Marketing Partnerships
Digital billboard advertising for Australian businesses: we book screen time, design ads to each screen's specs and change them as your offers change.
Digital screens
Rock Solid Marketing plans, designs and books screen advertising for businesses across Australia.
A digital screen by the road shows several advertisers in rotation, each for a few seconds. That means you can book a shorter run, show different ads at different times of day and swap your message when an offer ends. It also means your ad shares the screen, so it has to land fast.
We find screens your customers pass, design the files to each screen's specs and book the slots with the media owner. Our work is $175 + GST an hour, and screen time is paid to the media owner. Every campaign starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
We plan outdoor digital billboard advertising around the screens your customers pass and the hours they pass them.
We look at where screens sit, who passes them and when, then compare networks before recommending the few that suit your customers and budget.
Different ads for different hours: a breakfast offer in the morning, a dinner special in the evening. Digital screens let you match the message to the moment.
Screens come in different sizes and shapes. We design every version so the logo, words and offer read clearly on each one, with nothing stretched or cropped.
Book a weekend sale, the fortnight before an event or a month around a launch. Shorter runs also let you test a screen before a longer booking.
Where a network allows movement, a short animated version catches the eye. Roadside screens often limit motion for driver safety, so we check the rules first.
We ask the media owner for play reports and photos, and track website visits and searches for your name during the run.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
You approve the screens, the schedule and the designs before anything is booked.
A 30-minute chat about your offer, your customers and the places and times they'd see a screen.
We compare networks, pick the screens and set the days and hours your ad should play.
We design each version to the screen's specs, get your approval, book the slots and send the files.
We check play reports and photos, track visits and searches, and swap ads when your offer changes.
Why digital
A printed billboard is a long commitment: weeks or months, one message, plus printing and installation. Screens drop the printing and let you book a shorter run, so a seasonal offer, an event or a store opening can have its own campaign.
The trade-off is sharing. Your ad appears for a few seconds in a loop with other advertisers, so it has to be simpler than a printed board. If one fixed site on a highway suits you better, we'll tell you before we quote and plan a printed billboard instead.
Short message, right screen, right hour.
What's included
Our work is $175 + GST an hour. Estimate: a campaign with 2 or 3 ad versions usually takes 3 to 6 hours, about $525 to $1,050 + GST. Screen time is quoted and billed by the media owner. We book digital billboards Australia-wide the same way, so one campaign can run in several towns.
Ongoing campaigns
For businesses running screens alongside search, social and print, partnership plans cover planning, design and reporting each month. Screen time is paid on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Resources
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
The local SEO strategies that bring people through your door: a complete Google Business Profile, steady reviews, consistent NAP details and local links.
Seven tips for great branding: keep it simple, be unique, stand for something, interact with your audience, perfect the customer experience, connect emotionally, stay consistent.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt depends on the screen, the number of plays and how long you book, and the media owner sets that price. Short bookings are common on digital screens, which helps smaller budgets. Our planning, design and booking is $175 + GST an hour. As an estimate, a campaign with 2 or 3 ad versions takes 3 to 6 hours, about $525 to $1,050 + GST.
As an estimate, one static ad in every size a screen network needs takes 2 to 3 hours, about $350 to $525 + GST. Extra versions for different times of day or offers add about an hour each. A short animated ad takes longer, so we quote it once we know the screen's specs and motion rules.
On a screen you pay for a share of its time, not the whole board. The price changes with the location, the traffic, the number of plays and the length of the booking, and media owners quote it. Whether your billboard, digital or printed, is the better buy depends on how long you need it. We compare both before you book.
Contact the media owner that runs the screen, or have an agency do it. You choose the screens, dates and number of plays, sign the booking and supply files to the owner's specs before a set deadline. Some networks now sell slots online. We handle the comparison, booking and files, and check the ads played.
Billboard advertising is renting space on a large roadside or public sign to show your ad. A traditional billboard shows one printed ad for weeks. A screen shows several advertisers in rotation. Both are bought from media owners, and both work well with a short message and a clear next step.
An electronic billboard is a large LED screen that plays a loop of ads, each shown for a few seconds. The media owner schedules the loop with software, so ads can change by hour or day of the week. Each advertiser buys a number of plays in that loop for a set period.
They can be, especially for keeping your name familiar to people who pass the same screens every week. Digital screens add flexibility: run a sale ad for one weekend, then switch back. They're weaker for offers that need explaining. If your budget would work harder on Meta or Google Ads, we'll tell you before we quote.
Because it reaches people at a place and time you choose, and nobody can scroll past it. On a digital screen you can match the message to the moment, such as a reminder the week before an event. In outdoor advertising, digital screens also let you test two messages and keep the one that brings more enquiries.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
