Regional economy
Tour operator marketing that fills each departure: dates and seats shown clearly, emails that bring guests back and partners who sell for you.
Partnership plans from $4,500 + GST a month
Tour operators
Rock Solid Marketing provides tour operator marketing for small-group, day and multi-day tours across regional Australia, focused on filling each departure. Your next tour leaves in six weeks with half the seats empty, the enquiries from last month were never followed up, and the visitor centre still hands out last year’s brochure.
We make departure dates and seats easy to see, follow up every enquiry, bring past guests back and give partners the material to sell your tours. Our website and SEO work for Tristate Tours, which runs small-group and air tours from Broken Hill, shows the approach.
Partnership plans start from $4,500 + GST a month. If a guest email program will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
An enquiry follow-up email series with the itinerary, inclusions and next departures, so interest turns into bookings.
A past-guest email program with new departures, early-bird offers and referral rewards, sent with consent under the Spam Act 2003.
Up-to-date brochures, itinerary sheets and a partner page with dates, prices and commission details you set.
Services
How we help
Most of a tour’s marketing happens before the guest books and after they get home, so we plan both.
Each tour page shows dates, seats left, prices and inclusions clearly, with booking links that work on a phone.
Enquiry follow-ups, pre-trip information, post-trip thank-yous and new-departure alerts, planned as one email program.
Brochures, itinerary sheets and partner pages for travel agents, visitor centres and accommodation, kept current every season.
Trip photos, guest moments shared with permission and guide stories that show what the tour is really like.
Meta and Google ads aimed at the people most likely to book your style of tour, timed to their planning window.
A review request after each departure and polite replies to every review, with no gating, as the ACCC expects.
Who it’s for
Digital marketing for tour operators
We start with your departures: which ones are full, which aren’t, and how guests found you. Then we plan campaigns for the departures that need help, set up the email program and refresh partner materials.
Each month your account manager reviews bookings by departure with you and plans the next season’s promotions. Our PR team can also pitch new tours and milestones to travel media.
Every departure full, every guest back again.
Work in this industry
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
In every plan
Ad spend, printing and listing fees are paid on top of the plan fee. New websites start from $5,000 + GST.
Plans
Every plan includes strategy, email, social media, ads management, PR and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur tour operator marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Social ads Lite starts at $2,000 + GST a month plus 10% of ad spend, and ad spend is paid to the platforms.
Follow up every enquiry with the itinerary and next dates, send pre-trip information that builds excitement, thank guests after the trip and ask for a review, then tell past guests about new departures first. Every subscriber must have agreed to hear from you, and every email needs an unsubscribe link.
Show departures clearly, make booking easy, follow up enquiries, look after past guests and keep partners supplied with current material. Marketing a tour operator well also means showing what the trip feels like through photos and stories, not just listing the itinerary.
They do different jobs. Brochures still matter at visitor centres and with agents, while digital marketing reaches people planning from home. We keep both in step, so the dates and prices on the brochure match the website and the ads.
Yes. Our work for Tristate Tours, which runs small-group tours and Lake Eyre air tours from Broken Hill, covered the website and SEO, and we’ve also worked with Overland Adventures. We know how far ahead outback travellers plan.
No, our partnership plans have no lock-in contracts. Your website, email list, social accounts and designs belong to your business.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
