Retail and consumer
A beauty marketing agency for skincare and cosmetics brands, clinics and studios that want launches that sell and claims that stay within the rules.
Partnership plans from $4,500 + GST a month
Beauty marketing
Rock Solid Marketing is a beauty marketing agency for Australian skincare and cosmetics brands, clinics and beauty studios selling products and treatments online. Your customers can't smell, swatch or test a product through a screen. They rely on photos, video, reviews and people they trust, and they scroll past anything that looks like an ad.
We plan launches, content and creator partnerships that show your products honestly, then use ads and email to turn interest into orders and bookings. We also check claims carefully, because a cosmetic that promises to treat a condition can fall under therapeutic goods rules. Salons should see our beauty salon marketing page.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We plan texture shots, short how-to videos and before-and-after content with permission, so customers understand the product before they buy.
We brief creators to disclose paid or gifted posts clearly, as the ACCC expects, and agree what they can and can't claim.
We check ad and website claims against your product's approvals, so cosmetic products don't make therapeutic claims the TGA would treat as medicines.
We follow each launch with email flows, reviews and repeat-purchase reminders, so first-time buyers come back.
Services
What we do for beauty businesses
Each piece helps customers see, trust and buy a product they can't try first.
Shopify or WooCommerce product pages with ingredients, how-to-use, shade or skin-type guides and reviews, built for buying on a phone.
Texture shots, routines and short videos for Instagram and TikTok, planned around launches and seasons rather than random posts.
Research and a shortlist of creators who suit your brand, clear briefs and disclosure, and tracking of what each partnership sells.
Meta ads for new products and proven best sellers, with claims checked before they run. You pay the platform directly.
Welcome, post-purchase and reorder emails for customers who opted in, set up in platforms such as Klaviyo.
Every product claim is checked against what your product is approved or listed for, and you sign off before anything is published.
Who it’s for
How it starts
Before we plan any content, we list what each product can truthfully say: what it is, who it suits, what the ingredients do and what your evidence supports. Anything that sounds like treating a condition gets checked first.
Then we plan the year around launches, gifting seasons and best sellers, with content, creators, ads and email working together. Beauty industry digital marketing works best when every channel tells the same story your packaging does.
Honest claims, beautiful content.
Work in this industry
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend, creator fees and product samples are paid on top of your plan. Influencer research and a shortlist is also available on its own for $1,600 + GST.
Pricing
Every plan includes a dedicated account manager, content, ads management, email and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur work for beauty brands runs inside partnership plans from $4,500 + GST a month, covering content, ads management, email and reporting. Ad spend and creator fees are extra. If you only need help choosing creators, our influencer research and shortlist is $1,600 + GST, and we'll tell you before we quote if that's enough.
It's the promotion of cosmetics, skincare, haircare and beauty treatments to the people who'll buy them. Because customers can't try products online, it leans heavily on photos, video, reviews and creators. It also means managing claims carefully, because some claims turn a cosmetic into a therapeutic good.
It's more visual, more trust-driven and more regulated. Shoppers want to see texture, shade and real skin, and they trust creators and reviews over brand claims. Product claims also sit under TGA and ACCC rules, so it needs more checking than selling, say, homewares.
Show it working. Plan texture shots and short routines, seed it with a few well-matched creators, and launch with an email to your list and ads to people like your best customers. Make the product page answer every question, from ingredients to who it suits, and ask early buyers for reviews.
Lead with your best sellers and let them introduce the rest. Bundle products into routines, use email to suggest the next product after each purchase, and keep shade or skin-type guides on every page. A range sells better when customers understand how the products work together.
Pick one or two channels and do them well: usually Instagram and email, backed by an online store that's easy to buy from. Post consistently, show real results with permission, and keep your claims honest. Paid ads and creators work best once the basics are bringing in sales.
Through their work and their reputation. Beauty professionals build a portfolio on Instagram, collect reviews, partner with complementary businesses and teach clients something useful. Marketing for beauty clinics with registered practitioners also follows AHPRA's advertising rules, including no testimonials about clinical treatments. The practitioners' registration details come from the clinic.
We don't claim a list of beauty clients. Our experience is in retail, fashion and online stores, such as the Shopify store we built for Exposed Signage and Apparel. We'll be upfront about that. As your beauty marketing agency, we'll plan beauty marketing solutions around your products, your claims and your customers.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
