Regional economy
Horticulture marketing for growers who want their produce, brand and business known to buyers, customers and the workers they need.
Partnership plans from $4,500 + GST a month
Horticulture marketing
Rock Solid Marketing provides horticulture marketing for growers from our office in Mildura, in the middle of the Sunraysia growing region. You grow a great product, but the packing-shed brand is a logo from years ago, buyers can’t find much about you online, and every season you scramble for pickers.
We help growers market on several fronts at once: to buyers and wholesalers, to customers at the farm gate and markets, and to the seasonal workers you need. We see the harvest calendar from our own front door.
Partnership plans start from $4,500 + GST a month. If a refreshed brand and a simple website will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
A clear website and trade profile with your varieties, seasons, volumes, accreditations you hold and contact details for buyers.
Recruitment campaigns on social media and job pages, timed weeks before picking starts, with clear information on work, pay rates you set and accommodation.
Social media, email and a simple calendar of what’s in season keep customers coming back each year.
Services
How we help
Growers sell to several audiences at once, so each one gets its own message and channel.
A logo, labels and carton or punnet designs that make your produce recognisable on a market stall, a supermarket shelf or a buyer’s desk.
Varieties, seasons, growing practices and the accreditations you hold, with a clear contact for buyers and a page for farm gate customers.
Worker recruitment campaigns timed before harvest, with honest information about the work, the season length and how to apply.
Harvest updates, family history and behind-the-scenes posts that turn your farm into a name customers remember.
Opening times, what’s in season and where to find you at markets, kept current on Google, social media and your website.
Press releases for new varieties, awards and milestones, sent to regional and rural media through our own contacts.
Who it’s for
Horticultural marketing
We start with your crops, your buyers and your calendar: when you harvest, when you sell and when you need workers. Then we plan marketing around those moments, so recruitment starts before picking, buyer materials are ready before the season and farm gate customers know when to come.
Each month your account manager, based in Mildura, meets you on the farm, at our office or by phone to review results and plan the next stage of the season.
Marketing that follows the season, not the calendar year.
Work in this industry
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
In every plan
Ad spend, printing and packaging production are paid on top of the plan fee. New websites start from $5,000 + GST.
Plans
Every plan includes strategy, design, social media, PR and a dedicated account manager based in Mildura.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
There are so many things to consider when starting your own business. From accounting and tax matters to branding and marketing collateral, it’s hard to know what you really need and what isn’t so essential right away. Whatever you do, don’t hold off on building a website. This is something your business should have as
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur horticulture marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Plans have no lock-in, so they can follow your season. New websites start from $5,000 + GST.
It covers how your produce looks, where it’s sold and who knows about it: branding and packaging, a website buyers trust, farm gate and market promotion, social media and media coverage. For many growers it also includes recruiting seasonal workers, which is marketing to a different audience.
By reaching job seekers early and telling them what they need to know: the work, the season, how pay is set, accommodation and how to apply. We run recruitment campaigns on social media and job pages weeks before harvest, so you’re not scrambling when the fruit is ready.
Most grain is sold through traders and bulk handlers, so marketing for grain growers usually focuses on farms that sell direct, such as specialty grains, flour or seed. For those, a brand, a website and a story about the farm help buyers and customers choose you.
The best fit is one that understands your season, your buyers and your region. We’re based in Mildura, in a major growing region, and we’ll be honest about what we know and what we’d need to learn about your crop.
No, our partnership plans have no lock-in contracts. Your brand files, website, social accounts and email lists belong to your business.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
