SEO
SEO for schools in Australia: be found when families search by school type, suburb, fees, enrolment and open days, with no lock-in contracts.
Part of Marketing for SchoolsSchools
Rock Solid Marketing provides SEO for schools across Australia: independent, Catholic, Montessori and other non-government schools that compete for enrolments. It's part of our school marketing work.
Families start with a search. They type a school type and a suburb, then look for fees, bus routes, open days and how to enrol. A school website built around the prospectus rather than those questions loses families before the first tour, even when the school is a great fit.
SEO plans start from $1,000 + GST a month with no lock-in contracts. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build clear pages for fees, enrolment, scholarships and transport, written in families' words and checked by your business office.
We target suburb and school-type searches, set up a Google Business Profile for each campus and build pages for the areas your families come from.
What we do
Every page answers a family's question and leads to a tour, an open day or an enrolment enquiry.
Plain pages for fees, enrolment steps, key dates, scholarships and bursaries, kept current each year with your business office.
Pages and content that target searches like 'independent school' or 'Montessori school' plus the suburbs your families live in.
Open day and tour pages published early, marked up for Google and linked from your profile, so families searching for dates find yours.
Each campus gets its own Google Business Profile with accurate hours, photos and a link to the right enrolment page.
Montessori, Steiner, faith-based or bilingual: we explain your approach in families' words, so they understand it before they visit.
A monthly Semrush report and review call show rankings, visits, tour bookings and enrolment enquiries from search.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Ami HeathMarketing LeadWollongong NSWHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
The rules
We've worked with education providers on search, content and websites, so we know how families compare schools. School pages need care. Any claim about results, NAPLAN or ATAR should match what your school publishes, and fees must be current.
Photos and stories of students appear only with parental consent, and identifying details stay out of search content. Your principal or marketing lead signs off every page. A private school SEO firm should make your site more useful to families, not louder.
Found by families, trusted on the tour.
Package activities
Google Business Profile set-up is $500 + GST per campus without one. Schools with several campuses or a large site usually need more hours than the starting plan.
Work in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Resources
When it comes to the SEO game, there are myriad tactics you can use to succeed – so many, in fact, that it can be quite overwhelming. It can be easy to go into option overload, give up, and do nothing at all if you feel like it’s all just too much. But don’t quit
The equation for successful SEO content writing is a simple one. Provide your website visitor with concise, informative and useful content + present it in a way that is easy to use = more traffic and more sales! $$$ Effective content writing isn’t just for your online visitors though, you’re writing with another audience in
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month with no lock-in contracts. A single-campus school often fits that, while schools with several campuses or a large site need more hours. Google Business Profile set-up is $500 + GST per campus without one. If your site only needs a one-off tidy-up, we'll tell you before we quote.
Start with the pages families look for: fees, enrolment, open days, transport and scholarships. Make each one clear and current. Set up a Google Business Profile for each campus, target your suburb and school type, and earn links from local groups and feeder kindergartens. Then track which pages bring tour bookings.
Families searching for a private school compare options by type, location, fees and approach. SEO helps your school appear for those searches and gives families the answers they need on your own site. Done well, it fills open days and tours with families who already know your fees and values.
Publish fees rather than hiding them, give each campus its own page and Google profile, and post open day dates early. Explain your approach in plain words. Keep results claims to what you publish elsewhere. Ask happy families to review you on Google, without offering anything in return.
Yes. SEO for Montessori school websites targets what families search: what Montessori means day to day, the ages you take and your fees. Pages that explain your classrooms, accreditation and enrolment in plain words help you appear for those searches. They also bring better-prepared families to your tours.
Yes, in most cases. Fees are one of the first things families search for, and a school that hides them may lose families before they ever call. Publish your fee schedule with what's included, sibling discounts and payment options, and update it each year. Families arrive at tours better prepared.
Yes, with parental consent. Check your school's media consent records before any photo goes on the website, and keep names and identifying details out of captions unless families have agreed. Many schools also use photos of facilities, classrooms and events without identifiable students. Remove a photo promptly if a family asks.
Expect early movement within a few months for suburb and school-name searches, and steadier results after six months or so. Plan around your enrolment calendar: pages for open days and next year's intake need to be live well before families start searching for them, often a term ahead.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
