so travellers searching for somewhere to stay tonight can find and call you.
A thank-you after the stay, a reminder before next year’s event and early access to specials, sent with consent under the Spam Act 2003.
Sunsets, the pool, the cabins and the local sights, posted for the people planning their next trip.
A page for each way to stay and a Book Now button on every page, linked to your booking system.
Who it’s for
Marketing plans
We start with your occupancy by month and where your guests come from. That shows the busy weeks, the quiet ones and the reasons behind both. Then we build a plan for the year: which events and seasons to target, which partners to package with, and how to reach past guests.
Each month your account manager meets you, by phone or at our Mildura office, to review bookings and adjust the next campaign. Your listings, social posts, emails and website all carry the same offers.
Give travellers a reason to stay, then a reason to come back.
Work in this industry
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
In every plan
Ad spend is paid to the platforms on top of the plan fee. New websites start from $5,000 + GST, and Google Business Profile set-up is $500 + GST.
Plans
Every plan includes strategy, social media, ads management, email, press releases and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur accommodation marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Smaller parks often start with social media management from $1,500 + GST a month or a Google Business Profile set-up at $500 + GST.
Market the reasons people come, not just the rooms. List every event, season and type of traveller that brings people to your area, then plan a campaign for each, package your stay with local experiences and keep your Google profile and listings current. Marketing accommodation this way fills more than the peak weeks.
Make booking direct easy and worth it. Put a clear Book Now button on every page of your website, give past guests a reason to return directly, such as early access to event dates, and keep your own listings as current as the booking sites. Many guests check your website before they book anywhere.
Yes. Accommodation marketing in Australia’s outback depends on drive traffic, long distances and weather, so travellers plan around routes and road conditions. Our outback work, such as for Out of the Ordinary Outback in Broken Hill, focuses on the trip as a whole, not just the stay.
Usually both, in different amounts through the year. Social media keeps past guests and followers interested. Paid ads on Meta and Google reach people planning a trip to your area right now, especially before events and holidays. We shift the budget toward the season ahead.
Ask every guest, reply to every review politely, and fix what the reviews keep mentioning. The ACCC says businesses must not post fake reviews or only invite happy guests. Good replies to bad reviews often reassure future guests more than another five stars.
A year of events and seasons with a campaign for each, partnerships with local operators, a plan for return guests, current listings and photos, and a monthly budget for ads and content. It should also say how you’ll measure bookings, so you can see what each campaign brings in.
No, our partnership plans have no lock-in contracts. Your listings, social accounts, email list and website stay in your business’s name if you leave, along with everything we create for them.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
