Regional economy
Online marketing for travel agency owners across Australia who want more enquiries from people who'd rather talk to an expert than book alone.
Partnership plans from $4,500 + GST a month
Travel agencies
Rock Solid Marketing runs online marketing for travel agency owners and home-based agents across Australia, from our office in Mildura. We plan and run the email, search, social and ads that bring enquiries from people who want an expert to plan their trip.
Your clients can book a flight or a hotel themselves in a few minutes. What they can't do alone is plan a complicated trip, organise a group or know which cruise suits a first-timer. Your marketing has to make that expertise visible, so the people who need it call you instead of a booking site.
Our marketing partnership plans start from $4,500 + GST a month, after a free 30-minute discovery call. If an email to your past clients and a tidy Google listing would do more, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set up email to past clients who opted in: trip ideas, early offers and a reminder before the season they usually travel.
We build pages around your own specialties, such as cruises, group tours, family trips or accessible travel, written in your voice so searchers find an expert.
We plan posts around your team, your own trips and client stories you have permission to share, so people see who they'd be dealing with.
We track enquiries by source in a simple dashboard and report on bookings, not just clicks and likes.
Services
What we do for agencies
Travel agency digital marketing works when every channel shows the same thing: a real person who knows the destination and answers the phone.
Your past clients are your warmest leads. We send trip ideas, early-bird offers and seasonal reminders to people who opted in, with an unsubscribe link in every email under the Spam Act 2003.
Specialty pages for the trips you know best, written to answer what travellers search before they book. SEO on its own starts from $1,000 + GST a month.
Trip reports, packing guides and sample itineraries drawn from your own travels. As your travel content marketing agency, we write in your voice and you approve every post.
Your team, your trips and your clients' stories, shared with permission, instead of stock beaches. Reels from your famils show people exactly who they'd be booking with.
Google and Meta ads for specific trips and departure dates, aimed at the people most likely to book them. Social ads management is from $2,000 + GST a month, plus 10% of what you spend.
Each month you see enquiries by source and how many became bookings, next to what each channel cost. Your account manager talks it through with you at the monthly meeting.
Who it’s for
How it starts
Online marketing for travel agency owners works best when it starts with the business you already have. We look at your client list, which trips you sell most, which earn the most and where your enquiries come from now. Then we pick the specialties worth building pages and campaigns around.
You get a short plan for the year, set around the seasons your clients travel and the trips you want to sell more of. You approve every offer and email before it goes out.
Your best next booking is a past client.
Work in this industry
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Google and Meta bill the ad spend separately from the plan fee. Supplier co-op funds, if you have them, can go toward the ad spend.
Partnership plans
Pick the hours that suit your agency. Every plan covers email, search, social, ads and reporting, run by one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPlans begin at $4,500 + GST a month for 28 hours of work. Standard gives you 35 hours for $5,500 + GST, and Advanced 45 hours for $7,500 + GST. Ad spend is paid to Google and Meta on top. Smaller agencies can begin with social media from $1,500 + GST a month or SEO from $1,000 + GST a month.
Start with the people who've already travelled with you. Email them trip ideas and offers, ask happy clients for reviews, and build web pages around the trips you know best. Then add search and paid ads for those specialties, so new clients find an expert rather than a price list.
Don't compete on price for simple bookings; compete on the trips where advice matters. Groups, cruises, multi-stop itineraries and accessible travel all need an expert. Put those front and centre on your website and in your ads, and show the person behind the advice in every post.
It plans and runs the channels that bring in enquiries: email to past clients, search, Google Business Profile, social media, ads and content. A good one also tracks which enquiries become bookings. With us, one account manager runs the plan and reports to you every month.
Sometimes not much is needed. If referrals keep you busy, a past-client email program and a tidy Google listing may be all you need, and we'll say so. Marketing earns its fee when you want new clients, a new specialty or bookings in a quiet season.
Yes, when they're yours and current. If you hold ATAS accreditation or supplier specialist status, we show it accurately with your approval and follow each supplier's rules for its logo. We never add a claim you can't back up. The accreditation details belong to you, so you check every word before it goes live.
Yes. Home-based agents often have strong client lists and little time, which suits email and social media done well. Social media plans start from $1,500 + GST a month for one platform, and partnership plans from $4,500 + GST a month cover several channels at once.
No. Partnership plans carry no lock-in contract, so you can lift the hours before a big sale season and ease off after it. Your plan is run by a dedicated account manager, with monthly meetings by phone, by video or at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
