Trades and industry
Solar marketing for installers and retailers whose buyers research for weeks: honest content, real installs and follow-up that wins the quote.
Partnership plans from $4,500 + GST a month
Solar marketing
Rock Solid Marketing provides solar marketing for installers, retailers and battery specialists who want to win customers on trust. Your buyers have had the door-knocker, the cold call and the ad promising a $0 power bill. They research for weeks, compare three quotes and ask their neighbours before they sign.
We help you be the company that explains things plainly. That means clear pages on systems, batteries and how quotes work, photos of your own installs, genuine reviews and follow-up emails while people decide. Savings figures, rebates and accreditations come from you and are checked before anything is published.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We show your own team, your own installs and your after-sales service, so you look like a local business that will still answer the phone in five years.
We set up a short email series for people who opted in: what to compare between quotes, battery questions answered and recent installs nearby.
We write ads around facts you can prove, never promised savings figures, because the Australian Consumer Law treats misleading savings claims seriously.
We build pages that answer the questions buyers actually ask: sizing, batteries, roof types, timelines and what happens after install.
Services
What we do for solar companies
Each piece helps a careful buyer trust you enough to book a site visit, then choose your quote.
System sizing, batteries, roof types, warranties and what a site visit involves, written plainly so buyers come to the quote already understanding the options.
Your Google Business Profile, local search and pages for the towns you install in, so people searching nearby see a local installer, not a call centre.
Google Ads and Meta ads built around facts you can prove, aimed at homeowners in your area. You set the budget and pay the platforms directly.
A welcome series and newsletter for people who opted in, sent with your details and an unsubscribe as the Spam Act 2003 requires.
Short stories from finished installs with photos and the owner's own words, published only with their approval. Future buyers see real roofs in their own area.
A simple way to ask every customer for a review after install, and replies to every review. No fake or filtered reviews.
Who it’s for
How it starts
Before we write a word, we collect what you can prove: your accreditation, product warranties, install numbers, service area and how you handle after-sales support. Anything we can't confirm with you stays off the page.
Then we look at where your best customers came from and what they asked before signing. That shapes the pages, ads and emails. Solar digital marketing works best when every channel tells the same honest story and points to the same next step: a site visit.
Only claims you can back up.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google or Meta on top of your plan. Savings figures, rebates and accreditation claims are supplied and approved by you.
Pricing
Every plan includes a dedicated account manager, Google Ads management, SEO, email, social media and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur solar marketing runs inside partnership plans from $4,500 + GST a month, covering your website, search, ads management, email and reporting. Ad spend is paid to the platforms on top. If tidying your Google Business Profile and asking every customer for a review will do the job for now, we'll tell you before we quote.
Market solar by being the most trustworthy option a buyer finds. Explain systems and batteries plainly, show your own installs and team, collect genuine reviews and follow up while people compare quotes. Avoid big savings promises: buyers have heard them all, and misleading claims can breach the Australian Consumer Law.
For panels, batteries and inverters, sell the outcome and the service, not the spec sheet alone. Show how each product suits a type of home or business, what the warranty covers and who supports it locally. Use product brand names accurately, and only claim what the manufacturer and your accreditation allow.
Make the next step small and safe. Offer a no-pressure site visit, explain what you'll check on the roof and switchboard, and send a written quote that's easy to compare. Then follow up with useful information, not pressure. Cautious buyers choose the installer who answered their questions best.
Share content that helps people decide. That means what to compare between quotes, how batteries work, what happens on install day, recent installs nearby and seasonal reminders about system checks. Keep each email short with one link. Send only to people who opted in, with your details and an unsubscribe, as the Spam Act 2003 requires.
It's the online side of winning solar customers: your website, Google Business Profile, search, Google and Meta ads, email and reviews. For solar, it also means managing claims carefully, because savings, rebates and accreditations need to be accurate. Solar company marketing works best as one joined-up plan rather than separate suppliers.
You need people who understand regional buyers and won't make claims you can't back up. We're honest about it: we're a regional marketing agency, not a solar-only shop, and we don't claim a list of solar clients. Unlike many solar marketing companies selling leads, we build your own name, website and reviews.
Beyond ads: website pages for systems and batteries, local search, Google Business Profile management, review requests, email newsletters, install stories and monthly reporting. For a solar marketing agency, the goal is a pipeline you own, not leads you rent. Everything runs through one account manager, with no lock-in contract.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
