Web Design
Custom web development for Australian businesses that have outgrown a theme: a site and editing system built around your products, people and processes.
Custom builds
Rock Solid Marketing provides custom web development for Australian businesses whose websites have outgrown a theme, from our office in Mildura. The signs are familiar: plug-ins that clash after every update, a product range squeezed into a blog layout, and staff who need a developer to change a price.
A custom build starts from your content instead. We map what you publish (products, specifications, locations, team members) and build the site and its editing screens around it. Our custom builds run on Next.js with the Rock Solid Marketing CMS, so your team edits fields, not code.
Custom builds sit in our Advanced package, from $12,000 + GST. If a well-chosen theme with one or two extra features will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What custom means here
Custom doesn’t mean starting from nothing. The parts that matter to your business are built for it, and everything else uses proven tools.
We set up the CMS around what you publish: a product has a price, specifications and photos; a location has hours and a map. Your staff fill in labelled fields, so pages stay consistent and nobody breaks the layout.
For Aline Trading we built a complete product catalogue that visitors search and filter by category, price and specification, and that the team updates themselves. Large ranges need this, and a theme’s shop page rarely copes.
Our custom builds run on Next.js, an open-source web framework, with the Rock Solid Marketing CMS behind it. Pages are generated from your content, so adding a product or location adds its page without calling a developer.
Advanced includes email marketing integration and a CRM automation database. Enquiries and sign-ups land where your team already works, instead of in one more inbox someone has to remember to check.
Advanced includes the Google Analytics kit and SEO set-up. You see which pages and products people use from the first week, not months later when someone finally remembers to add tracking.
We train your team on the CMS before launch, as we did for Aline Trading, then support you for 8 weeks on Advanced. After that, a care plan or upfront hours keep the site maintained.
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Our custom web development service runs in four stages, with your sign-off before each one starts.
A free 30-minute call about what the site must do, what it connects to and who will edit it. We tell you early if a theme would do.
We map your content types and fields, list the integrations, and give you a written scope and a fixed price on the Advanced package.
We design the key templates, build them on Next.js with the CMS, and import your existing content where it can move, so you review real pages.
Your team practises in the CMS before launch. Then we go live, check every template on phones and desktops, and support you for 8 weeks.
Theme or custom?
Most websites don’t need one, and a custom website development agency should tell you that up front. A 5 to 25 page site for a service business fits a theme well, and our Essentials or Standard packages cost less. Custom earns its price when the site carries data, not just pages.
That usually means a product range with specifications, many locations or staff profiles, or content several people edit. It also suits a site that has to talk to your CRM or email platform. If two or more of the points below sound like you, it’s worth a conversation.
Custom is for the parts a theme can’t do, not the parts it can.
In the Advanced package
Bigger catalogues, extra integrations and features beyond the scope are quoted, or charged at $175 + GST an hour. Copywriting and photography aren’t included.
Pricing
Custom builds sit in our Advanced package. Care and hosting are priced separately, so you choose whether we look after the site once it’s live.
Advanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWebsite maintenance
From
$275+ GST a month
We’ll keep your plugins and certificates up to date, monitor your website activity, fix any bugs or breaks that may arise, and keep your website backed up and secure.
Basic care for 3 to 5 page sites. Larger sites: Essentials $395 + GST a month; e-commerce and complex sites: Premium $549 + GST a month (minimum 6 months).
Enquire NowWeb hosting
From
$400+ GST a year
Flexible Australian hosting for businesses just starting out, growing fast, or running a high traffic e-commerce site. cPanel or VPS, with unlimited support.
Enquire NowOur work
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
Key Project: Aline Trading – CMS Development & Complete Product Catalogue Website Project Overview:Rock Solid Marketing partnered with Aline Trading to overhaul its online presence by developing a comprehensive Content Management System (CMS) and a complete product catalogue website. The objective was to create a robust digital platform that streamlined product management, enhanced user experience
Key Project: Illawarra Shoalhaven Joint Organisation (ISJO) – Strategic Marketing & Stakeholder Engagement Project Overview:Rock Solid Marketing partnered with the Illawarra Shoalhaven Joint Organisation (ISJO) to elevate their brand and strategically engage with local councils and communities. The aim was to improve the visibility of ISJO’s initiatives, communicate their regional impact, and stre
Ever click onto a website and have to wait for images and graphics to load on it? I don’t know about you, but we here at Rock Solid Marketing don’t like it, and more importantly Google doesn’t like it. In fact, Google takes page loading speed into account when determining search rankings Simply put, website
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsCustom builds with us start from $12,000 + GST on our Advanced package, or 6 monthly payments of $2,000 + GST. That covers a site of 25 to 50 pages designed for your industry, email marketing and CRM integration, and 8 weeks of support. Big catalogues or extra integrations add development hours at $175 + GST an hour, priced in your scope before you sign.
Custom website development means building a site’s structure and editing system around your content, instead of fitting your content into a ready-made theme. A theme decides what each page can hold. A custom build lets your products, specifications or locations decide. It costs more up front and suits sites that carry a lot of structured information.
It depends on the content model, so we put a timeline in your written scope rather than guess on the first call. Two things move it most: how much existing content has to be moved across, and how quickly decisions come back from your side. Agreeing the content types and fields early keeps the build on track.
Yes. Every custom build includes a CMS set up for your content: the content types, fields and editing screens your staff use. For Aline Trading we built a custom CMS so the team can add products, update listings and manage promotional content without technical help. We train your team on it before launch.
Use a theme for pages of text and photos; go custom when your site holds structured data or connects to other systems. A theme-based Standard site is $6,500 + GST for 10 to 25 pages. If only one feature is missing, Standard plus a few development hours at $175 + GST an hour usually costs less than a full custom build.
Enterprise website development is building sites for larger organisations where several teams publish, approve and report through one website. The work leans on clear content types, editing roles and a structure everyone can follow. Our closest work is for regional groups of councils: we redesigned the ISJO website and refreshed FWJO’s, each serving councils, partners and residents.
Yes, that’s the reason to build the CMS around your content. Your team opens a product, location or staff profile and changes its fields: price, specifications, photos, opening hours. Pages update from those fields, so the layout stays consistent. For ongoing help, Premium care is $549 + GST a month (minimum 6 months), or buy upfront hours at $175 + GST an hour.
Because it lets us build exactly the templates your content needs and keep full control of how each page loads. Next.js is an open-source web framework; paired with the Rock Solid Marketing CMS, it gives your team simple editing screens. As a custom website development service, we use it for structured, content-heavy sites. Simpler sites still suit WordPress.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
