Retail and consumer
Spa marketing for day spas and wellness retreats: fuller quiet months, more gift vouchers before Mother's Day and Christmas, and guests who return.
Partnership plans from $4,500 + GST a month
Spa marketing
Rock Solid Marketing provides spa marketing for day spas, wellness retreats and spas in hotels and resorts across Australia. A spa sells something people book for themselves or buy for someone they love. They want to see the space, feel the calm and know exactly what's included before they pay.
So we market the experience: photos of your rooms, packages people can understand at a glance, gift vouchers that are easy to buy online, and email to past guests before each peak season. Quiet months get their own offers, so the diary doesn't sag between Christmas and Mother's Day.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set up online gift vouchers with a clear choice of packages and amounts, ready to send or print, so last-minute gift buyers can order at 10pm.
We turn it into packages with names, photos and what's included, so guests choose an experience rather than compare minutes and prices.
We plan quiet-month offers for past guests who opted in, and promote weekday packages to locals and visitors.
Services
What we do for spas
Each channel helps a guest picture the visit, choose a package and book, or buy a voucher for someone else.
Packages with photos, what's included and prices, online booking and gift vouchers, all easy to use on a phone in a few taps.
Your Google Business Profile with photos of the rooms, services, hours and reviews, so locals and visitors can book from the map.
Seasonal emails to past guests who opted in: new packages, voucher reminders before peak days and quiet-month offers.
Calm, consistent photos and short videos of your rooms, products and team, so followers can picture themselves there.
Mother's Day, Christmas and Valentine's Day planned weeks ahead with voucher promotions, posts and ads, so vouchers sell before the rush.
A gentle review request after each visit and replies to every review. No incentivised or filtered reviews, as the ACCC requires.
Who it’s for
How it starts
We start with your year: the peak days, the quiet months, the packages that sell and the guests who come back. That shows where marketing can lift bookings and where vouchers do most of the work.
Then we build a plan that runs ahead of each season: vouchers promoted early, quiet months filled with offers for past guests, and steady content between. If you offer cosmetic or medical treatments, we follow the stricter rules that apply to them.
Promote the season before it arrives.
Work in this industry
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Meta or Google on top of your plan. Photo shoots are priced to the job.
Pricing
Every plan includes a dedicated account manager, social media, ads management, email and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur work for spas runs inside partnership plans from $4,500 + GST a month. That covers content, your Google profile, email, ads management and reporting. If you only need social posts for now, our social media plans start from $1,500 + GST a month, and we'll tell you before we quote if that fits better.
Sell the experience and make gifting easy. Show the rooms, name your packages, put gift vouchers online and promote them weeks before Mother's Day and Christmas. Email past guests with seasonal offers, and keep your Google profile and reviews current for people searching nearby.
Give past guests a reason to come back: a seasonal package, a weekday offer or a voucher top-up. Promote midweek treatments to locals, shift workers and retirees, and partner with nearby accommodation for visitor packages. Quiet months are also the time to refresh photos and content.
Start with the free basics. That means a complete Google Business Profile, reviews after every visit, consistent Instagram posts and an email list of past guests who opted in. Online gift vouchers often pay for themselves quickly, so set those up before spending on ads. Day spa marketing on a small budget is mostly about consistency.
Market to guests already staying and to locals. Put spa packages in booking confirmations and in-room information, partner with the accommodation on stay-and-spa packages, and keep a separate Google profile and page for the spa so locals can find and book it too. Hotel guests often book on the day, so make the spa easy to book from a phone.
Carefully, because medical spa marketing is regulated. Treatments by registered health practitioners follow AHPRA's advertising guidelines, including no testimonials about clinical outcomes, and prescription-only medicines can't be advertised to the public. We focus on your team, consultations and non-prescription treatments, and you stay responsible for compliance.
The term 'med spa' is common overseas. In Australia it's clearer to describe what you offer: a cosmetic clinic, a skin clinic or a day spa. Don't imply medical services unless registered practitioners provide them. When marketing a medical spa, practitioner registration details come from you, and claims follow AHPRA and TGA rules. If you're looking for a med spa marketing agency, check that it knows those rules before it writes a word.
We don't claim a list of spa clients. Our experience is in regional tourism and accommodation, such as Alivio Tourist Park, Warrawong on the Darling and Out of the Ordinary Outback. We'll be upfront about that, and plan around your packages, seasons and guests. You approve every package description and offer before it goes out.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
