Social Media Management
A Facebook advertising agency for Australian businesses that want every ad dollar tracked and every result reported in plain English.
Facebook ads management
Rock Solid Marketing is a Facebook advertising agency that plans, writes, designs and manages Facebook and Instagram ads for businesses across Australia from our Mildura office. Maybe you boost a post now and then and hope it works. Or you’ve tried Ads Manager, watched the budget disappear by Thursday and still can’t say which ad brought in the last enquiry.
We set up tracking first, so every campaign is measured against calls, form fills and sales, not likes. You see two separate costs: our management fee and the ad spend you pay to Meta. The ad account stays in your name.
Social ads packages start from $2,000 + GST a month plus 10% of ad spend, and every campaign starts with a free 30-minute discovery call. If boosting a few posts inside a social media plan will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What you get
Every campaign is set up to answer one question: which ads brought in customers, and what did each one cost?
We install the Meta Pixel and set up conversion events for calls, forms and purchases. Under the Privacy Act 1988 your privacy policy should name this tracking, so we flag the wording for you to check.
Before a dollar is spent, we look at who buys from you, where they live and what they need to hear. Ads for the towns around your shop read differently to a national online store campaign.
Our designers make the images, carousels and short videos, and we write the copy. Each campaign launches with more than one version, so the data, not a hunch, decides what keeps running.
You set the monthly ad spend and Meta charges it to your card directly. We pace it across the month and pause ads that cost too much per enquiry, so the budget lasts.
Each month you get a report on spend, enquiries and cost per result, then a call with your account manager to agree what changes next. No vanity numbers dressed up as results.
Meta’s advertising policies limit targeting for some ads, such as job and housing ads, which Meta calls special ad categories. We check yours before launch, so ads aren’t rejected mid-campaign.
Who it’s for
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
From the first call to the monthly report, you know what’s running, what it costs and what it brought in.
We talk for 30 minutes about your customers, your offer and the ad budget you’re comfortable with, then recommend Lite, Essentials or Advanced.
We get partner access to your ad account, install the Meta Pixel, set up conversion events and check your ABN and payment settings.
We write the ads and design the creative. You approve every ad before it goes live, and each campaign launches with more than one version.
We adjust audiences, budgets and creative through the month, then walk you through spend, results and next steps on a monthly call.
GST and billing
As a Facebook advertising agency, we keep the two costs of Facebook ads on two different bills. The ad spend goes from your card to Meta. Our management fee comes from us on a tax invoice that shows + GST.
Meta’s Business Help Centre says a GST-registered business buying ads for business use can add its Australian Business Number (ABN) in the payment settings of Ads Manager, so GST isn’t added to the ad purchase. We check that setting when we start. Your accountant confirms how you claim it.
Two bills, both easy to read, and no surprise hidden fees.
Package inclusions
Our Facebook ads services come in 3 packages: Lite runs 1 campaign, Essentials ($4,000 + GST a month plus 8% of ad spend) runs 2, and Advanced ($6,000 + GST a month plus 6% of ad spend) runs 3. Ad spend is paid to Meta on top.
Plans and pricing
Every package includes an account manager, a monthly call, pixel set-up, ad copy and creative, testing, conversion tracking and monthly reporting.
Lite
$2,000+ GST a month
Social media advertising for businesses spending $500 to $2,000 a month on ads.
Ad spend is paid to the platform on top of the management fee.
Enquire NowEssentials
$4,000+ GST a month
Social media advertising for businesses spending $2,000 to $5,000 a month on ads.
Ad spend is paid to the platform on top of the management fee.
Enquire NowAdvanced
$6,000+ GST a month
Social media advertising for businesses spending $5,000 to $10,000 a month on ads.
Ad spend is paid to the platform on top of the management fee.
Enquire NowOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the
Rock Solid Marketing partnered with Mildura Truck Centre to enhance its social media presence and engagement. The goal was to develop and execute a strategic social media marketing plan that would boost brand visibility, increase engagement with potential customers, and drive traffic to their website. Services Provided Social Media Strategy & Planning: Content Creation &
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur Facebook ads management starts from $2,000 + GST a month plus 10% of ad spend, and the ad spend itself is paid to Meta. That Lite package runs 1 campaign and suits $500 to $2,000 a month of spend. Essentials is $4,000 + GST a month plus 8% for 2 campaigns, and Advanced is $6,000 + GST a month plus 6% for 3.
You choose the ad budget, and Meta charges it to your card. Ads Manager lets you set a daily or lifetime budget, so you control the total. As an estimate only, $1,000 of monthly spend on our Lite package means $2,100 + GST in management ($2,000 plus 10% of spend) and $1,000 to Meta. You get a fixed quote after the discovery call.
A single boosted post costs whatever budget you give it, because Meta sells ads by auction rather than at a set price. Our Standard social media plan includes at least $200 a month of boosting, about 4 posts at $50 each, paid by you to Meta. That suits occasional boosts. A planned campaign with tracking belongs in a social ads package.
Yes, Meta adds GST to Facebook ads unless your GST-registered business has added its ABN to the ad account. Meta’s Business Help Centre says the ABN goes in the payment settings of Ads Manager. Meta also notes that accounts on monthly invoicing are charged GST either way. We check the setting with you, and your accountant advises on claiming it.
Yes, our management fee is GST exclusive, so every invoice adds GST: Lite is $2,000 + GST a month plus 10% of ad spend. The percentage is worked out on what you spent with Meta that month. Two separate bills keep it clear: Meta’s for the ads, ours for the planning, creative, tracking and reporting.
Yes, it often does when the offer is clear, the audience is local and tracking is in place before launch. A café, a caravan park or a tradie can reach people within driving distance on a modest budget. Our Lite package suits $500 to $2,000 a month of spend. If your budget is smaller, boosted posts inside a social media plan may suit you better.
No, it works best when people browse before they buy or decide on the spot. Mildura Truck Centre ran monthly ad campaigns for sales and service, and its project records higher enquiry rates for new and pre-owned trucks. Buyers who search Google for an urgent fix are often better reached there. A good Facebook advertising company tells you which fits before you spend.
A Facebook ads agency builds campaigns around a goal, an audience and tracking, while a boost pushes one post to more people. We test several ads against each other, move budget to what brings enquiries and report the cost of each result. If you’re comparing an agency for Facebook ads, ask how they report that cost.
You do: the ad account, the Meta Pixel and the data stay in your business’s name. We’re given partner access in your Meta business settings, so you can remove it whenever you choose. If you’re looking for a Facebook ads agency in Australia, check this first, because your campaign history and audiences should stay with you.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
