Health, care and community
School marketing consultants for Australian schools: plan the enrolment year, fill your open days and turn family enquiries into applications.
Partnership plans from $4,500 + GST a month
Schools
Rock Solid Marketing plans and runs marketing for schools across Australia, from our office in Mildura. Families often choose a school a year or two before the first day, especially for Prep and Year 7. They ask friends, scroll your Facebook page, read the prospectus and book a tour.
Each step is a chance to lose them. A tour request that waits three days for a reply loses them. So does an open day nobody heard about, or a website that hides fees and transport details. Your marketing has to run as one plan across the whole enrolment year.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We promote each open day for weeks beforehand on social media, in local press, by email to past enquirers and through current families.
We set up an enquiry pathway: a quick reply, a tour booking, follow-up emails and reminders before application dates, all tracked in one place.
One brand guide and one set of key messages, used in the prospectus, website, signage and social posts, so families hear the same school everywhere.
Services
What's in the plan
Online and offline work planned around your enrolment calendar.
Enrolment periods, open days, term breaks and application deadlines set the timing, so every campaign lands when families are deciding.
Fees, transport, uniforms, before and after school care and how to enrol, easy to find on a phone. See our school website design page for builds.
Real school life, shared with consent: excursions, sport, performances and classrooms. Current families share it, and prospective families see it.
A prospectus, enrolment pack and signage designed to match your brand and answer the questions families bring to a tour.
New buildings, programs and achievements pitched to local press, so your community hears your news from you.
A HubSpot dashboard shows which channels bring enquiries, tours and applications, so next year's budget goes where families actually came from.
Who it’s for
Enrolment marketing
Most enrolment growth comes from a handful of steps done well. Answer enquiries the same day. Make tours easy to book and good to attend. Promote open days for weeks, not days. Follow up every family who visits until the application deadline. Ask current families to share.
As school marketing consultants, we plan those steps into one calendar, produce the content and report what moved enrolments. Student photos and stories are only used with consent under your school's policy, and any results you publish are the ones your school can verify.
One plan, from first enquiry to first day.
Work in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend and printing are paid on top of your plan. New websites are priced as website packages, from $5,000 + GST.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of strategy, content, social media, search and reporting. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. Ad spend and printing are extra. If your school only needs a prospectus or a website refresh, we'll tell you before we quote.
Market a school by making the enrolment journey easy and visible. That means a clear website, social media showing real school life, well-promoted open days and quick replies to every enquiry. Current families are your best marketers, so give them things worth sharing. Measure enquiries and applications, not just likes.
Map every step from first enquiry to signed enrolment, then fix the slowest ones. Most schools lose families between the enquiry and the tour, or between the tour and the application. Same-day replies, easy tour booking and follow-up emails before deadlines make the biggest difference.
Start with your enrolment targets by year level, then work back through the calendar: when families research, when open days run and when applications close. Choose the channels your families use, set a budget for each and decide how you'll measure enquiries, tours and applications.
Keep it to one page: targets, key messages, a calendar of open days and deadlines, and three or four channels you can sustain. Assign each task an owner. A small team does better running a few channels well than many badly, and outside help can cover the production.
Show, don't sell. Share real moments from classrooms, sport and performances, let teachers and students speak in their own words with consent, and answer the practical questions parents ask. Families trust what they can see for themselves more than slogans. A short video of a real lesson often does more than a polished ad.
Start at least a year before the intake you're trying to fill, and earlier for Prep and Year 7, when many families decide. Keep a lighter presence all year, with bursts before open days and application deadlines. Late starts usually mean families have already chosen.
Look for a schools marketing agency that understands enrolment cycles, consent for student images and your sector's community. Ask how it measures enquiries and applications. Digital marketing for schools should support your tours and open days, because that's where most families decide. A good digital marketing agency for schools, or school marketing consultants, will plan around that.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
