Marketing Partnerships
A B2B marketing agency for businesses that sell to fleets, farms, councils and industry, keeping you in front of buyers until they're ready.
B2B marketing
Rock Solid Marketing is a B2B marketing agency for Australian businesses that sell to other businesses: dealers, suppliers, contractors and industrial firms. Your buyers are few, your sales are big and a decision can take months. A fleet manager might watch your page for a year before they ring about three new trucks.
We call it business to human marketing. Your buyer still scrolls Facebook at night, reads the trade press and asks a mate who they use. So we keep you visible in those places, then make it easy to enquire when the time comes.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call about your buyers and your sales cycle.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Selling to businesses means fewer leads, more people in each decision and a longer wait, so the marketing has to keep going between sales.
Steady social posts, monthly ad campaigns and email keep your name in front of buyers for the months it takes them to decide. When they're ready, you're the first business they think of.
The owner cares about price, the operator about downtime and the accountant about terms. We write for each of them, so your offer survives the meeting you're not in.
Email templates and regular newsletters keep existing customers informed about service, parts and new stock. For Mildura Truck Centre we built email marketing templates alongside its social and ad campaigns.
Press releases and advertorials put you in the publications your buyers read. For Heat Systems, that has meant brochures and editorial in mining journals and magazines.
Industrial buyers search for part numbers, services and suppliers near them. We set up your Google Business Profile and website so those searches lead to you, as we did for TRP Parts in Renmark.
We track which enquiries came from which channel, so you know what each sale cost to win. A B2B digital agency should report enquiries and quotes, not likes.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Callen MowattGoogle Ads SpecialistGold Coast QLD
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
A plan built around your sales cycle, then steady monthly work you can measure in enquiries and quotes.
A 30-minute call about what you sell, who buys it, how long a sale takes and where your current enquiries come from.
We list everyone who signs off on a sale, what each person needs to hear and where they look for suppliers.
Your account manager runs the plan each month across social, email, search, ads and press releases, as your buyers need.
A monthly meeting and a HubSpot dashboard show which channels brought in enquiries and quote requests, so we adjust the plan.
How it starts
A shopper buys on the day. A business buyer compares quotes, checks references and waits for budget approval. That changes what your marketing has to do.
We start by mapping who signs off on a sale, what each person worries about and where they look for suppliers. Then we build a plan that keeps you visible between sales and turns interest into a quote request. The plan often leans on email, trade press and LinkedIn as much as on ads.
Stay visible between sales, and be easy to call when the budget lands.
Package activities
Ad spend is paid to the platforms on top of your plan. Automated lead nurturing in HubSpot is part of the Bespoke plan.
Pricing
Every plan includes a dedicated account manager, a monthly meeting and the specialists your buyers' channels call for.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
About the Client: Heat Systems offer thermal processing solutions. Their expertise covers the design, fabrication and maintenance of unique thermal equipment such as Carbon Regeneration Kilns, Direct Elution Heaters, Thermal Oil Heaters, Cooling Screw conveyors and so much more. Scope of Work: Branding and style guide, New website, Copy writing, Brochures, Editorial and Advertorials for print and
About the Client: In2Fire, previously known as Kline Fire Services, specialise in household commercial fire safety services. Scope of Work: Branding, logo, livery, stationery, web design and development, SEO and marketing collateral. Additional support provided by Rock Solid Marketing as required. Type of plan/ partnership : A long standing client who started their Rock Solid
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur B2B marketing services run on partnership plans from $4,500 + GST a month, which gives you 28 hours of work across your channels. Standard is $5,500 + GST a month for 35 hours, and Advanced is $7,500 + GST a month for 45 hours. Any ad spend is paid to the platforms on top.
B2B marketing is how a business promotes its products or services to other businesses rather than to the public. Think a truck dealer selling to fleet operators, or a parts supplier selling to mechanics and farmers. Sales are bigger and slower, so the marketing focuses on trust, follow-up and staying visible.
B2B stands for business to business: one company selling to another. B2C is business to consumer, selling to the public. We also talk about B2H, business to human, because every business purchase is still made by a person. That person responds to clear, honest messages, just like any other customer.
B2B sales involve fewer buyers, more people in each decision and a longer wait. A consumer might buy on the spot, while a business compares quotes and waits for budget. So B2B marketing leans on relationships, email, trade press and follow-up, while B2C leans more on offers and reach.
Start by listing everyone who signs off on a sale and what each one needs to hear. Then pick the channels they use, such as LinkedIn, Facebook, trade press, email and Google search. Post steadily, follow up every enquiry quickly and track which channel produced each quote request.
Focus on your existing customers first, because repeat and referral work is often the cheapest to win. Keep a simple email newsletter going, keep your Google Business Profile current and post useful updates each week. When it's too much to run alongside sales, a partnership plan hands it to our team.
If you need deep SaaS expertise, look for an agency with SaaS case studies. Our B2B work is mostly with dealers, suppliers, trades and industrial firms, not software companies. If your product sells to regional or industrial businesses, we're happy to talk it through. We'll tell you honestly if another agency suits you better.
Compare each B2B marketing agency in Australia on proof, people and reporting. Good B2B marketing agencies will show work for businesses that sell like yours. Ask who runs your account and ask to see a sample monthly report. Check the contract terms too. Our partnership plans have no lock-in contracts, and the B2B marketing consultants on our team meet with you each month.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
