Professional services
Digital marketing for insurance brokers that shows what a broker does at claim time, wins niche clients and keeps referral partners close.
Partnership plans from $4,500 + GST a month
Insurance brokers
Rock Solid Marketing plans and runs digital marketing for insurance brokers across Australia, from our office in Mildura. Most clients think a broker just finds a cheaper policy. Your real value shows up later: the cover you set up properly, and the call you make for them when a claim gets hard. That story is hard to tell in a price comparison.
So we tell it: claims advocacy stories told with your clients' consent and industry programs for the niches you know (farms, trades, transport). Annual review reminders and steady contact with the accountants and finance brokers who refer to you do the rest. Every claim we write stays within ASIC's RG 234 and any code your brokerage subscribes to.
Our partnership plans start at $4,500 + GST a month. Book a free 30-minute discovery call to see if we're a fit.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We show what you do that a direct insurer won't: reviewing cover, explaining exclusions and backing clients at claim time, with real stories told with consent.
An industry program page and content for each niche you serve, such as farm, trade or transport insurance, written in that industry's own language.
Annual review invitations, seasonal risk reminders (bushfire, flood, harvest) and short updates keep you in touch through the year.
A referral pack and a quarterly update for the professionals who meet your future clients first, so they remember to send them your way.
Services
Services for brokers
Internet marketing for insurance brokers that turns your advice and claims support into something prospects can see before they call.
Short stories about claims you helped resolve, told with the client's written consent, that show the value of a broker without promising the same outcome for everyone.
A page, guide and campaign for each niche you serve, from farm and trade to transport insurance, written in the language that industry actually uses.
Annual review invitations and seasonal risk reminders, such as bushfire, flood or harvest, so clients hear from you between renewals and not just at them.
A referral pack and a quarterly update for the accountants, finance brokers and business advisers who meet your future clients before you do.
SEO and a Google Business Profile for business insurance searches in your region, plus a page for each niche. SEO plans start from $1,000 + GST a month.
Pages explaining how broking works, what you charge, where to find your Financial Services Guide and how to start a review. Website packages start from $5,000 + GST.
A monthly report shows new clients, reviews booked and retention by source, so you know which niche or partner is growing the book.
Who it’s for
How it starts
We start with your book: the industries and client types you serve best, retention by segment, where new clients come from and which products you place most. We also review your Financial Services Guide and any code you subscribe to.
Then we pick one or two niches to lead with and agree the stories, events and partners that reach them.
You leave with a niche-by-niche plan you can use with or without us.
Lead with the niche you know best.
Work in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is billed by each platform. Your licensee or compliance team approves every piece before it runs.
Partnership plans
An account manager runs the work with our writers, designers, SEO strategist and ads specialist. Hours set how many niches we can work on at once.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsA brokerage on our Starter partnership plan pays $4,500 + GST a month for 28 hours of work. Brokerages with several niches or offices usually need 35 hours ($5,500 + GST) a month or more. Ad spend is extra. If a website or Google profile is the real gap, we'll say so before we quote.
An insurance broker marketing plan sets out the niches you'll lead with and the stories that show your value. It also names the channels that reach each audience. Ours usually covers claims stories, industry program pages, year-round client contact, referral partners, search and a monthly report. It's written for your book, not from a template.
Mostly through referrals, niche reputation and local relationships. Marketing helps by making your niche expertise visible online, keeping referral partners informed and showing prospects what you do at claim time. Search catches businesses looking for cover in your region, and LinkedIn keeps you in front of business owners.
Show the work clients can't see. Explain how you review cover, what exclusions you catch and what you do when a claim is disputed, using real stories told with consent. Make the cost of broking clear on your website, because hidden fees feed the middleman idea. Value is easier to see when it's specific.
Yes, with written consent and care. A story should be genuine and typical rather than your single best result, and it shouldn't suggest every claim ends the same way. We remove details the client wants kept private, and your compliance team approves each one. Marketing for insurance brokers works best when stories sit alongside clear policy explanations.
Yes, if it's focused. A small brokerage doesn't need every channel: a clear website, a Google Business Profile with reviews, one niche program and regular contact with referrers usually do more than broad ads. Start there and add search content once the basics work. If that's all you need, a smaller start may suit you better than a partnership plan.
Yes, through our insurance marketing page, which covers insurers, underwriting agencies and insurance agencies. Brokers have different needs, so this page focuses on advice, claims advocacy and niche programs. As a marketing agency for insurance brokers, we keep the two approaches separate so your marketing speaks to your clients, not to an insurer's.
Your brokerage does. Client lists, website content, profiles and ad accounts stay in your name, and we handle client data under the Privacy Act. Partnership plans carry no lock-in contract, so you can change course or stop with everything handed back. Insurer-supplied material stays subject to the insurer's own terms.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
