Professional services
Marketing for recruitment agencies that wins employer clients and candidates at the same time, from your own job board to LinkedIn and email.
Partnership plans from $4,500 + GST a month
Recruitment agencies
Rock Solid Marketing plans and runs marketing for recruitment agencies across Australia, from our office in Mildura. Your business has two sets of customers. Employers want proof you can fill a hard role quickly, and candidates want to know you'll treat them well and find them something better. Most agency marketing only talks to one of them.
So we build a plan for both. Candidates get a website with your own job board that Google can list in its job search, plus job alerts. Employers get LinkedIn content, market updates and email to hiring managers. Candidate data is handled under the Privacy Act, and every email follows the Spam Act.
Plans start from $4,500 + GST a month for 28 hours. The first conversation is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Your website carries every job with the structured data Google uses for its job search, plus job alerts, so candidates start coming to you directly.
Regular salary and market updates by email and LinkedIn keep you in front of hiring managers before the urgent role appears.
A shared content calendar and post templates give consultants something worth posting each week, in the agency's voice and their own.
We work with your recruitment software to segment candidates by skills, location and consent. Emails then reach the right people and stay within the Privacy Act and Spam Act.
Services
Services for agencies
Recruitment agency marketing works when both pipelines are fed every week, not only when a big role lands.
Job listings on your site with the structured data Google reads for its job search, plus job alerts and quick apply on a phone. Website packages start from $5,000 + GST.
Email marketing for recruitment agencies that sends candidates matching jobs and hiring managers a short market update, with every list built on consent under the Spam Act 2003.
Posts, templates and a content calendar so each consultant shows up on LinkedIn with jobs, placements shared with consent and market insight. Each voice still sounds like the consultant.
Careers pages, role ads and social posts that show what it's like to work for your clients. Harder roles then attract better candidates than a plain job ad would.
SEO for the roles and towns you recruit in, plus a Google Business Profile for each office. Candidates and employers then find you without a job board in between.
Meta and LinkedIn ads aimed at passive candidates for roles the boards don't fill. Each role gets its own budget, so you can pass the cost on to clients if you choose.
A monthly report shows applications, employer enquiries and placements by source, so you can see whether your site, LinkedIn or the boards bring in the people you place.
Who it’s for
How it starts
We start with how your agency makes money: the desks or sectors you run, typical fees, which clients come back and how candidates find you today. We also look at your recruitment software, your job board spend and what your consultants already post.
Then we set the split between candidate and employer marketing for each desk and agree which channels come first.
You leave with a plan by desk and channel, whoever delivers it.
Feed both pipelines every week.
Work in this industry
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Job board fees and ad spend are paid to the platforms on top of the plan. A new website with a job board is quoted as a project, from $5,000 + GST.
Partnership plans
Each plan includes an account manager plus our writers, designers, developer and ads specialist. Hours decide how many desks we can market at once.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
As a Mildura digital marketing agency, web design services are a major component of our business. From website redesigns to content management to optimisation, we’ve had clients come to us with all sorts of websites to work on. We’ve definitely seen and designed enough sites to have a fair idea of what works and what
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsMarketing for recruitment agencies runs on our partnership plans: Starter is $4,500 + GST a month for 28 hours. Agencies with several desks usually move to 35 hours ($5,500 + GST) or 45 hours ($7,500 + GST) a month. Job board fees and ad spend are extra. If one channel is all you need for now, we'll tell you before we quote.
Pick a niche and become known in it. Employers hire agencies that understand their roles, so a sector focus, regular market updates and consultants active on LinkedIn earn more trust than general ads. Add a website page for each service you offer employers and an easy way to brief you, then follow up every enquiry the same day.
Mostly through relationships: repeat clients, referrals and consultants who stay in touch with hiring managers. Recruitment agencies marketing themselves well support that with LinkedIn content, email market updates, placement stories shared with consent and search pages for the roles they fill. Paid ads help with awareness, but few employers sign terms from an ad alone.
They give hiring managers a reason to come to them. Salary guides, hiring market updates and short reports on skill shortages in your sector attract employers who are planning to hire. Put the longer reports behind a short form, then follow up with useful emails rather than a sales script. Consultants' LinkedIn posts keep the conversation going.
Through job boards, their own database and referrals first, then their website and social media. Your own job board, marked up so Google lists your roles in its job search, brings candidates who search directly. Job alerts and email keep past candidates engaged, and Meta or LinkedIn ads reach passive candidates for roles the boards don't fill.
Look for one that asks about your candidates and roles before it shows you a style board. Good recruitment marketing agencies build employer branding on what staff actually say about the workplace. Ask how they gather that, who writes the careers content and how they measure applications. Ask to see a careers page they wrote and the brief behind it.
Yes, when the lists are clean and the emails are useful. Candidates want matching jobs, and hiring managers want a short read on the market. Every list needs consent, a clear sender and an easy unsubscribe under the Spam Act 2003, and candidate data must be handled under the Privacy Act. We segment by skill, location and consent.
No. We're a marketing agency for recruitment businesses, not a recruiter, so we don't place marketing staff. We market recruitment agencies: their websites, job boards, LinkedIn, email and ads. Our partnership plans have no lock-in contracts, and if a smaller start makes more sense for your agency, we'll tell you before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
