Marketing Partnerships
An integrated marketing agency for Australian businesses: one campaign idea carried across TV, print, press, social ads and search.
Integrated marketing
Rock Solid Marketing is an integrated marketing agency for Australian businesses: we plan one campaign idea and carry it across TV, print, the press, paid social, search and your website at the same time. Many campaigns run as separate jobs. The radio ad says one thing, the Facebook ads another, and the website hasn’t heard about either.
When every channel tells the same story, each one makes the others more believable. Someone who sees your TV commercial recognises your Facebook ad, then finds the same offer when they search for you.
Partnership plans start from $4,500 + GST a month, with TV and print priced to the guide. If one channel done well will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How it works
Integration starts with one idea, then each channel does the job it does best, in the same voice and at the same time.
We start with a single message your customers can repeat, often built around a real person in your business, then test that it works in a 30-second ad and a single headline.
We script and produce TV commercials with the production companies we work with, and handle the review and classification needed before an ad can go to air.
Brochures, flyers and signage designed in the same look and words as your ads, so someone holding the brochure recognises the commercial they saw.
Our PR team writes the press release and works with local media, so your campaign earns news coverage as well as paid space.
Meta and Google ads carry the same message to the people most likely to act, and bring them to a page that matches the offer.
Every channel sits on one campaign calendar, so the TV launch, the press story and the ads land in the same week instead of drifting apart.
Who it’s for
Your specialists
Ami HeathMarketing LeadWollongong NSW
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Five steps from the first call to a campaign that runs as one.
A free 30-minute call about your goal, your customers and the channels you use now, so we can see whether a joined-up campaign fits.
We develop the campaign idea and core message, and test it in a headline, a 30-second script and a social ad.
We choose the channels that suit your audience and budget, and set them on one campaign calendar for your approval.
Our team writes, designs and produces each piece, then launches them together so every channel lands in the same week.
Each month we report results across channels, meet to discuss them and move effort toward what is working.
Example: a brand launch
For Maloney Anderson Lawyers in Mildura, we ran a 6-month campaign to make lawyer Nina Smart the local name for personal injury law across Sunraysia. It combined a TV commercial we scripted and produced, brochures for partner networks, paid Meta lead ads, a press release and local media relations.
The same message ran on TV, in print, in the press and in paid social ads, so each channel backed up the others. The firm’s project record shows the commercial aired across regional platforms, the paid ads brought in local enquiries and the brand stayed consistent across every channel.
A real person, one message, every channel.
In every plan
TV commercials (from $11,500 + GST), print runs and ad spend are paid on top of the plan fee. Ad spend is paid to each platform.
Plans
Every plan includes strategy, design, digital channels, press releases and a dedicated account manager. TV, print and ad spend are priced separately.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur integrated campaigns run through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. TV commercials start from $11,500 + GST, press releases from $1,000 + GST, and print and ad spend are paid on top.
Integrated marketing means planning every channel around one idea so they work together, rather than running each as a separate job. Your TV ad, social posts, press coverage, brochures and website share the same message, look and timing. The result is a brand people recognise wherever they meet it.
Integrated marketing communications (IMC) is the formal name for coordinating advertising, PR, direct marketing, digital and sales messages so they speak with one voice. In practice, integrated marketing and communications means your marketing team and your PR team plan together, from one brief and one calendar.
Start with one goal and one message your customers can remember. Choose the channels your audience actually uses, adapt the message to each format without changing its meaning, and schedule everything on one calendar so the pieces land together. Then track results across all channels, not one at a time.
Choose one that asks about your goals and customers before talking about channels, shows real work for businesses like yours and explains its prices in writing. Check who will do the work day to day and whether you own the accounts. Be wary of anyone selling integrated marketing solutions with guaranteed results.
Ask who manages your account, which channels they run in-house and which they outsource, how they report results, whose name the ad accounts are in and what the contract term is. For integrated work, also ask how they keep TV, print and digital consistent, and for an example.
No. A regional business can run an integrated marketing plan on a modest budget, such as local press, a brochure, paid social and an updated website carrying the same offer. The principle is consistency, not size. We’ll suggest the smallest mix that still works together.
No, our partnership plans have no lock-in contracts. TV commercials and print are quoted as separate jobs, and the ad accounts we run sit in your business’s name. You stay because the campaign is working, and you keep everything we made for it.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
