Web Design
Franchise website design that keeps head office in control of the brand while every franchisee gets a location page they can keep current.
Part of Franchise MarketingFranchise websites
Rock Solid Marketing does franchise website design for Australian franchise systems and multi-site brands. Head office needs one brand, one domain and control of the logins. Each franchisee needs a page that shows their location, their team and their local news, without being able to break the design.
We build both. The brand pages and templates stay with head office, and every location gets its own page with a store locator, booking or enquiry routing to the right franchisee, and editing rights that stop at the edges you set. This page is part of our franchise marketing work.
Franchise websites start from $6,500 + GST on our Standard package. Your first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We bring them onto one site with one design, so customers get the same experience in every town and head office owns the domain.
Franchisees get access to their own location page, news and photos within limits you set, so updates don't wait on head office.
Each location's forms and bookings route straight to that franchisee, with a copy to head office if you want one.
What we build
The structure keeps the brand consistent and the local pages useful, so the site works for customers, franchisees and head office.
Customers find their nearest location by town or postcode, with hours, phone and directions for each one, kept in step with each Google Business Profile.
Each franchisee gets a location page with real local detail: their team, services, photos and news. No copied pages with only the suburb swapped.
Head office edits everything; franchisees edit only their own page within set fields. We can set this up in WordPress or a custom CMS built around your content.
Forms and bookings route to the right franchisee automatically, with tracking so head office can see enquiries by location.
Approved layouts for offers, news and local events, so franchisees can add content that still looks like the brand.
We build to WCAG 2.2 AA, so every location's page works for customers using screen readers, keyboards or large text.
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Lindsay BuckleyDigital MastermindSydney NSW
Janine GowenlockRegional DirectorMildura VICHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
How it starts
Before any design, we agree the rules: what head office controls, what each franchisee can change, who owns the domain and accounts, and where enquiries go. Your franchise agreement and brand standards usually answer most of it.
Then we design the brand pages and one location template, test it with two or three franchisees, and roll it out to the network. Each location gets a short guide so updates stay on brand.
Agree the rules first, then design.
What's included
Standard suits networks needing 10 to 25 pages; Advanced suits 25 to 50 pages with CRM and email integration. Larger networks or custom permissions are quoted after the discovery call.
Pricing
Both packages include a responsive design, SSL, database and SEO plug-ins and support after launch. Advanced adds CRM and email integration.
Standard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWork in this industry
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Surely you’ve heard of WordPress before – but did you know that there are actually two different types of WordPress sites Depending on your needs and skill level, you could either sign up for a hosted wordpress.com account, or download WordPress from wordpress.org and host it on your own webspace. Confused yet? Worry not, we’re
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsFranchise websites start from $6,500 + GST on our Standard package, which suits 10 to 25 pages. Larger networks usually fit Advanced, from $12,000 + GST for 25 to 50 pages with CRM and email integration. If your network is small enough for a simpler site, we'll tell you before we quote.
Agree the rules first: who controls what, who owns the domain and where enquiries go. Then design the brand pages and one location template, test it with a few franchisees, and roll it out. Add a store locator, route enquiries by location and train everyone who'll edit it.
Usually not. Separate sites split your search strength, look inconsistent and are harder to keep secure. One site with a strong page for each location gives customers the same experience everywhere and lets head office manage the brand. Separate sites can make sense only for very different brands under one group.
It depends on how much control you need. WordPress works well for most networks with role-based editing. A custom CMS suits networks with strict permissions or many locations. When people compare franchise website development companies in Australia, the platform matters less than how roles and location pages are set up.
The franchise websites that work best give customers the nearest location fast, show real local detail on each page and keep the brand consistent. Behind the scenes, they route enquiries to the right franchisee and give head office reporting by location. They're also easy to grow: adding a new franchisee means filling in one template, not designing a new page.
Yes, within limits. Each franchisee can update their own location page, photos, team and news, while the design, brand pages and global offers stay locked to head office. That keeps local pages fresh without risking the brand. Changes can go live straight away or wait for head office approval, depending on how much control you want.
We don't claim a list of franchise clients. We've built websites for multi-site organisations, such as Out of the Ordinary Outback's group of properties, and custom builds with editing roles. We'll be upfront about that and design around your franchise agreement and brand standards. You'll see the location template working before it rolls out across the network.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
