Web Design
Ecommerce website design for Australian businesses that want an online store customers can browse, trust and pay on, built so you can run it yourself.
Online stores
Rock Solid Marketing provides ecommerce website design and development for Australian retailers, wineries and trade suppliers, run from our office in Mildura. You get an online store with product pages, a shopping cart and a payment gateway, on a platform you can manage yourself.
Most stores don’t fail on looks. They fail at the small things: a size chart that’s hard to find, a checkout that asks for too much, shipping costs that appear at the last step. We test those parts hardest, with test orders, before your first customer arrives.
Our E-commerce package starts from $6,000 + GST, or 6 monthly payments of $1,000 + GST. If a simple catalogue with an enquiry button will sell your range better than a full checkout, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we build
Design brings people in. The catalogue, the checkout and the back end decide whether they buy, and whether you keep up with orders.
Cart, payment gateway, shipping and tax settings are set up together. We check them with test orders, so customers see the full price before the last step.
For Aline Trading we built a product catalogue customers can filter by category, price and specification. Large ranges need that kind of structure more than they need decoration.
Add products, change prices and run a sale without calling a developer. We load your starting range and train your team on products, orders and content.
Capogreco Winery Estate’s site leads with six generations of family winemaking, with the wine shop right there when people are ready to buy. People buy from a business they understand.
Clear product names, category pages and descriptions written for the searches your buyers make. Ecommerce web design that ignores search ends up paying for every visitor through ads.
Most browsing happens on phones, so filters, images, the cart and the payment step are tested on small screens first, then on tablets and desktops.
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Five steps, with the products and the checkout checked by you before anything goes live.
A free 30-minute call about your range, your customers, how you ship and how you want to be paid, then a written scope and price.
We recommend Shopify or WooCommerce and map your categories, filters and product page layout before any design starts.
We design the home, category, product and cart pages around your brand, and you give feedback in rounds.
Saimul builds the store, loads your starting range and runs test orders through the payment gateway and shipping rules.
We launch, train your team on products and orders, and stay on hand for follow-up support while the first real orders come in.
Choosing a platform
Shopify is a hosted platform with a monthly subscription: you don’t manage hosting or updates, and its app store covers most add-ons. WooCommerce is a free plug-in for WordPress: you pay for hosting and any paid extensions, but you control everything and can grow a content-heavy site around the store.
We recommend one after the discovery call, based on your range, how you take payments and who will run the store day to day. Neither suits every business. Some ecommerce website developers only build on one, so their advice follows their skills. Our ecommerce website development services cover both.
The right platform is the one your team will actually use.
In the E-commerce package
Extra product loading, copywriting and integrations with stock, accounting or email marketing systems are quoted, or charged at $175 + GST an hour. Platform subscriptions, apps and payment fees are paid to those providers.
Website packages
The E-commerce package covers the store, cart and payments; the other packages and care plans show what a larger site or ongoing help costs.
E-commerce
From
$6,000+ GST
A customised e-commerce website, designed to attract, with an online store, shopping cart and online payment gateway integration.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWebsite maintenance
From
$275+ GST a month
We’ll keep your plugins and certificates up to date, monitor your website activity, fix any bugs or breaks that may arise, and keep your website backed up and secure.
Basic care for 3 to 5 page sites. Larger sites: Essentials $395 + GST a month; e-commerce and complex sites: Premium $549 + GST a month (minimum 6 months).
Enquire NowWeb hosting
From
$400+ GST a year
Flexible Australian hosting for businesses just starting out, growing fast, or running a high traffic e-commerce site. cPanel or VPS, with unlimited support.
Enquire NowOur work
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
About the Client: Exposed Signage and Apparel are a format digital printing and garment printing company. Scope of Work: Ecommerce shopify site integration Type of plan/ partnership : Bespoke and Partnership Objective: Our client wanted to add an online store to their existing website, whilst improving the sites performance. It was important to our client
A landing page that converts visitors to leads or customers is the goal of every website. If your website is not reeling in as many customers or sales as you would like, many conversion optimization strategies can be utilised in your design. In this article we’re going to discuss 5 factors that you can use
Ever click onto a website and have to wait for images and graphics to load on it? I don’t know about you, but we here at Rock Solid Marketing don’t like it, and more importantly Google doesn’t like it. In fact, Google takes page loading speed into account when determining search rankings Simply put, website
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur E-commerce package starts from $6,000 + GST, or 6 monthly payments of $1,000 + GST. That covers the ecommerce website design, online store, shopping cart and payment gateway. Large ranges, custom filters and links to stock or accounting systems add to it. You get a fixed quote after the discovery call.
Longer than a brochure site, mainly because of the products. Most small business websites take 4 to 8 weeks; a store also needs every product’s photos, descriptions, prices and shipping rules ready. We set the timeline in your scope once we know the size of your range.
It is when customers already want to buy without talking to you first. If most sales need a quote or a conversation, a catalogue with an enquiry button often works better. Good web design for an ecommerce website starts with that question. Aline Trading’s product catalogue site is a good example of that approach.
For most Australian small and medium stores, Shopify or WordPress with WooCommerce. Shopify suits owners who want hosting and updates handled for a monthly fee. WooCommerce suits businesses that want full control and a content-rich site around the store. For ecommerce website development in Australia, we also compare local payment and shipping options.
In 5 steps: scope the range and payments, choose the platform, design the key pages, build and load products, then test orders before launch. In ecommerce website design, skipping the test orders is the most common mistake we see. A broken shipping rule or payment setting costs sales on day one.
Ask each one to show a live store they built and explain what went wrong on it. Then compare written scopes: platform, products loaded, payment set-up, training and support after launch. A good ecommerce website development company will also tell you the ongoing platform and app costs, not just its own fee.
Yes. Exposed Signage and Apparel came to us after technical problems stalled their Shopify build. We reviewed it and recommended rebuilding the store from scratch, which was the faster and cheaper path to market. We review what you have first, and suggest a rebuild only when fixing would cost more.
You run the day-to-day orders and products, and we can handle the rest. Our Premium care plan is $549 + GST a month, with a 6-month minimum. It covers store and payment settings, updates, an SEO health check and a one-hour monthly call. It suits stores that can’t afford a broken checkout.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
