Trades and industry
Marketing for mechanics and workshops across Australia that want regular customers coming back for every service, not just one-off repairs.
Partnership plans from $4,500 + GST a month
Mechanics
Rock Solid Marketing runs marketing for mechanics, workshops and mobile mechanics across Australia, from our office in Mildura. Our automotive work includes Broken Hill Truck Centre, where we promoted sales, parts and servicing across three locations, and Mildura Truck Centre.
A workshop doesn't grow on one-off repairs. It grows when the family who came in for brakes books their next service with you, and their neighbour does too. Your marketing has to win that first visit, then make the second one automatic.
Our marketing partnership plans cost from $4,500 + GST a month. We'd start with a free 30-minute discovery call about your workshop. If a tidy Google listing and service reminders would fill the diary, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set up service reminders by email or text, based on the date and kilometres, sent only to customers who agreed to hear from you.
We publish clear starting prices for log-book and general services that you set, with what's included and what's extra.
We ask every happy customer for a review after pick-up and help you reply to every review, good or bad, without incentives.
We add fleet and commercial pages, then reach local businesses with vans and utes through search and direct email.
Services
What we do for mechanics
Digital marketing for car mechanics in Australia works when search brings the first job and reminders, reviews and service bring every one after it.
Reminders by email or text when a service falls due, with a link to book. Sent only to customers who opted in, as the Spam Act 2003 requires.
Your Google Business Profile, plus pages for log-book servicing, brakes, air conditioning re-gas and four-wheel-drive work. SEO on its own starts from $1,000 + GST a month.
Review requests after every pick-up and a reply to every review. A strong rating does more for a workshop than almost any ad.
Starting prices you set for common services, with inclusions spelled out. Customers who know the price before they ring are easier to book.
Service-area pages for the suburbs and towns you drive to, and a booking form that captures the car, the problem and where it's parked.
Each month you see bookings, calls and reminders that turned into visits, by channel, with what each one cost, reviewed with your account manager.
Who it’s for
How it starts
We start with the customers you already have: how many come back, how often, and which services they book. Then we check how you appear on Google against the workshops nearby, and what a new customer sees before they ring.
From that you get a plan that fills the gaps in your workshop diary, starting with rebookings and reviews. You approve the reminders, prices and offers before anything goes out.
Win the first job, keep the next ten.
Work in this industry
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Google and Meta bill ad spend outside your plan. Any SMS sending costs are passed on at cost.
Partnership plans
Pick the hours that suit your workshop. Each plan covers search, reminders, reviews, social and reporting, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsA partnership plan for a workshop starts at $4,500 + GST a month and covers 28 hours of work. Ad spend is extra. Smaller workshops can begin with SEO alone from $1,000 + GST a month, or just a Google Business Profile set-up for $500 + GST.
Keep the ones you have, then win new ones. Service reminders and reviews bring existing customers back and convince new ones. Then a strong Google listing, clear service prices and local search ads bring in people who've just moved to the area or fallen out with their old workshop.
They're one of the cheapest ways to fill a workshop diary, because the customer already trusts you. A reminder with a booking link, sent when the service falls due, catches them before they think of anyone else. Customers must have agreed to receive them, as the Spam Act 2003 requires.
Show starting prices for common services, such as log-book and general services, with what's included and what might add to the bill. Customers compare workshops on price before they call, and a clear guide builds trust. You set the prices and update them as costs move.
Marketing for mobile mechanic businesses leans on your service area and convenience. Set up your Google Business Profile as a service-area business, build pages for the suburbs you cover, and make booking easy on a phone. Reviews that mention coming to the customer's home or work are gold.
In moderation. A few posts a week showing interesting jobs, the team and seasonal tips, such as pre-holiday checks, keep you visible to locals. Social rarely beats Google and reminders for bookings, so we keep it in proportion within your plan. Before-and-after photos of a restoration often get the most attention.
Yes. Local businesses with vans and utes need reliable servicing and fast turnaround. We build a fleet page, reach business owners through search and direct email, and set up a simple process for regular bookings and invoicing information. One fleet account can fill a lot of diary.
No. There's no lock-in, so hours can rise when the diary has gaps and fall when the hoist is full. Your account manager meets you monthly, by phone or video or at our Mildura office by booking, to agree what's next. Nothing runs without your OK.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
