Marketing Partnerships
A sales funnel agency for Australian businesses: we map and manage every step from first click to signed customer, so fewer leads go cold.
Sales funnels
Rock Solid Marketing is a sales funnel agency for Australian businesses: we map, build and manage the path from first click to signed customer, from the ad to the follow-up email and the CRM. Your ads bring enquiries, but some wait days for a call back, and nobody can say how many became customers.
We draw your funnel on one page with the numbers at each step. Then we fix the step that loses the most people first, whether that is the landing page, the form, the follow-up or the quote.
Partnership plans start from $4,500 + GST a month. If a faster call-back routine will do more than any new software, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we build
A funnel is only as strong as its weakest step, so we look at all of them before we spend more money on traffic.
Every step from the first ad or post to a signed customer, with the number of people at each one. You see at a glance where they drop out.
Each offer gets a page that asks for one action, with a form your team can actually follow up. Guides and price lists give early-stage visitors a reason to stay in touch.
Welcome emails and follow-ups sent through Campaign Monitor, Klaviyo or HubSpot, written to sound like you. Every list is built with consent, as the Spam Act 2003 requires.
Sales funnel management means no lead sits unanswered. We set up CRM stages that match how your team sells, with reminders so every enquiry gets a next step.
Numbers show where buyers leave, not why. Dr Damian Collins, our behavioural scientist, runs workshops and focus groups to hear the reasons from your customers.
Visitors, leads, qualified leads, quotes and sales, reported each month with the rate between each stage, so you can see if a fix worked.
Who it’s for
Your specialists
Ami HeathMarketing LeadWollongong NSW
Saimul IslamDeveloper & AI expertBendigo VIC
Dr. Damian CollinsExperienced Behavioural ScientistMelbourne VICHow it works
Five steps, starting with the numbers you already have.
A free 30-minute call about how leads reach you now, what happens next and where you think they go missing.
We map every step with your numbers, from first click to signed customer, and show you where the biggest drop sits.
We start where most people leave, whether that is the landing page, the form, the follow-up or the quote.
We write the follow-up emails and set up CRM stages and reminders, with your approval at each step.
Each month we report the numbers at every stage, meet to discuss them and pick the next step to improve.
Sales funnel design
No two funnels look the same. A tradie’s quote funnel can run from search to booked job in a day. A B2B sale may take months and involve an owner, a finance manager and a site manager, each with different questions.
So we design yours around how your customers really buy. We decide which content each stage needs, how fast each lead should hear from you, and when a lead passes from marketing to your sales team. Then we build it into your website, email platform and CRM, and test it as a customer would.
Fewer leads lost between the click and the sale.
In every plan
HubSpot Pro set-up and automated lead nurturing sit in the Bespoke plan (price on application). Conversion tracking and new landing pages are priced to the job.
Plans
Every plan includes a dedicated account manager, a monthly meeting, email marketing and HubSpot reporting. Bespoke adds HubSpot Pro set-up and automated lead nurturing.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
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In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
A landing page that converts visitors to leads or customers is the goal of every website. If your website is not reeling in as many customers or sales as you would like, many conversion optimization strategies can be utilised in your design. In this article we’re going to discuss 5 factors that you can use
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur sales funnel work sits in partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. HubSpot Pro set-up and automated lead nurturing are built into a Bespoke plan, priced on application. One-off sales funnel consulting is $175 + GST an hour.
A sales funnel is the path a customer takes from first hearing about you to buying, drawn as a funnel because fewer people reach each step. A simple version has 4 stages: they notice you, consider you, enquire, then buy. Counting how many people reach each stage shows exactly where you lose them.
For a local service it might be a Google ad, a landing page, a quote form, a call back, a written quote and a follow-up email. Each step has a number: for example, 1,000 visits, 40 enquiries, 25 quotes and 10 jobs. We draw yours on one page, so the weakest step is obvious to everyone.
Start with one offer and one type of customer. Decide how they first find you, build a landing page that asks for one action, connect the form to your CRM, write the follow-up emails, and agree who calls each lead and how fast. Then track every step. Our sales funnel specialist team sets this up with you.
Find the step where most people drop out and fix that first, rather than buying more traffic. Often it’s slow follow-up, a long form or a quote that arrives days later. Sales funnel optimisation then means changing one thing, measuring the result for a few weeks and moving on to the next weakest step.
Track the count at each stage and the rate between them: visitors, leads, qualified leads, quotes and sales. Google Analytics 4 records the website steps, and a CRM such as HubSpot records what happens after the enquiry. Under the Privacy Act 1988, your privacy policy should say what tracking you use. We report these numbers monthly.
A CRM (customer relationship management system) is where every lead is stored once it enters your funnel, with its stage, notes and next task. It stops enquiries sitting in someone’s inbox. Our partnership plans report through HubSpot, and a Bespoke plan can include a full HubSpot Pro set-up with automated lead nurturing.
A B2B sales funnel is longer and involves more people, because the person who searches is rarely the one who signs. Map each decision maker, give each one content that answers their questions, such as a case study or a price guide, and use LinkedIn and email to stay in touch over weeks or months. Our sales funnel consultant maps this with your sales team.
Yes. Your website, landing pages, email lists and CRM records stay in your business’s name, and your customer data stays under your control. Partnership plans have no lock-in contracts, so if you leave, the funnel and everything we built in it keep working for you.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
