Web Design
Website redesign for established businesses whose site is slow, hard to edit or broken on phones, rebuilt without losing what Google already trusts.
Website redesign
Rock Solid Marketing provides website redesign for established businesses and organisations across Australia, run from our office in Mildura. Your current site has history: pages that rank, links from other sites and content people still find. You shouldn’t lose that to fix what’s wrong.
Most redesigns lose traffic for one reason. Old page addresses disappear and nobody tells Google where they went. Before we design anything, we list every page on your current site. You decide with us what stays, merges or goes, and each old address gets mapped to its new one.
Redesigns are priced like our website packages, starting from $5,000 + GST for up to 5 pages. If a refresh of a few pages will fix the problem, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we fix
A redesign is the right call when the problems are structural: the site’s age, its platform or its layout, not just a few outdated words.
Menus that won’t open, text you have to pinch to read, buttons too small to tap. We rebuild the layout responsive from the start, then test it on phones before desktops.
If every change means emailing a developer, the site goes stale. We move you onto a content management system your team can update, and train them at handover.
For ISJO we redesigned the site to give clear, detailed information on its projects, initiatives and reports, built to work on both mobile and desktop.
Heavy images, old plug-ins and bloated themes slow a site down. A rebuild is often the cleanest fix, because patching an old theme only goes so far.
For Overland Adventures, a refresh meant fresh content, clearer tour descriptions and easier navigation to encourage bookings, not a new site from scratch.
Lindsay Buckley plans the URL map and redirects before launch, so the pages Google already ranks have the best chance of keeping their place.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Five steps, with the old site staying live until the new one is tested and ready.
A free 30-minute call about what’s wrong with the current site, what still works and what the new one has to do.
We list every page, decide what stays, merges or goes, and map each old address to its new one.
We design the new site around your brand and content, and you give feedback in rounds before the build.
Saimul builds the new site on a staging copy while the old one stays live, then we test forms, redirects and phones.
We launch, confirm the redirects work and watch Search Console for errors during the follow-up support period.
Protecting your SEO
Google Search Central’s guide to site moves recommends a 301 redirect from each old URL to its new one. That’s the backbone of our launch plan. We crawl your current site. Addresses that already work stay, and the ones that must change get redirected.
We also carry over page titles, descriptions and your analytics tracking, then watch Search Console after launch for pages Google can’t find. Ask any website redesign agency for its redirect plan before you sign. Most of our redesign work is this unglamorous checking, and it’s the part that protects your rankings.
New look, same address book for Google.
On every redesign
Content beyond the package’s page count, new copywriting and integrations are quoted, or charged at $175 + GST an hour. Google Analytics, Search Console and Tag Manager set-up is $800 + GST if your tracking needs rebuilding.
Pricing
Each package below covers a redesign, with the audit and redirects built in. Care plans keep your new site updated.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowE-commerce
From
$6,000+ GST
A customised e-commerce website, designed to attract, with an online store, shopping cart and online payment gateway integration.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWebsite maintenance
From
$275+ GST a month
We’ll keep your plugins and certificates up to date, monitor your website activity, fix any bugs or breaks that may arise, and keep your website backed up and secure.
Basic care for 3 to 5 page sites. Larger sites: Essentials $395 + GST a month; e-commerce and complex sites: Premium $549 + GST a month (minimum 6 months).
Enquire NowWeb hosting
From
$400+ GST a year
Flexible Australian hosting for businesses just starting out, growing fast, or running a high traffic e-commerce site. cPanel or VPS, with unlimited support.
Enquire NowOur work
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
Earlier this year, we posted about what great success our client ACR Roofing has had with our SEO services in Melbourne. We were able to more than quadruple their keyword visibility on Google within the first three months of working with them. Then, in February and March of this year they went through a website redesign.
In the last post, we talked about how SEO is affected when you change domains for your website. Now, let’s discuss what happens to SEO with a website redesign. First, let’s assume that you aren’t changing domains or altering your URL structure. If you are, then you run the risk of broken links, 404 errors,
So let’s say you’re rebranding and need to move your website over to a new domain. It’s scary enough making the switch and hoping that you don’t break your site… but what about everything that comes after your site has successfully been moved over to a new web address? I’m talking about the SEO implications of
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur redesigns start from $5,000 + GST for up to 5 pages on Essentials. Standard covers 10 to 25 pages for $6,500 + GST, and Advanced covers 25 to 50 pages for $12,000 + GST. Each includes the audit, URL map and redirects, and can be paid in 6 monthly instalments.
Less than a full rebuild. If your platform is sound and only a few pages need work, use upfront hours. They’re $175 + GST an hour, bought in blocks of 3 or 5. You get a log of the time spent, and we tell you upfront if the job needs more.
Most small business sites take 4 to 8 weeks. A redesign adds the audit and URL map at the start. Sites with hundreds of pages or a store take longer. Your old site stays live the whole time, so customers don’t see a half-built page.
You probably do if your site breaks on phones, your team can’t edit it, or it no longer describes what you sell. You probably don’t if the problem is a few outdated pages or a slow image or two. Website revamp services that skip that question tend to sell rebuilds nobody needed.
A website redesign replaces how a site looks and is organised, and often the platform underneath it. It differs from a refresh, which updates content on the same design, and from a website rebuild, which replaces the code and platform and sometimes keeps the look. A web redesign often mixes all three.
Yes, it can, in either direction. Rankings drop when old URLs vanish without redirects, or when pages Google valued are cut. Done carefully, with a URL map, 301 redirects and your titles carried over, a redesign often helps. A faster, easier site tends to do better than the one it replaced.
When the business or the technology has changed, not on a fixed calendar. Good triggers are a new service line, a rebrand, a platform that no longer gets updates, or a site that fails on phones. Between redesigns, a care plan from $275 + GST a month keeps it current.
Yes, wherever they still work. A careful website redesign service agency keeps them by default. Addresses that rank stay, and the rest redirect to their closest new page. Content worth keeping is moved across and edited where it’s out of date. You approve the list of what stays, merges and goes before we start the build.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
