Marketing Partnerships
Native advertising for Australian businesses: sponsored articles and in-feed ads written by our team, clearly labelled and placed where your customers read.
Native ads
Rock Solid Marketing writes, places and manages native advertising for businesses across Australia.
People scroll past banner ads without seeing them. They do read headlines, though, and articles that answer a question they already have. Native ads sit in the feed of a news site or social app, styled like the content around them. So they get read, as long as what's behind the headline is worth the click.
We write the articles and headlines, set up the campaigns on each native advertising platform and report what they bring in. Our work is $175 + GST an hour, and ad spend is paid to the platform. Every campaign starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
A good native advertising strategy starts with the reader's question, then finds the sites and feeds where they're already reading.
Useful articles written by our team in your voice: a guide, a checklist or a story. They live on your site or a publisher's and give the ad somewhere worth landing.
Several headline and image pairs for each article, tested against each other so the budget moves to the versions people actually click.
Short videos that play in the feed and make sense with the sound off, cut from footage you already have or made for the campaign.
Best native ad platforms depend on who you want to reach, so we compare options such as Taboola, Outbrain and in-feed ads on Meta before choosing.
Every ad carries a 'sponsored' or 'ad' label, so readers know who's talking. It keeps you on the right side of the rules and of your customers.
Clicks are only the start. We track time on the article, enquiries and sales from native traffic, and report them each month.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
You approve the article, the headlines and the budget before anything runs.
A 30-minute chat about your goal, your customers and the questions they ask before they buy.
We choose the platforms, write the article and headlines, and set up tracking on your site.
Campaigns go live within the budget you approved, and we test headlines and images each week.
Each month you see clicks, reading time, enquiries and sales from native traffic, with what we'll change next.
How we work
Most native advertising solutions sell the placement and leave the content to you. We write it. That matters, because a native ad is only as good as the article behind it: a thin page with a sales pitch wastes every click you paid for.
Under the Australian Consumer Law and the AANA Code of Ethics, advertising must be clearly distinguishable as advertising. So every ad we run is labelled, and the article says who wrote it. If search ads or social ads would reach your customers for less, we'll tell you before we quote.
Worth reading first, then worth clicking.
What's included
Our writing, set-up and management is $175 + GST an hour. Estimate: one sponsored article with 6 headline and image variations usually takes 6 to 10 hours, about $1,050 to $1,750 + GST. Ad spend is paid to the platform, and ongoing campaigns can sit inside a partnership plan.
Ongoing campaigns
For businesses running native ads alongside search, social and email, partnership plans cover the writing, management and reporting each month. Ad spend is paid on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Content marketing means creating useful content, such as articles, videos and emails, that attracts customers and builds trust. Types, examples and how to start.
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
The equation for successful SEO content writing is a simple one: give your visitors concise, informative and useful content, and present it in a way that is easy to use.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsYou pay the platform for clicks or views, at a budget you set. On top of that is our time to write and manage the campaign, at $175 + GST an hour. As an estimate, one sponsored article with 6 headline and image variations takes 6 to 10 hours, about $1,050 to $1,750 + GST. Ongoing testing can sit inside a partnership plan.
They're paid ads that take the look and feel of the place they appear. On a news site they look like article links. In a social feed they look like posts. They're still ads, and they're labelled 'sponsored' or 'promoted', but they don't interrupt the page the way a banner does.
A native ad is one paid placement: a headline, an image, a short line of text and a 'sponsored' label. It leads to an article or landing page. The headline and image do the work in the feed, and the page behind them has to deliver what the headline promised, or the click is wasted.
Close, but not quite. Sponsored content is the article or video a brand pays to publish. The ads are the paid placements that send readers to it, or the in-feed units themselves. Most campaigns use both: a sponsored article on a site, promoted with native ads across many others.
Native display ads are the 'recommended for you' or 'around the web' links you see under articles on news sites. They're bought through native ad platforms that place them across many publishers at once. Unlike a banner, they look like the site's own story links, apart from the sponsored label.
In digital marketing, they're a way to get content in front of people who don't know you yet. They sit early in the buying journey: someone reads a helpful article, then your search ads, email or retargeting do the closing. Judged on instant sales alone, they often look weaker than they are.
They're the modern version of the advertorial. Newspapers and magazines have long run paid articles styled like editorial and marked 'advertising feature'. The online version does the same on news sites, apps and social feeds, with targeting and tracking print never had. The rule hasn't changed: readers must be able to tell it's an ad.
'Native' means the ad fits the platform it appears on, in format and tone, like a local who blends in. So a native ad on Instagram looks like a post, and one on a news site looks like a headline. It doesn't mean hidden: the ad still has to be clearly labelled as advertising.
Yes. The Australian Consumer Law prohibits misleading conduct, and the AANA Code of Ethics says advertising must be clearly distinguishable as such. In practice that means a visible 'sponsored', 'ad' or 'advertising feature' label on every placement. We label every native ad we run, and we won't run one that hides it.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
