Social Media Management
A Facebook marketing agency for businesses whose customers check the page before they call, book or visit: posts, events and paid reach.
Your Facebook page
Rock Solid Marketing is a Facebook marketing agency that runs Facebook pages, events and paid reach for businesses across Australia, from our office in Mildura. Before someone books a table, calls a plumber or drives to a market, they often open your Facebook page. If the last post is from autumn, they wonder if you’re still open.
We keep the page current with posts, photos, reels and events, written in your voice and approved by you. Then we put paid reach behind your strongest posts, so people nearby who don’t follow you yet see them too.
Social media packages start from $1,500 + GST a month, and on the Starter plan Meta (Facebook and Instagram) counts as 1 platform. If a tidy Google Business Profile will bring you more calls than Facebook, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
The work covers the whole page: what you post, how events are promoted, who sees your best posts and what you learn each month.
We create the Facebook event, its cover image and the run of reminder posts. Sunraysia Farmers Market’s seasonal campaigns were built this way, with growers and makers as the story.
Your staff, your regulars and your suppliers make better posts than stock photos. We turn their faces and stories into posts, carousels and reels people stop scrolling for.
We check your page category, hours, contact button and About details against your website and Google profile, so nobody rings an old number or turns up when you’re closed.
On Standard and Advanced plans, a boost budget pushes your strongest posts to people nearby. You don’t need a separate FB ads agency for that: it’s part of the plan.
Replying to comments and messages for you (community management) is priced to the job, because it needs someone watching the page. Many owners answer customers themselves, and we plan posts around that.
A dashboard you can open any time, and a monthly meeting with your account manager: what went out, who saw it, what people clicked and what to change next month.
Who it’s for
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
A short set-up, then the same monthly rhythm: plan, make, approve, post and review.
30 minutes on your customers, your busy seasons and what your Facebook page does for you now. You leave knowing which plan fits, if any.
We review your page details, recent posts and competitors, then agree your content themes, tone of voice and the events coming up.
We make the posts, reels and event graphics. You approve each one on our scheduling platform, with one round of changes.
Posts go out on schedule, boosts run on the strongest ones, and we meet monthly to go through the dashboard together.
Organic and paid
Organic posts keep your page alive for the people who already follow you. Paid reach finds the people who don’t. Most local businesses need some of both, in a mix that shifts with the season.
When Mildura Workers Club wanted to reach younger audiences and families, the work paired monthly promotions for meals, entertainment and raffles with event marketing for holidays and sporting fixtures. Its project records a strong uplift in event attendance and social engagement. We plan your calendar the same way: around your busy weeks, not a fixed template.
Posts for the people who follow you, paid reach for the ones who don’t.
Every plan includes
Boost budgets on Standard (at least $200 a month) and Advanced (at least $500 a month) are paid to Meta. Community management and photo or video shoots are priced to the job.
Plans and pricing
Every plan includes a briefing session, competitor research, your approval on every post, a reporting dashboard and a monthly meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowOur work
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Resources
Are you using a Facebook page for your business? Here are some tips on how to drive engagement, gain more followers, and bolster your business’s online presence through Facebook: Create a Facebook page, not a personal profile Some business owners make the mistake of using their Facebook profile for their business. The problem here is
Rock Solid Marketing was engaged by Steve Banks CEO of the Mildura Workers for a year-long social media contract aimed at enhancing their online presence, boosting community engagement, and driving membership growth. As a vital part of the local community, Mildura Workers needed a comprehensive social media strategy to reach a broader audience, promote events,
With the plethora of social media platforms out there, it’s easy to get overwhelmed when it comes to choosing which social media networks to implement for your business. Before diving in, note that you needn’t be active on all social media; instead, your social media strategy should focus on being present on just a couple
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur plans start from $1,500 + GST a month for Starter: 8 posts a month on 1 platform. That platform can be Meta, which covers Facebook and Instagram. Standard is from $2,000 + GST a month and adds a second platform, 12 posts and at least $200 a month of boosting paid to Meta. Advanced is from $2,800 + GST a month.
As an estimate, Starter plus our Lite social ads package costs about $3,500 + GST a month plus 10% of ad spend. The ad spend is paid to Meta. That pairs 8 posts a month with 1 tracked campaign. Many local pages manage with Standard’s boost budget instead, which costs less. You get a fixed quote after the discovery call.
It works in two layers: posts that keep your page current for followers, and paid reach that shows your best posts to people nearby. We plan the posts around your calendar, you approve them, and Meta’s targeting lets boosts reach people by location and interests. The monthly report shows which layer brought the clicks.
Start with accurate page details, then post what only you can show: your staff, your stock and your regulars. For a small business, 2 posts a week on Meta is a realistic start, which is our Starter plan. Add a Facebook event for anything people can turn up to, and boost only the posts that already get comments.
Usually, yes, when your customers are local and check Facebook before they visit, as market, club and venue customers do. Sunraysia Farmers Market’s project records increased event attendance and early-morning foot traffic from its Facebook and Instagram work. It’s worth less when your buyers search Google for an urgent fix, and we’ll say so.
Yes, for keeping followers informed, but organic posts alone reach few new people. That’s why our Standard plan includes at least $200 a month for boosting, about 4 posts at $50 each, and Advanced at least $500. If you only want organic posts, Starter keeps the page current with no boost budget at all.
Yes, events and openings are where it works well, because there’s a date, a place and a reason to share. For TRP Parts in Renmark we ran teaser posts before the store opening, launch content on the day and a follow-up plan. Its project records interest in the launch and people at the opening.
Hire an agency if you want the posts made and scheduled for you; a consultant suits owners who only want advice. As a Facebook agency we do both: ongoing plans from $1,500 + GST a month, or one-off advice at our $175 + GST hourly rate. If you only need paid campaigns, our Facebook ad agency service is Facebook ads management.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
