Marketing Partnerships
A product launch strategy for Australian businesses: one calendar for the press, video, ads and email, so launch week lands together.
Product launch
Rock Solid Marketing builds the product launch strategy and runs the marketing for Australian businesses bringing a new product or service to market. The product is nearly ready, the date is set, and the press release, the ads, the email and the social posts are still separate ideas on separate to-do lists.
We put everything on one launch calendar in three stages: before launch, launch week and after. Each piece tells the same story, so a customer who reads about you in the paper recognises your ad and finds the same offer on your website.
Partnership plans start from $4,500 + GST a month, with press releases from $1,000 + GST. If a single press release and an email to your customers will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How a launch runs
A launch is a short burst of attention, so everything that can be prepared is prepared before the date.
A small focus group with likely buyers tests the name, the offer and the price while there’s still time to change them.
We write the core message, the headline offer and the proof points first, then adapt them for the press, ads, email and social without changing the meaning.
Our PR team writes and distributes the release to journalists and publications, and follows up with local media where the story fits.
A short 2D animated video, made with the animators we work with, explains the product in seconds. It works on social, in ads and on the launch page.
Meta and Google ads switch on as the news breaks, aimed at the people most likely to buy, and point to a launch page with one clear action.
The people who already buy from you are your easiest first sales. An email and a social post give them early access or first notice.
Who it’s for
Your specialists
Ami HeathMarketing LeadWollongong NSW
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Five steps turn your product launching plan into launch week, from the first call to the post-launch review.
A free 30-minute call about your product, your buyers and your launch date, so we can see what is realistic.
We set the message, choose the channels and lay out the calendar for before launch, launch week and after.
We write the release, make the video and ads, update the launch page and draft the emails, all for your approval.
Everything goes out in order: customers first, then the press, then paid ads as the news spreads.
We report what each channel brought in and agree what to keep running after launch.
Product launch plan
Your launch plan is a calendar with three stages. Before launch, we check the market, settle the message, and make the assets: the release, the video, the ads, the launch page and the emails. Launch week puts them out together, in the order that builds the most attention.
After launch, we review what each channel brought in and keep the ones that work. When we launched a personal injury brand for Maloney Anderson Lawyers, that meant a TV commercial, print, paid Meta ads and a press release, run over 6 months.
Prepared before the date, together on the day.
In every plan
Launch videos (2D animation from $2,500 + GST, TV commercials from $11,500 + GST), focus groups, new landing pages and ad spend are priced on top. Advanced plans include a one-off 15-second online video or ebook.
Plans
Every plan includes strategy, design, digital channels, press releases and a dedicated account manager. Videos and ad spend are priced separately.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur launch work runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. A single press release starts from $1,000 + GST, a 2D animated launch video from $2,500 + GST, and ad spend is paid to the platforms on top.
Check the market with likely buyers, settle one clear message and offer, and prepare every asset before the date. Then launch to your existing customers first, release the news to the media and switch on ads as attention builds. After launch, keep the channels that bring in sales.
It depends on how ready the product, the assets and the market check are, so we agree dates on a launch calendar after the discovery call. Some pieces have set timeframes: a 2D animated video takes 2 to 3 weeks. Our personal injury brand launch for Maloney Anderson ran over 6 months.
Know who will buy it and why, price it against what they use now, and decide where they will buy it. Then plan the launch around those buyers: the channels they use, the message that matters to them and a simple way to buy or enquire. A new product launch strategy ties those decisions together.
Give people a reason to watch the date: a sneak peek for existing customers, a waitlist or early-access offer, a story the local media will want, and short videos on social media. Keep every teaser consistent with the final offer, so the hype turns into sales rather than disappointment.
Use the channels your buyers already trust, all at once and with one message: email to existing customers, a press release, social posts and a short video, then paid ads aimed at likely buyers. Point everything to one launch page with a single clear action, and track where each sale comes from.
Build a launch page or product page that loads fast and makes buying easy, then drive people to it with email, social media and paid ads. A digital product launch strategy also plans the follow-up: reminder emails, retargeting ads and reviews from the first buyers.
No, our partnership plans have no lock-in contracts, so you can run a launch and step back afterwards. Press releases and videos are quoted as separate jobs. The ad accounts, content and launch page we create stay with your business.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
