Web Design
Air conditioning website design for installers and service businesses: system guides, clear starting prices and quote forms that take room details.
Part of Marketing for Air Conditioning CompaniesInstaller websites
Rock Solid Marketing designs and builds air conditioning websites for installers and service businesses across Australia, from our office in Mildura. Each site is planned to do two jobs: turn a hot homeowner into a well-described quote request, and bring past customers back for servicing.
Most enquiries arrive as 'how much for an air con?' with no room size, no photos and no idea of split or ducted. Your team then spends the afternoon on the phone. A good air conditioning website explains the options plainly and asks the right questions before anyone picks up the phone.
Our Essentials package costs $5,000 + GST for up to 5 pages, payable over 6 months at $833 + GST. A free 30-minute discovery call is the first step, and if your current site just needs a better quote form, we'll say so.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
A quote form asks for the rooms, their rough size, photos of where the unit would go and whether they're thinking split or ducted.
Plain system guides explain split, multi-split and ducted, sizing and running costs, so buyers understand why your quote is what it is.
A service booking page and optional reminders turn every install into years of servicing work.
What goes on an installer's site
Every page moves a homeowner closer to a quote you can actually price: the right system, the right size and the right details.
Split, multi-split, ducted and reverse-cycle systems explained in plain language, with pros, cons and the brands you install.
Starting prices for every common install, with what's included and what changes the price, so enquiries arrive with realistic expectations.
Rooms, sizes, photos, timing and system preference collected up front, sent to the right person, with an automatic reply straight away.
A service and cleaning booking page for past customers, with seasonal banners for spring and autumn that your team can edit.
Pages that load quickly on a phone, a call button in the header and your service area clear, for the homeowner sweating on the couch.
Your refrigerant handling and electrical licence details where your state requires them, plus the brands you're authorised to install, supplied by you.
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
How it starts
We start with the enquiries you get now: what people ask, what's missing when they ask it and which jobs you'd like more of. Those gaps decide the guides, the prices and the questions on the quote form.
You approve the page list and the design before we build. We load your systems, prices and service areas, then test every form and call button on a phone before launch.
Better questions, better quotes.
Package inclusions
Most installers with several system pages fit Standard, from $6,500 + GST for 10 to 25 pages. Copywriting for the guides is quoted at $175 + GST an hour.
Website packages
Three sizes, each with SSL, quote forms, a phone-first layout and a year's hosting included.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWork in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
Think about the last time you visited a website on your phone. Did you find what you were looking for straight away – or did you have to zoom in, scroll around and wrestle with a menu that seemed determined not to cooperate? With so many people browsing, searching, and making purchasing decisions from their
As a Mildura digital marketing agency, web design services are a major component of our business. From website redesigns to content management to optimisation, we’ve had clients come to us with all sorts of websites to work on. We’ve definitely seen and designed enough sites to have a fair idea of what works and what
You can throw all the money you want at paid advertising and web design services, but remember this golden rule: content is king. If you want to continuously drive traffic to your website, gain new visitors, and get other sites to link to yours (hello, SEO juice), you need to host quality content on your
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsEssentials is $5,000 + GST for up to 5 pages, or 6 payments of $833 + GST. Installers with system guides and service pages usually need Standard, from $6,500 + GST for 10 to 25 pages. You get a fixed quote after we've talked through the job.
Include system guides, starting prices and your service area. Add a quote form that asks for room details and photos, a service booking page, reviews and your licence details. Add commercial pages if you do business work. Each page should help a homeowner or manager ask for a quote you can price.
They're clear and quick. Good installer sites explain the options plainly, show starting prices, load fast on a phone and make it easy to request a quote with the right details. They also look after past customers with service booking, which keeps the work coming.
Show starting prices for common installs, such as a standard split system, with what's included and what changes the price. It filters out bargain hunters and builds trust with everyone else. You set the prices and update them when supplier costs move. Price pages also answer the question most people search first.
They can request one with all the details you need: rooms, sizes, photos and timing. Many installers still visit before a final price, but a good request form saves a phone call and lets you prioritise the best jobs. It also shows which jobs are worth a site visit.
Yes. A service booking page lets past customers choose a time or request a call back, and seasonal banners remind them in spring and autumn. Reminder emails can follow for customers who opted in, as the Spam Act 2003 requires. Every servicing visit is also a chance to talk about upgrades.
Many installers show their refrigerant handling and electrical licences, and some states require licence numbers in advertising. It also reassures homeowners. You supply the details and confirm what applies in your state; we place them where people look. Out-of-date licence details look worse than none.
Your business owns the content, photos and design you approve. Your team can update prices, banners and service offers in a simple editor. Care plans for hands-off updates are from $275 + GST a month (6-month minimum). You keep control of your prices, and nothing changes without your OK.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
