Professional services
MSP marketing for IT support firms and managed service providers: plain-English content, local search and referrals that win recurring contracts.
Partnership plans from $4,500 + GST a month
IT companies and MSPs
Rock Solid Marketing plans and runs marketing for IT companies and managed service providers (MSPs) across Australia, from our office in Mildura. Your buyers are business owners and office managers who don't speak IT. They switch providers when something breaks, a contract ends or a cyber scare hits the news, and they choose the one they trust to explain things plainly.
So we build trust before the crisis: plain-English pages on support, security and backup, and local search for IT support in the towns you serve. Case studies told with your clients' permission and LinkedIn for the owner do the rest. Closer to home, we built the brand and website for Mildura CCTV & Data, a security and data cabling installer in Irymple. Each service, from CCTV to wireless networks, has its own page.
Partnership plans start at $4,500 + GST a month. Book a free 30-minute discovery call to talk it through.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Local search and a Google Business Profile for IT support in your towns, with a clear after-hours line if you offer one. You become the one they find in a crisis.
We rewrite services in plain English: what's covered, what happens when something breaks, how fast you respond and how you price it, per user, per device or by project.
Plain guides built around the Australian Cyber Security Centre's Essential Eight, written as general information, give owners a reason to talk to you before an incident.
A referral program with accountants, office fit-out firms and software vendors, plus a regular update to past clients, keeps the introductions coming.
Services
Services for IT companies
MSP marketing services that turn technical skill into something a business owner can see, trust and buy as a monthly contract.
Pages for managed support, cyber security, backup, cloud and networking that explain what's included and how you respond, with a quote or call button on each. Website packages start from $5,000 + GST.
SEO and a Google Business Profile for IT support searches in the towns you serve, backed by client reviews. Standalone SEO plans begin at $1,000 + GST a month.
Guides built around the ACSC's Essential Eight and common scams, written for owners as general information, which give prospects a reason to book a security review.
Posts from your founder or technical lead on LinkedIn about incidents avoided, lessons learnt and local business news, so decision makers recognise the name.
Short case studies about migrations, outages fixed or offices moved, written with the client's permission and without details that would expose their systems.
A simple referral pack and a regular update for the accountants, fit-out firms and software vendors who often meet your future clients before you do.
A monthly report shows enquiries, security reviews booked and contracts signed by source, so you can see which channel brings recurring revenue.
Who it’s for
How it starts
We start with your client list: which clients are the most profitable per seat, which industries and towns they come from, why they chose you and what made past clients leave. We also look at how you price, whether per user, per device or by project.
That shows the niche worth leading with and the message that wins it. Then we agree the channels and who on your team reviews technical content.
You leave with a plan by niche and channel, whoever delivers it.
Find the niche, then own it.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Lindsay BuckleyDigital MastermindSydney NSW
Ami HeathMarketing LeadWollongong NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Google and LinkedIn bill ad spend directly. Your team checks technical content before it's published.
Partnership plans
Your account manager works with our developer, SEO strategist, writers and ads specialist. Hours set how many niches and channels we run.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Have a security threat model or cyber security risk assessment Your web developer or project manager should assess the security needs of your website. If your website is complex or you are wanting an application or software, then your developer will need to do a security threat model. Which is a task that looks at
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsMSP marketing on our Starter partnership plan costs $4,500 + GST a month and covers 28 hours. IT businesses with several niches or offices often need 35 or 45 hours, at $5,500 or $7,500 + GST a month. Ad spend is extra. If a Google profile and a better website are the real gap, we'll say so before we quote.
MSP marketing is how managed service providers win and keep recurring IT support contracts. It leans on trust, because buyers can't judge technical skill directly: plain-English service pages, local search, security guides, case studies, referrals and a reputation for responding fast. The goal is signed agreements, not just website traffic.
Look for one that asks about your margins per seat, your niche and your referral partners before it talks about ads. Whether it calls itself an IT marketing company or a general agency, ask who writes technical content, who checks it and how it reports contracts signed. A marketing company for MSP growth should also tell you what not to spend on.
Pick a niche, speak plainly and be easy to find. Choose the industries or towns you serve best, explain your services without jargon, and make sure local searches for IT support find you with good reviews. Then add security content, referral partnerships and LinkedIn. Marketing for MSPs and project-based IT firms follows the same order.
Yes, for urgent and high-intent searches such as IT support near me or an email outage, if you can answer quickly. Ads should send people to a page for that service with a phone number at the top. Broad terms like cloud or cyber security are expensive and vague, so we keep budgets on searches that become contracts.
Yes, as general information that your technical team checks. We write guides on the Essential Eight, backups, scams and staff training in language owners understand, and leave out details that would help an attacker. Specific advice for a business stays with you, in a security review, which the content is designed to lead to.
Yes. If you have staff to run the marketing and want direction, we can act as your MSP marketing consultant. A strategy session or plan is billed at $175 + GST an hour. You get the niche, message and channel plan in writing. If you'd rather we run it all, a partnership plan covers the work month to month.
Your business does. Your website content, Google Business Profile, ad accounts and LinkedIn pages stay in your name, and we work as a user on them. There's no lock-in contract on our partnership plans, so you can change plans or stop with everything handed over. If a website project is all you need, we'll tell you before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
