Professional services
An engineering marketing agency for firms that sell to engineers: capability statements, technical content and trade press for long sales cycles.
Partnership plans from $4,500 + GST a month
Engineering firms
Rock Solid Marketing plans and runs marketing for engineering firms across Australia, from our office in Mildura. Your buyers are often engineers themselves: a plant manager, a project engineer or a procurement team comparing specifications for months. Slogans don't move them. Clear capability, proof of similar projects and someone who can answer a technical question do.
So we build the material a technical buyer actually reads: capability statements, project sheets, technical articles and trade press editorials, plus a website that makes each product or service easy to evaluate. For Heat Systems, which designs and fabricates thermal processing equipment, we delivered branding, a new website, copywriting, brochures, and editorials and advertorials for mining journals.
Engineering firms usually start on our Starter partnership plan at $4,500 + GST a month. Before any of that, we have a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Product and service pages carry specifications, applications, downloadable data sheets and a direct line to someone technical.
A current capability statement, project sheets and team profiles are kept up to date, so each tender starts from strong, accurate material.
Editorials, advertorials and news in the trade journals your buyers read, as we produced for Heat Systems in mining publications, backed by LinkedIn.
Titles such as RPEQ, ISO certifications and prequalification status appear only where you can show them, and an engineer at your firm checks every technical claim.
Services
Services for engineering firms
Marketing strategies for engineering firms that respect a long buying cycle: inform early, prove capability and be easy to reach when the specification is written.
A capability statement, project sheets and team profiles written for procurement and prequalification, designed to match your brand and kept current between tenders.
Articles that explain applications, specifications and the problems you solve, drafted from interviews with your engineers and checked by them before anything is published.
Editorials and advertorials in the journals your buyers read, written with the publication in mind, as we did for Heat Systems in mining journals. Press releases start from $1,000 + GST.
Product and service pages with specifications, applications and downloadable data sheets, plus enquiry forms that reach the right engineer. Website packages start from $5,000 + GST.
SEO for the products, processes and applications your buyers search, which are often specific technical terms with little competition. Standalone SEO plans start at $1,000 + GST a month.
Posts from your engineers and directors about projects, problems solved and industry changes, plus LinkedIn ads by job title that reach the people who approve purchases.
A monthly report shows enquiries, quote requests and tender invitations by source, so you know whether trade press, search or LinkedIn is filling the pipeline.
Who it’s for
How it starts
We start with your work: the products, services and project types you want more of, the sectors you sell into, who signs off a purchase and how long that takes. We also gather what already exists, from old brochures to past tender responses.
Then we interview your engineers, because the technical detail is what convinces technical buyers, and agree who checks every claim.
You leave with a plan by sector and channel, whoever delivers it.
Let your engineers' know-how do the selling.
Work in this industry
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Paid journal space and ad spend are billed by the publication or platform. Printing is quoted to the job.
Partnership plans
Each plan includes an account manager plus our writers, PR specialist, designers and SEO strategist. Hours decide how much technical content we can produce.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
About the Client: Heat Systems offer thermal processing solutions. Their expertise covers the design, fabrication and maintenance of unique thermal equipment such as Carbon Regeneration Kilns, Direct Elution Heaters, Thermal Oil Heaters, Cooling Screw conveyors and so much more. Scope of Work: Branding and style guide, New website, Copy writing, Brochures, Editorial and Advertorials for print and
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
The equation for successful SEO content writing is a simple one. Provide your website visitor with concise, informative and useful content + present it in a way that is easy to use = more traffic and more sales! $$$ Effective content writing isn’t just for your online visitors though, you’re writing with another audience in
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsWith us, 28 hours a month of content, trade press, search and reporting costs $4,500 + GST on the Starter partnership plan. Firms with several product lines often need Standard ($5,500 + GST) or Advanced ($7,500 + GST). Paid journal space and ad spend are extra. A capability statement on its own can be written as one-off work at $175 + GST an hour.
An engineering marketing agency turns technical know-how into material buyers trust. That means capability statements, project sheets, technical articles, trade press and a website engineers can evaluate. Digital marketing for engineering firms then puts that material in front of the right people through search, LinkedIn and industry publications. Success is measured in enquiries and tenders, not likes.
Start with what wins work today and make it easier to find. Marketing for small engineering firms usually means a clear website with project examples, a capability statement, a Google Business Profile and one or two trade publications or LinkedIn. Expand only when that's working. If a website and capability statement are all you need, we'll tell you before we quote.
Civil firms win through prequalification, tenders and relationships with councils, developers and head contractors. Marketing for civil engineering firms supports that with project case studies by type and region and current capability material. A website that shows your systems and safety approach, plus LinkedIn content from your engineers, does the rest. Awards and certifications appear only as you can show them.
Often, yes. Technical buyers still read industry journals and newsletters, in print and online, and an editorial about a real project builds credibility an ad can't. For Heat Systems we produced editorials and advertorials for mining journals alongside its website and brochures. We pair trade press with LinkedIn and search so the coverage keeps working after publication.
Yes, with the client's permission. Many engineering projects sit under confidentiality agreements, so we check what can be named, shown or described before writing a case study. Where a client can't be named, a project sheet can describe the problem, the solution and the scale without identifying them. Your team approves every case study.
Expect a long runway, because engineering purchases often take months and involve several people. Trade press and LinkedIn build familiarity over that time, search builds steadily, and capability material pays off at the next tender. We report enquiries, quote requests and tender invitations every month, and we don't promise contract wins.
Your firm does. The capability statements, articles, images and website content we produce belong to you, and our partnership plans have no lock-in contracts. If you only need trade press or a capability refresh this year, we'll suggest a smaller start rather than a monthly plan.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
