Regional economy
Agribusiness marketing for Australian farm businesses and the suppliers who serve them, planned around seasons, field days and long sales cycles.
Partnership plans from $4,500 + GST a month
Agribusiness
Rock Solid Marketing plans and runs marketing for farm businesses, rural suppliers and agricultural service companies across Australia, from our office in Mildura. Our office sits in Sunraysia, where grapes, citrus and almonds are grown, so pruning and harvest are part of the town we work in.
Selling to growers isn't like selling to shoppers. Your buyer decides slowly, talks to the neighbours, trusts what they see at field days and won't read a thing during harvest. Marketing for farmers has to arrive at the right point in the season, in plain language, with the technical detail that justifies the spend.
Partnership plans start from $4,500 + GST a month (see our marketing partnerships), beginning with a free 30-minute discovery call. If a better product page and a field day follow-up plan would do the job, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We plan the year around the crop calendar, so content and ads land in the quieter weeks when growers plan and buy.
We set up a simple capture form for the stand, then a follow-up email series and a call list, so every conversation gets a next step.
We rewrite them in plain language with the numbers growers care about, and keep the full specifications one click away.
We build pages and search work around the problems your products solve, so growers researching a fix find you between rep visits.
Services
What we do for agribusiness
Marketing strategies for farmers and the businesses that serve them work best when every channel follows the farming calendar, not the retail one.
Campaigns timed to planting, spraying, harvest and the quieter months when growers plan. Nothing important goes out during the busiest weeks of the season, when nobody is reading.
Banners, flyers and product sheets designed for the stand, plus a lead form and a follow-up email series so conversations turn into quotes.
Pages that answer what growers search when something goes wrong in the paddock or the block. SEO for agribusiness on its own starts from $1,000 + GST a month.
How-to guides, product explainers and short videos that describe your product in growers' words, with the numbers they need. Written with your technical staff and approved by you.
Seasonal tips, product updates and event invites to customers who opted in, so your name stays in front of them between visits. Every message follows the Spam Act 2003.
Each month you see enquiries by source, field day leads followed up and quotes sent, next to what each channel cost, reviewed with your account manager.
Who it’s for
How it starts
We start with how you sell now: who buys, when they buy, what your reps hear in the paddock and which events bring in work. Then we map that against the farming year, so we know when your buyers have time to listen.
If you need to hear from growers directly, Dr. Damian Collins can run a focus group, quoted separately. You get a plan for the year with the campaigns, events and content in order, and you approve it before anything goes out.
Reach growers when they have time to listen.
Work in this industry
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Your specialists
Ami HeathMarketing LeadWollongong NSW
Dr. Damian CollinsExperienced Behavioural ScientistMelbourne VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is billed by Google and Meta, outside the plan fee. Printing, stand hire and event travel are not included.
Partnership plans
Choose the hours that fit your season. Every plan covers search, content, email, social and reporting, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
You can throw all the money you want at paid advertising and web design services, but remember this golden rule: content is king. If you want to continuously drive traffic to your website, gain new visitors, and get other sites to link to yours (hello, SEO juice), you need to host quality content on your
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsA partnership plan costs from $4,500 + GST a month for 28 hours of work. For more hours, Standard is $5,500 + GST (35 hours) and Advanced is $7,500 + GST (45 hours). Ad spend, printing and event costs sit on top. If search is your main gap, SEO alone starts from $1,000 + GST a month.
Agribusiness is the business side of farming. It covers growing and selling produce, plus everything that supports it: seed, fertiliser, machinery, irrigation, finance, processing and transport. A grower is an agribusiness, and so is the dealer who sells them a tractor. The marketing for each looks different, so we start with who buys from you.
Most businesses whose customers are farmers, or whose product comes off a farm. That includes input suppliers, machinery and irrigation dealers, agronomists, contractors, packers, processors, exporters and agtech companies. Farm businesses themselves count too, especially those selling direct to buyers or to the public. If your customers wear work boots, you're probably in it.
Yes. Agric business is a shortened way of saying agricultural business, which is what agribusiness means. Some people use it for farming alone and agribusiness for the wider supply chain, but the terms overlap. For marketing, what matters is whether you sell to growers, to buyers of produce or to the public.
Yes. We work from Mildura in the Sunraysia growing district, and our 10 specialists are based across Victoria, New South Wales, Queensland and Tasmania. Clients outside the region meet their account manager by video or phone, and we plan field day campaigns wherever you exhibit.
The brief is different. Agribusiness buyers decide slowly, trust peers and field days, and go quiet at harvest, while most marketing calendars follow retail seasons. Whoever you choose, ask how they'll plan around your season and follow up event leads. We're based in a growing region, so that calendar is the one around us.
Within days, not weeks. We set up a short form your staff fill in at the stand, tagged by product interest. Each lead then gets a thank-you email, the product sheet they asked about and a reminder to your rep to call. You see in the report how many became quotes.
No. Partnership plans have no lock-in contract, so you can lift the hours before the field day season and ease back at harvest. A dedicated account manager runs your plan with the whole team behind them. We meet monthly, by phone, by video or at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
