Regional economy
Food marketing for small food businesses that sell at markets, events and the farm gate: be found, be remembered, be bought again.
Social media plans from $1,500 + GST a month
Food marketing
Rock Solid Marketing provides food marketing for small food businesses across regional Australia: bakers, makers, caterers, food trucks, delis and growers who sell at markets, events and the farm gate. You sell out on market day, then people who loved your product can’t find you again until next month.
We help customers follow you between markets: where you’ll be next, where to buy in the meantime and how to order for an event. Our creative and social media work for Sunraysia Farmers Market shows how much a market’s calendar can carry.
Social media plans start from $1,500 + GST a month. If a Google Business Profile and a stockist list will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We post where you’ll be next, keep a stockist list and Google profile current, and make it easy to order between markets.
We plan simple product photos and short videos that show texture, colour and the people behind the food.
We keep claims within the Food Standards Code: no health claims your product hasn’t earned under Standard 1.2.7, and honest wording on labels and posts.
Services
How we help
Small food businesses don’t have time for marketing that doesn’t sell, so we focus on what brings customers back.
Weekly posts and a simple calendar on your website tell customers which markets and events you’ll be at, so they come looking for you.
Product shots and short videos planned around your best sellers, the season’s produce and the people who make it.
A Google Business Profile and a stockist list show where to buy your food when you’re not at a stall.
Recipes, behind-the-scenes posts and seasonal stories give people a reason to follow you, and a reason to tell their friends.
Simple order and catering enquiry forms, plus emails to regulars before big weekends, sent with consent under the Spam Act 2003.
Labels, menus, banners and price boards designed to match your social media, so customers recognise you anywhere.
Who it’s for
Your marketing plan
We start with where you sell, what sells best and when your busy seasons are. Then we build a simple marketing strategy for your food business: the markets and events to promote, the posts and photos you need, and how customers can buy between market days.
Many small food businesses start with social media and a Google profile, then add a website or email once they have regulars. We’ll suggest the smallest step that brings customers back.
Found, remembered and bought again.
Work in this industry
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
What we can do
Social media plans cover 1 to 3 platforms. Design work outside a plan is $175 + GST an hour. Websites start from $5,000 + GST.
Plans
Start with social media, or choose a partnership plan when you need several channels. Every plan includes a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowStarter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowKey facts
Updated
Resources
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur social media plans start from $1,500 + GST a month for one platform and 2 posts a week, with Standard at $2,000 + GST and Advanced at $2,800 + GST a month. A Google Business Profile set-up is $500 + GST. Partnership plans from $4,500 + GST a month cover every channel.
Start with what customers need to buy from you again: where you’ll be, where to buy in between and how to order. Then show your food well in photos and short videos, keep your Google profile current and collect emails from regulars. Marketing for a food business works best when it’s regular and simple.
Post your market and event calendar every week, show the people behind the food, and make ordering easy. Team up with other stallholders and venues, and ask happy customers for reviews. These marketing strategies for small food business owners cost little and build loyal regulars.
Not always at first. A Google Business Profile, a social media page and a stockist list can be enough to start. A website becomes worth it when you take pre-orders, catering enquiries or wholesale requests, or when you want customers to find your full range. Websites start from $5,000 + GST.
Only what the Food Standards Code allows. Standard 1.2.7 sets strict rules for nutrition and health claims, and some claims need your product to meet set criteria. Words like healthy or superfood can mislead if they can’t be backed up. We keep your posts and labels honest.
No. Our office is in Mildura, and we work with food businesses across regional Australia by video and phone. As a food marketing agency in the Sunraysia region, we know how markets, harvest seasons and tourist traffic shape a food business’s year.
No, our plans have no lock-in contracts. Your social accounts, photos, designs and Google profile belong to your business, so you can take over at any time.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
