Professional services
SaaS marketing for Australian software companies: content, search and lifecycle email that turn trials into paying customers who stay.
Partnership plans from $4,500 + GST a month
Software companies
Rock Solid Marketing plans and runs SaaS marketing for Australian software companies from our office in Mildura. Your product sells on a trial or a demo, then has to earn its subscription every month. Traffic and likes don't pay the bills. Sign-ups that become paying accounts, and accounts that don't cancel, do.
So we plan around the numbers that matter: trial-to-paid conversion, the cost to win a customer and churn. Content and search bring the right people in, comparison and pricing pages help them decide, and email after sign-up helps them get value before the trial ends. Saimul Islam, our developer and AI expert, works on the site and the tracking.
Plans start from $4,500 + GST a month (28 hours), and every engagement opens with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We map the trial journey and write the onboarding emails and in-app prompts that get people to their first win before the trial ends.
Content is planned around buying questions (comparisons, alternatives, pricing, integrations) rather than broad topics, so search brings people who are evaluating tools.
Tracking runs from first visit to paid account, using GA4 and your CRM, so the report shows cost per paying customer by channel, not just cost per sign-up.
A plan to ask happy customers for reviews on the sites your buyers use, such as G2 or Capterra, and to answer every review, good or bad.
Services
Services for software companies
SaaS marketing services planned around the subscription: bring in the right trials, convert them, then keep them.
Comparison, alternative, pricing and integration pages plus how-to articles for people evaluating tools. As your SaaS content marketing agency, we plan topics from search data, not guesses.
SEO for your product, feature and use-case pages, with speed and indexing checks by our developer. SEO plans begin at $1,000 + GST a month when search is your main channel.
Onboarding, trial-ending and win-back emails that help users reach value and come back, sent with consent and an unsubscribe as the Spam Act 2003 requires.
Google Ads on high-intent searches and LinkedIn ads by job title and industry for B2B products, tracked to paid accounts rather than sign-ups.
GA4, conversion tracking and CRM connections set up so you see cost per paying customer and churn by channel. Google assets set-up is $800 + GST if it isn't in place.
Review requests on the sites buyers check, case studies written with customers' permission, and a testimonial process that never edits what customers actually said.
One report each month with trials, paid conversions, churn and cost per customer by channel, plus the next tests we plan to run and why.
Who it’s for
How it starts
Before we write anything, we look at your funnel: where visitors come from, sign-up and activation rates, trial-to-paid conversion, churn and what a customer is worth over their lifetime. If tracking is patchy, fixing it comes first.
Then we pick the one or two stages where marketing can move the numbers most, set targets as targets rather than promises, and agree what to test first.
You leave with a funnel review and a first test plan, whoever runs it.
Fix the leakiest stage first.
Work in this industry
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Lindsay BuckleyDigital MastermindSydney NSW
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google and LinkedIn on top of the plan. Changes inside your app stay with your developers; we write the copy and prompts.
Partnership plans
Every plan includes an account manager plus our developer, SEO strategist, writers and ads specialist. More hours mean more tests each month.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsWorking with us costs $4,500 + GST a month on the Starter plan, which buys 28 hours. Teams running several channels at once usually need 35 hours ($5,500 + GST) or 45 hours ($7,500 + GST). Ad spend and software subscriptions are extra. If SEO alone (from $1,000 + GST a month) would serve you better, we'll say so first.
SaaS marketing is how software-as-a-service companies win and keep subscribers. Unlike a one-off sale, the job continues after sign-up: users must reach value during the trial, convert to paid and keep paying each month. So it covers acquisition (content, search, ads), conversion (pricing pages, onboarding emails) and retention (product updates, win-back emails).
Build an audience before you build the launch. A landing page with a waitlist and founder posts on LinkedIn about the problem you solve are a start. Add a few comparison or how-to articles and talk to early users, and you'll have a list and real language to use. At launch, email that list first and ask early users for honest reviews.
Shift the focus from traffic to conversion and retention. Watch where trial users drop off, write onboarding emails that move them to their first win, and test the pricing page. Keep search and content running for new trials, but put more effort into turning sign-ups into paying customers who stay. Churn can be the cheapest number to improve.
B2B SaaS buyers research longer and decide in groups, so marketing has to serve several people. Content and search reach the person with the problem, case studies and security details reassure IT and finance, and LinkedIn ads by job title reach decision-makers. Demos and trials need a fast follow-up. A B2B SaaS marketing agency should report pipeline, not just leads.
Shortlist two or three, including at least one SaaS specialist, and compare how each would measure success. Lists of best SaaS content marketing agency picks rarely show that. We're a general agency with B2B clients and a developer on the team, which suits software companies that want SEO, a website and tracking from one place. Ask each agency for a funnel review before it quotes.
Yes. Specialist SaaS marketing agency teams exist, many of them overseas or in the capital cities, and some only do content or paid ads. We're not one of them. If you want a SaaS-only team, that's a fair choice. If you want one agency for your website, SEO, ads and email, with a developer in the room, we may suit you better.
Yes, especially after sign-up. Onboarding emails that guide users to their first result, trial-ending reminders and win-back messages for cancelled accounts often earn their keep quickly. They need consent, sender details and an unsubscribe under the Spam Act 2003, and they work best when triggered by what users actually do in the product.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
