Marketing Partnerships
Event marketing for festivals, markets, sporting days and business events: from the first poster to a crowd on the day.
Event marketing
Rock Solid Marketing does event marketing for festivals, markets, community sport and business events across regional Australia, from the first announcement to the day itself. You've booked the venue, the food trucks and the first-aid tent. Now you need people to turn up, and the date is closer than it looks.
We've done this for events in our own region. We built the identity, press release and social launch for Sunraysia's first Walking Hockey Festival, and ran reels and seasonal campaigns that lifted attendance at the Sunraysia Farmers Market. For the ARB Eldee Easter Festival's 10th anniversary, we designed the event posters and social content.
Event work is billed at $175 + GST an hour, with a fixed quote before we start. Your first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
An event has a hard deadline, so the work runs to a countdown: announce, build interest, push registrations, then remind people the week before.
A first-time event needs a name, a logo and a look before anything else. We designed the Walking Hockey Festival's identity so clubs and sponsors had something easy to share.
Event marketing materials still matter in country towns: posters in the bakery window, flyers at the club, signs at the gate. We design them to read from across the street.
We plan the posts from announcement to the morning of the event: reels, photo stories, sponsor thank-yous and a countdown, so the feed doesn't go quiet halfway.
Andrew Mevissen and our PR team write the story and send it to local media. New events, anniversaries and community causes give journalists a reason to cover you.
If people must register, buy tickets or enter teams, we keep the sign-up clear and send the emails that follow. That's what we did for the walking hockey teams.
A small boost budget aimed at the right towns often does more than a big one aimed at everyone. You pay Meta directly, and we report what each dollar reached.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Four steps, timed to your date.
A free 30-minute call about your event, the date, the crowd you need and what's already booked.
We map the weeks before the event, list the pieces you need and give you a fixed quote to approve.
We create the look, posters and social graphics, send the press release and launch the announcement.
Reminders and boosted posts build to the day, then a short wrap-up shows what worked for next year.
How it starts
Your event marketing strategy is built backwards from the day. We start with the date, the crowd you need and the people most likely to come, then plan what goes out in each week before it. Most events need a burst at the announcement, steady reminders in the middle and a final push in the last 10 days.
The event marketing strategies that suit a footy club and a wine festival differ, but both start with that countdown. We also check what else is on in your region that weekend, so you're not competing with the footy grand final for the same families.
Every week before the event has a job.
What you get
Choose the pieces you need. Most local event campaigns take 10 to 20 hours at $175 + GST an hour, so expect about $1,750 to $3,500 + GST (an estimate; you get a fixed quote first). A press release is from $1,000 + GST, and boost budgets are paid to Meta.
Pricing
Most event work is quoted at $175 + GST an hour. These packages suit the press and paid social side of a bigger event.
Press releases
From
$1,000+ GST
Includes the initial consultation, Q&A session, research and development of the media release, and distribution to journalists and publications around Australia.
More About PRLite
$2,000+ GST a month
Social media advertising for businesses spending $500 to $2,000 a month on ads.
Ad spend is paid to the platform on top of the management fee.
Enquire NowOur work
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Resources
About the Client: ARB Eldee Easter Festival Scope of Work: Marketing consultation, graphic design, event poster designs, social media content. Type of plan/ partnership : Sponsorship. Objective: Promote the 10th anniversary family 4WD easter event Outcome: The poster design is emotive and engaging, using visuals of children and families having fun with simple typography and
Project Description:Rock Solid Marketing provided ongoing marketing support to Overland Adventures, a dynamic company offering unique tour experiences such as the Mundi Mundi Bash Camping Experience and Local bespoke Tours. Our objective was to enhance their online presence, promote their distinctive tours, and attract adventure travellers looking for memorable outback experiences. Services Provid
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur event work is billed at $175 + GST an hour, with a fixed quote before we start. Most local campaigns take 10 to 20 hours for the design, posts and plan, so expect about $1,750 to $3,500 + GST. A press release is from $1,000 + GST, and boost budgets go to Meta. If a few well-timed Facebook posts will do the job, we'll tell you before we quote.
Event marketing is everything that gets the right people to your event: the name and look, posters, social posts, media coverage, ads and registration emails. It runs to a fixed date, which makes it different from ongoing marketing. Miss the window and there's no next month to catch up, so planning the weeks matters more than any single post.
You market an event by working back from the date. Settle the name, look and key details first, announce early, then post steadily and push hard in the last 10 days. The best way to market an event is to give people one clear reason to come, repeated everywhere, rather than a list of everything that's on.
Promote it in the places your crowd already looks: local Facebook groups, Instagram, community noticeboards, shop windows, the local paper and radio. Ask sponsors, stallholders and clubs to share your posts, because their followers trust them. Event promotion works best when every channel shows the same date, place and poster.
Give them a reason, make it easy, and remind them. The reason might be a first-time event, a famous guest or simply a good day out for the kids. Easy means clear times, parking and prices. Reminders matter because people mean to come and then forget; a post the day before often lifts turnout.
Increase publicity by giving local media a story, not just a date. A first-ever event, an anniversary, a local cause or a person with an unusual tale gets coverage more easily. Send a short press release 3 to 4 weeks out with photos and a contact who can talk. That's how the Walking Hockey Festival earned early media attention.
Keep giving people something new to share. Announce sponsors, stallholders or teams one by one, post behind-the-scenes photos as you set up, and tag every partner so their followers see it. After the event, a photo story and thank-you post set up next year's publicity before you've packed away the marquee.
Create a Facebook Event and add your sponsors or partner clubs as co-hosts, so it appears on their pages too. Post updates inside the event, because people who clicked Interested see them. A small boosted post aimed at nearby towns and the right age groups usually reaches more of the right people than sharing alone.
Use short reels and Stories more than single photos, and add Instagram's countdown sticker so followers get a reminder when it ends. Collab posts with sponsors or performers put your event in front of their followers too. Keep the date and place in every caption, because people screenshot posts and come back later.
Yes. It means one person keeps the countdown on track, chases approvals and makes sure posters, posts, emails and media all land on time. Your account manager does that alongside the design and PR team, as part of our event marketing services. For organisations with several events a year, a partnership plan can cover them all.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
