Trades and industry
Roofing marketing for Australian roofers who want the replacement and restoration jobs, and to be the first call when a storm hits.
Partnership plans from $4,500 + GST a month
Roofers
Rock Solid Marketing runs digital marketing for roofers and roofing companies across Australia, from our office in Mildura. We work with trade businesses, and roofing has two very different buyers: the homeowner with a leak tonight and the one planning a full replacement.
After a storm, the phone rings hot and the first trusted name gets the job. A re-roof is different: a big spend, several quotes and weeks of thinking. Marketing for roofers has to handle both, so you're easy to call in an emergency and easy to trust for the big job.
Our marketing partnership plans start from $4,500 + GST a month, beginning with a free 30-minute discovery call. If a tidy Google listing and some good roof photos would do more, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We keep your Google Business Profile current with hours, service area and recent job photos, and have emergency ads ready to switch on when storms hit.
We show your work with close-up photos and, where you supply them, drone shots, so people understand what they're paying for.
We follow up every quote with emails and plain guides on materials and warranties, so you stay in the running.
We put your licence, local address and real reviews up front, so people can tell you apart from out-of-town operators.
Services
What we do for roofers
Roofing company marketing has to work at two speeds: fast for emergencies, patient for replacements, with the same trusted name on both.
Hours, emergency number, service area and recent roof photos kept current on your Google Business Profile. A profile set-up on its own is $500 + GST.
Before-and-after photos of each job with the suburb, the material and the problem fixed. Drone shots, where you supply them, show what homeowners can't see from the ground.
Separate pages for repairs, restoration, re-roofing, gutters and commercial work, so a search for a specific job lands on the right page and the right quote form.
Every replacement quote gets a short email series with plain guides on materials, colours and warranties, plus reminders for your team to call.
Search ads ready to run when storms hit your area, plus steady campaigns for replacements. Our estimate for ads-only management is about $2,000 + GST a month plus 10% of ad spend.
Each month you see calls, quote requests and won jobs by job type and suburb, with what each channel cost, reviewed at a monthly meeting.
Who it’s for
How it starts
We start with your job mix: how much is emergency repair, how much is planned replacement, what each is worth and how quickly quotes turn into work. Then we check how you appear when someone searches for a roofer in your area after a storm.
You get a plan with two tracks: an emergency track ready to switch on, and a steady track for the big jobs. You approve the offers, photos and ad budgets before anything runs.
Be the first call and the safe choice.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSW
Ami HeathMarketing LeadWollongong NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is billed by Google and Meta on top of your plan. Drone photography is supplied by you or priced to the job.
Partnership plans
Choose the hours that fit your crew. Each plan covers your listing, search, ads, quote follow-up and reporting, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsDigital marketing for roofers through a partnership plan costs $4,500 + GST a month to start, for 28 hours of work. Ad spend is extra. If you only want ads, our estimate is about $2,000 + GST a month plus 10% of ad spend for one campaign. SEO on its own starts from $1,000 + GST a month.
Get the basics right first: a complete Google Business Profile, real roof photos, reviews and a page for each job you do. Then add search ads for emergencies and replacements, and follow up every quote. Most roofers win more from fixing follow-up than from buying more leads.
Shift the mix toward the jobs that pay. Repairs bring people in; replacements and restorations grow the business. Use every repair visit to offer a roof inspection, keep in touch with past customers, and build pages and ads around the bigger work you want more of.
Search ads catch people actively looking, so start there, aimed at the suburbs you'll travel to and the hours you can answer. Add Facebook and Instagram ads with before-and-after photos for replacements. Your licence number goes in the ads where your state requires it, and every ad points to one clear next step: call or request a quote.
Be visible where locals look and talk. Keep your Google listing current, ask every happy customer for a review, put your branding on vehicles and site signs, and post finished jobs with the suburb. Sponsoring a local club or event also builds the name people remember after a storm.
Raise the value of each job instead of the number. Market restorations, gutter guard and replacements to past repair customers, follow up quotes properly and stop taking work outside your best suburbs. Better jobs with the same crew is often the faster path to growth.
In some states, yes. Rules differ, and some require a builder's or contractor's licence number in advertising for roofing work. Where that applies, we include it in ads and on your website. You supply the number and confirm the rules for your state, as you stay responsible for compliance.
No. Partnership plans have no lock-in contract, so you can lift your hours in storm season and ease off when the crew is booked out. A dedicated account manager runs your plan, and you meet monthly by phone, video or at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
