Professional services
Comparing insurance marketing agencies? We plan campaigns around renewal season, the claims experience and the rules every insurance ad must meet.
Partnership plans from $4,500 + GST a month
Insurers and agencies
Rock Solid Marketing plans and runs marketing for insurers, underwriting agencies and insurance agencies across Australia, from our office in Mildura. Insurance is a product people buy once a year and hope never to use. They compare it on price, rarely read the policy wording, and only find out what they bought when they make a claim.
So the marketing works on the moments that matter: renewal, a life change such as a new car, home or business, and the claim itself. Claims stories told with consent, plain explanations of cover and ads aimed inside each product's target market do more than another price ad. Every claim we write follows ASIC's RG 234 and any code you subscribe to.
Partnership plans begin at $4,500 + GST a month. We start with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We give people reasons beyond price: what's covered, how claims are handled and who answers the phone, shown through real claims stories told with consent.
A renewal sequence starts before the notice lands, with a check-in, a cover review prompt and a reminder of what's included, so customers have a reason to stay.
Targeting is built from each product's target market determination, so ads reach the people the product is designed for, and the reasoning is written down.
Plain-English pages explain what's covered, what isn't and how to claim, with the PDS and TMD a click away.
Services
Services for insurers
Insurance agency marketing built around the moments customers think about cover: buying, renewing and claiming.
Emails, SMS and remarketing timed to each customer's renewal date, with a cover check before the notice arrives, all sent with consent under the Spam Act 2003.
Short stories and videos about claims handled well, told with the customer's written consent and checked so they don't suggest everyone gets the same outcome.
Audiences built from each product's target market determination, with the reasoning written down, so distribution stays consistent with the design and distribution obligations.
Product pages that explain what's covered, what isn't and how to claim, in plain English, with the PDS and TMD linked. Website packages start from $5,000 + GST.
SEO and content for the questions people ask before they buy cover, such as what a policy excludes or how an excess works. SEO is available on its own from $1,000 + GST a month.
Google Ads on brand and product searches, so you're not paying a comparison site for customers who were already looking for you. The ad copy keeps claims balanced.
A monthly report shows quotes, policies sold and renewal rates by channel, so the marketing is judged on the book, not on clicks or impressions.
Who it’s for
How it starts
We start with your book: the products, who buys each one, renewal dates and retention, the channels quotes come from and how the claims experience shows up in reviews.
Then we read each product's target market determination with your compliance team, list the claims you can prove and agree the approval chain. That shapes who we target and what every ad can say, which is how a digital marketing agency for insurance should start.
You leave with a plan by product and season, whoever delivers it.
Market the moments people think about cover.
Work in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Advertising costs are billed by each platform, outside the plan. Your compliance team and licensee approve every piece before it runs.
Partnership plans
Every plan pairs an account manager with our strategist, writers, designers and ads specialist. Hours set how many products and campaigns we can run at once.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsThe Starter partnership plan is $4,500 + GST a month for 28 hours of work. Insurers with several products usually need more hours: Standard is $5,500 + GST and Advanced is $7,500 + GST a month. Ad spend goes to the platforms on top. If one channel is the real gap, we'll tell you before we quote.
Insurance marketing agencies plan and run the campaigns that win and keep policyholders. That means search, ads, email, content and social, plus the website pages that explain cover. Good ones also understand the rules, from ASIC's RG 234 to target market determinations and industry codes, and they report on quotes, sales and retention rather than clicks.
Win the searches for your own brand, then give people reasons beyond price. Bid on your brand and product names so a comparison site doesn't take customers who were already looking for you. Then show what's covered, how claims are handled and real claims stories, so a customer weighing two prices can see the difference.
Yes, with written consent and care. A claims story must be genuine, reflect a typical experience rather than a one-off, and not suggest everyone will get the same outcome. Keep the policy terms clear alongside it. We write and check each story, and your compliance team approves it before it's used.
They shape who you advertise to. Under the design and distribution obligations, each product's target market determination sets out who it's designed for, and distribution should stay consistent with it. We build ad audiences and email segments from the TMD and keep a record of the reasoning, so your compliance team can see how targeting was decided.
We can work as a health insurance marketing agency. Health insurers need the same basics: plain explanations of hospital and extras cover, campaigns around switching and premium changes, and claims made only as the fund can prove them. Private health insurance has its own product information rules, so your compliance team confirms every piece before it runs.
Look for one that asks about your products' target markets and your compliance process before it talks about creative. Lists of best insurance marketing agency names won't show you that. Ask how they'd measure success (quotes, sales, retention), who approves copy, and whether you keep the ad accounts and data if you leave.
Yes, but brokers have different needs: their own client book, referral partners and a panel of insurers to choose from. Our financial services marketing page covers broker marketing alongside other licensed firms. Our partnership plans have no lock-in contracts, so whichever fits, you can change course if something isn't working.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
