Marketing Partnerships
Blog writing services for Australian businesses whose blog stopped at three posts: we plan the topics, interview you and write in your voice.
Blog writing
Rock Solid Marketing provides blog writing services for Australian businesses, from trades and retailers to health and community organisations. Your blog probably started well. Then the busy season hit, and the last post is from two winters ago. Customers notice, and so does Google.
We take the writing off your plate. We plan topics from the questions your customers actually ask, interview you or your staff for 15 minutes, and write a post that sounds like you. Our own blog has 248 articles, so we know what it takes to keep one going for years.
One-off posts are billed at $175 + GST an hour, and regular monthly posts sit inside partnership plans. Your first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What you get
Every post starts with your knowledge and ends with your approval. We handle everything in between.
We build your topic list from the questions customers ask you, plus what people search for in Google. Each post answers one question properly, so it's useful to read and easy to find.
Instead of asking you to write notes, we call you or your staff for 15 minutes and ask good questions. The specifics that make a post worth reading come from that conversation.
Andrew Mevissen, Emma Sutcliffe and our writers come from journalism and communications. They write plainly, in Australian English, and match the way you talk to customers.
Posts arrive with a headline, subheadings, a meta description, suggested images and links to your service pages. If we manage your website, we publish them for you.
A content calendar sets what's coming each month, timed to your seasons and launches. Posts keep arriving through your busy weeks, which is when blogs usually stop.
We look at which posts bring visitors and enquiries, then write more of what works. Lindsay Buckley, our SEO specialist, checks each post is set up to be found.
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Our blog writing service takes about 15 minutes of your time per post.
A free 30-minute call about your business, your customers and what your blog needs to do for you.
We write a 3-month plan of topics from customer questions and search data, and you approve the list.
A writer interviews you for about 15 minutes, then drafts the post in your voice for your review.
You mark up the draft, we revise it, and the post goes live on your website on schedule.
How it starts
We start with a 3-month topic plan: the customer questions worth answering, the services each post should support, and the order to write them in. You tick the topics you like and cross off the ones you don't.
For each post, a writer interviews you or a staff member, drafts the article and sends it for your review. You mark up anything that's wrong or doesn't sound like you, and we revise it. Nothing goes live without your OK.
Your knowledge, our writing, your sign-off.
What's included
A typical 800 to 1,200 word post with an interview takes 3 to 4 hours at $175 + GST an hour, so about $525 to $700 + GST. That's an estimate; you get a fixed quote first. Photography is quoted separately.
Monthly posts
Partnership plans include content and blog posts alongside SEO, social media and email, with one account manager running it all.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
Do you have a WordPress blog on your company website? If not, you should (read this article on why your business needs a blog). If you do have a blog, here are some must-have WordPress plugins to help optimize, promote, and protect your blog posts: Akismet One drawback to blogging is the inundation of spam
Note: Before reading this post, make sure you’ve 1. Selected keywords to optimise for, and 2. Done an SEO competitor analysis. Once you’ve got your SEO keywords and competitors lined up, read on! So you know which keyword phrases you want your website to rank for in Google Search, and who your SEO competitors are
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsBlog writers in Australia charge by the word, by the post, by the hour or on a monthly retainer. Compare total quotes for the same post. We charge $175 + GST an hour: a typical post with an interview takes 3 to 4 hours, about $525 to $700 + GST as an estimate. If editing your own drafts will do the job, we'll tell you before we quote.
Start by deciding what the blog is for: enquiries, search traffic or keeping customers informed. Then ask candidates for 2 or 3 published samples in a similar industry, a sample topic plan and how they'll get the facts from you. A good writer asks more questions than you expect before quoting.
You can find blog writers in Australia on freelance marketplaces, through journalism and writing networks, or at marketing agencies like ours. Freelancers can be cheaper per post. An agency adds editing, SEO checks, images and someone to cover holidays, which matters if you need a blog writer in Australia who never misses a month.
For regular posts, hire for reliability as much as writing skill. Agree a schedule, a topic plan and a turnaround time in writing, and set a monthly check of what's published. You can outsource blog posts to one freelancer or a team; a team keeps going when one person is sick or busy.
Give them access to the people who know the industry, rather than expecting them to know it already. A short interview with you or your staff gives any good writer the detail they need. Check their first post closely for technical accuracy, then let them get faster as they learn your business.
We may use AI tools to help with outlines or first drafts, but a person writes, checks and edits every post before you see it. Your client data and private information never go into public AI tools. Every fact is checked, and anything we can't verify is flagged for you rather than guessed.
Yes. Many clients who outsource writing services start with the blog and add newsletters, case studies or social captions. Inside a partnership plan, the same writers cover them all, so the voice stays consistent. One-off pieces such as brochures are quoted at the same hourly rate.
Blog production covers the steps around the words: choosing and sizing images, writing alt text, adding internal links, formatting headings and publishing on your website. If we manage your site, we load and publish each post on schedule. Otherwise you get a file that's ready to paste in.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
