Marketing Partnerships
Billboard advertising for Australian businesses: we choose the site, design an ad people read in seconds and book it with the media owner.
Billboards and outdoor
Rock Solid Marketing plans, designs and books billboards and roadside signs for Australian businesses, from highway billboards to signs on the way into town.
A billboard gets a few seconds from someone doing 100 km/h. On a regional highway that can be every truck, tourist and local heading into town, but only if the sign says one thing clearly. Most billboards that fail try to say five things at once.
We pick the site with you, write and design the ad, book it with the media owner and check it went up. Our work is $175 + GST an hour, and the site, printing and installation are paid to the media owner. Every campaign starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
We plan outdoor advertising Australia-wide around one question: who passes this spot, and what should they do next?
We look at who drives past, which way they're heading and what they'll do next, then compare sites from different media owners before you commit.
One message, a big logo and a clear next step, designed to be read in seconds from a moving car. We check it at a distance before it goes to print.
For tourism and hospitality businesses: signs that tell travellers how far to go and where to turn, so the billboard becomes a visit the same day.
We book the site for the weeks that matter to you, such as harvest, school holidays or a long weekend, and meet the media owner's artwork deadlines.
We ask the media owner for photos of the installed sign and check the artwork matches, so you know the board you paid for is on the road.
A unique web address or offer on the sign, plus a before-and-after look at your website visits and searches for your name, reported each month.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
You approve the site, the design and the quote before anything is booked.
A 30-minute chat about your goal, your customers and the roads they use to reach you.
We compare sites from different media owners and agree one message the sign has to get across.
We design the billboard to the owner's specs, get your approval, book the site and send the files.
We check photos of the installed sign and track visits and searches through the campaign, reported monthly.
How we work
A billboard is a big commitment for a small business, so we start with the goal. Is it awareness, directions or a launch? That decides the site, the message and how long to book. Then we write the ad, design it to the media owner's specs and send it for your approval.
We don't own any signs, so our advice isn't tied to a site we need to fill. Sometimes a billboard isn't the right move, such as for a service people search for rather than drive past. Then we'll tell you before we quote and suggest Google Ads instead.
One clear message, in the right place, for the right weeks.
What's included
Our planning, design and booking is $175 + GST an hour. Estimate: a single billboard usually takes 4 to 8 hours, about $700 to $1,400 + GST. Site rental, printing and installation are quoted and billed by the media owner. Ongoing outdoor campaigns can sit inside a partnership plan.
Ongoing campaigns
For businesses running signs alongside search, social and print, partnership plans cover the planning, design and reporting each month. Media costs are paid on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
Seven tips for great branding: keep it simple, be unique, stand for something, interact with your audience, perfect the customer experience, connect emotionally, stay consistent.
In house marketing vs outsourcing: how costs, skills and control compare, when each one fits, and the steps to outsource your marketing well.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsA billboard's price depends on the site, its size, the traffic and how long you book it, and the media owner sets it. Outdoor advertising costs also include printing and installation, quoted by the media owner. Our planning, design and booking is $175 + GST an hour; as an estimate, one billboard takes 4 to 8 hours, about $700 to $1,400 + GST.
Billboard advertising is renting a large sign beside a road, rail line or building to show your ad to passing traffic. You pay the media owner for the site for a set period, usually weeks or months, and supply the artwork. It suits brand awareness and directions, such as telling travellers your business is at the next turn-off.
It's any paid ad people see outside the home, also called out-of-home advertising. That covers billboards, posters, bus shelters, signs on buses, screens in shopping centres and signs at airports and sports grounds. Billboards are the most familiar format, and an advertising billboard on a highway is often the biggest sign a regional business will ever have.
You book it with the media owner that controls the site, for a set period. Billboard advertising companies list their sites with locations and traffic details, and some offer short bookings for smaller budgets. Billboard hire also needs artwork to their specs and time for printing. We compare sites, make the booking and supply the files for you.
They can be, when the site, the message and the goal match. Billboards are good at keeping a name familiar and pointing people to a place, and weaker at selling something complicated. They work well alongside search and social ads, so people who see the sign can find you later. If a billboard won't suit your goal, we'll say so up front.
Because people can't skip it or block it. A well-placed billboard is seen again and again by the same drivers on the same roads, which builds familiarity over weeks. It also sits at a fixed place, so it's useful for directions: a winery, a caravan park or a roadhouse can turn passing traffic into a visit that day.
Often more than in a city. Regional roads have fewer signs competing for attention, and highways carry travellers looking for food, fuel, a bed or something to do. One well-placed sign on the way into town can do steady work for a tourism or hospitality business. A service people search for may get more from Google Ads.
Give the billboard its own response path, then watch it. Put a short web address or offer code on the sign only. Ask new customers how they heard of you, and compare website visits and searches for your name during the campaign. Media owners can also share traffic estimates for the site. Those numbers go in your monthly report.
No. We're an agency, not a media owner, so we have no sites of our own to sell. That lets us compare sites from different owners and recommend the one that suits your customers. You pay the media owner for the site, and us for the planning, design and booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
