SEO
SEO for air conditioning installers and service businesses across Australia that want to rank in their area before the first heatwave.
Part of Marketing for Air Conditioning CompaniesAir conditioning SEO
Rock Solid Marketing runs search engine optimisation for air conditioning installers and service businesses across Australia, from our office in Mildura. We work with trade businesses, and we plan the SEO work so it's done before the summer rush, not during it.
When the heat arrives, homeowners search for installs, repairs and servicing in their suburb and call whoever ranks first. Rankings take months to build, so the businesses that win in December did the work in winter. Your site needs a page for each job you do and a Google listing people trust.
Our SEO plans cost from $1,000 + GST a month, reviewed every month with no lock-in, and we'd start with a free 30-minute discovery call. If a Google listing tidy-up is the bigger win, we'll say so before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We do the groundwork in winter and spring (pages, profile and links) so rankings are building when demand arrives.
Each job and system type gets its own page, so a search for ducted air conditioning repairs lands on the right one.
We help you ask every customer for a review and reply to each one, so your profile earns prominence fairly.
What the work covers
SEO for air conditioning companies works best when your listing, your service pages and your reviews all point to the same suburbs and jobs.
A complete Google Business Profile with the right categories, service areas, photos and booking link. A profile set-up on its own is $500 + GST.
Split and ducted installs, repairs, servicing, cleaning and reverse-cycle heating, each with its own page, title and description that answer what people search.
Guides on servicing before summer and heating before winter, published weeks ahead so they've started ranking by the time people search.
Review requests after every job and replies to each review. No incentives and no review gating, which the ACCC treats as misleading.
Titles, meta tags, sitemap, robots.txt, internal links and page speed, checked and fixed every month so Google can read every service page.
Rankings by service and suburb, organic traffic, and calls and direction requests from your profile, reviewed with you every month.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We start by searching your area the way homeowners do, for installs, repairs and servicing, and note who ranks and why. Then we audit your Google profile, your service pages and your reviews against those competitors.
You get a priority list timed to the seasons: what to fix now, what to publish before summer and what to build over the year. You approve the plan before we start.
Do the SEO in winter, take the calls in summer.
Package activities
SEO plans don't include ad spend or new website builds. If your site needs rebuilding first, website packages start from $5,000 + GST.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
If you own a business, there’s no question that you should have an SEO strategy in place in order to get your business website ranking on the first page of Google for your chosen keywords. But if you’ve paid attention to your Google results, you might have noticed the map that appears at the top of
In the fast-paced digital world, where instant gratification often feels like the norm, patience might seem like an outdated virtue. However, when it comes to SEO (Search Engine Optimisation), patience is not just a virtue—it’s a necessity. At Rock Solid Marketing, we recently encountered a situation that highlights the importance of giving SEO strategies the
Total Organic Search Traffic Simply put, this is how many people are visiting your site as a result of finding it while doing a Google search. If you are putting effort into improving your site’s SEO, your goal is for your organic search traffic steadily increase over time. You can easily view your organic search traffic using
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPricing starts at $1,000 + GST a month, with monthly reviews and no lock-in. Each month covers keyword research, technical fixes, on-site work, link building and a Semrush report with a review call. More suburbs, services or locations to rank raise the cost, and we quote that after the discovery call.
In winter or early spring. Rankings take months to build, so work started in the cooler months is paying off by the time the heat brings searches. Starting in summer still helps, but you'll be competing for attention while the phones are already busy. The cooler months are also easier for your team to plan around.
Profile fixes can show within weeks, while new service pages and links usually take months. Google gives no timeline, so we don't promise one. Your monthly report shows rankings, traffic and calls, so you can see progress before the busy season starts. Reviews gathered over winter count in summer too.
It's SEO aimed at people with a broken system who need help quickly. That means a repair page for each common problem and system type, accurate hours on your Google profile and a phone number that's one tap away. Repair searches are urgent, so the map results matter most.
Yes. Engineers and mechanical services firms target builders, facility managers and consultants with commercial project pages and technical content. Residential installers target homeowners in the map results. Some businesses need both, with separate pages for each audience. The searches, pages and reports are different. Commercial work also runs on longer timelines.
HVAC SEO marketing covers heating, ventilation and refrigeration as well, and often targets commercial clients. Air conditioning SEO is usually residential and seasonal. If you do both, we build separate pages for each, so homeowners and facility managers each land on the right one. Shared pages usually serve neither well.
No, and be wary of anyone who does. Rankings are Google's call, and closeness to the searcher counts in the map results. We can promise the work: complete pages, an accurate profile, honest reviews and a monthly report showing what moved. Results are reported honestly, in good months and bad.
Rankings for your services and suburbs, organic traffic to each service page, and the calls and direction requests your Google profile received. We note seasonal trends and what's planned next. Your account manager goes through it with you on a monthly review call. You'll know what's planned before summer.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
