Letterbox drops that get read, not binned

It costs three things: design, printing and distribution. Our design and planning is $175 + GST an hour. As an estimate, a DL or A5 flyer and drop plan takes 3 to 6 hours, about $525 to $1,050 + GST. Printing and distribution are quoted by the printer and distributor, based on the quantity, paper and areas.

Direct mail marketing is sending printed promotions to people's letterboxes: flyers, postcards, catalogues or letters. It comes in two forms. Unaddressed mail, such as a letterbox drop, goes to every home in an area. Addressed mail goes to named people, such as your existing customers, and usually costs more per piece.

In a marketing plan, direct mail is the printed channel that reaches people at home, alongside your digital ads, email and social media. It's often used to introduce a new business to a neighbourhood or to announce an opening or a sale. It also brings past customers back with an offer they can hold in their hand.

It can, when the area, the offer and the timing match. Direct mail works well for local services people use often, such as food, trades, health and real estate, and for openings and seasonal offers. It works poorly with vague messages or the wrong areas. If your budget would do more online, we'll say so up front.

Often, because it reaches every household in the streets you choose, including people who rarely use social media. A pizza shop, a plumber or a new physio can put an offer on kitchen benches across nearby suburbs. How effective it is depends on the design and the follow-up, and a tracked offer code shows what you got back.

Yes. Letterboxes are less crowded than inboxes and social feeds, and a printed flyer stays in the house for days. What's changed is how it's used. It now works as part of a campaign, with a QR code leading to a page built for the flyer, not as a stand-alone shot in the dark.

You choose who should get it, design a piece with one clear offer, print it and deliver it by distributor or post. For a letter box drop, the distributor walks the streets you've chosen and delivers to each letterbox. People respond by calling, scanning a code or visiting, and you measure that against the number delivered.

No, and it shouldn't. Reputable letterbox distribution services skip letterboxes with a 'No junk mail' or 'No advertising material' sign, and those are the distributors we brief. It means fewer flyers delivered in some streets, but the ones that land go to people willing to read them.

Yes. We design and plan letterbox drops Australia-wide and brief distributors in each area, so a business with several locations can run one campaign across them. Coverage and delivery timing depend on the distributor in each area, so we confirm both before you approve the quote.